SFS is thrilled to announce a new and important collaboration with Corriere dello Sport, one of the most authoritative and widely followed sports publications in Italy. This strategic partnership aims to further enhance the activities and events organized by SFS, ensuring high-profile media coverage on a platform of great relevance in the national sports landscape.
Thanks to this collaboration, Corriere dello Sport will become the official media partner of SFS, providing exclusive visibility to our projects and enabling us to reach an even wider audience. Interviews, articles, and multimedia content dedicated to SFS initiatives will be featured, with particular attention given to the latest news in the sports business sector.
SFS announces media partnership with Corriere dello Sport
SFS is thrilled to announce a new and important collaboration with Corriere dello Sport, one of the most authoritative and widely followed sports publications in Italy. This strategic partnership aims to further enhance the activities and events organized by SFS, ensuring high-profile media coverage on a platform of great relevance in the national sports landscape. Thanks to this collaboration, Corriere dello Sport will become the official media partner of SFS, providing exclusive visibility to our projects and enabling us to reach an even wider
Juventus Announces New Services for Fans with Disabilities
Juventus continues to enhance accessibility and inclusivity for its supporters. The Bianconeri club has recently announced a series of new services designed to improve the experience of fans with disabilities at the Allianz Stadium in Turin. Among the main innovations is the launch of a dedicated WhatsApp number for people with disabilities, allowing direct communication with the club for information requests and support. This service has been created to promptly respond to the specific needs of fans, thereby improving the efficiency
Marino Uriel helps Atletico Madrid raise awareness of Alzheimer’s
Using the symbolic character of a fictional Atleti player from the 1970s, we put ourselves in the shoes of those suffering from the disease. This Tuesday, the auditorium at the Cívitas Metropolitano hosted the presentation of a campaign to raise awareness of Alzheimer’s disease. Atlético de Madrid created the project in collaboration with the Association for the Families of Alzheimer’s Patients of Madrid (AFEAM). The campaign’s central figure is Marino Uriel Hestfuz, a fictional player who played for the Club during
Kickoff for “Extra Time Almaviva”: the SFS Startup Competition
Rome, September 18, 2024 – The call for the SFS startup competition is officially open, marking the 6th edition of the event. Since 2018, this challenge has become a crucial reference point for startups operating in the sports sector, particularly in the football industry. With over 250 applications received and 40 startups selected in previous editions, SFS has helped promote successful startups such as Stargraph, Olympialex, H-Cube, Ticketoo, Floky, Pick Roll, Up2You, Kama Sport, Floky42, MorphCast, NFT Lab, and Dachain. Over
The plan after the storm: the challenges of Ligue 1 towards growth and financial sustainability
Once a vibrant display of French football talent, Ligue 1 now faces a critical turning point. The league’s financial health has been steadily declining compared to other European leagues, driven by escalating costs and an overdependence on player trading, exacerbating its vulnerability. The absence of a robust financial regulatory framework, combined with a challenging domestic media landscape, has placed the league in a difficult situation. After the fresh re-election of Vincent Labrune as the President of the LFP, the governing body
Saudi Pro League partners with TikTok to elevate the digital fan experience
TikTok to launch a dedicated SPL Exclusive Hub The Saudi Pro League (SPL) is proud to announce TikTok as its ‘Digital Partner’ for the 2024-25 season. TikTok is the leading destination for short-form mobile video and with this partnership, aims to create an unparalleled digital experience for football fans across the region and beyond. In this official partnership, TikTok will introduce a dedicated SPL Exclusive Hub, a central space where fans can access content from the league's clubs and partners. This hub
MLS & Continental Tire launch 11th annual Kick Childhood Cancer campaign
This September, Major League Soccer and Continental Tire are teaming up during Childhood Cancer Awareness month for the 11th annual “Kick Childhood Cancer” (KCC) campaign to raise awareness and funds for pediatric cancer research and treatment. Throughout the month, Continental Tire has committed to donating $50,000 to fund pediatric cancer research. Fans are encouraged to support the campaign by sharing a message of hope for children and families in the fight against cancer using #KickChildhoodCancer. The Kick Childhood Cancer campaign will benefit
Cristiano Ronaldo has launched a YouTube channel
Cristiano Ronaldo, the most followed person on social media (917 million followers across various platforms) and considered by many as one of the greatest footballers of all time, is about to launch his YouTube channel. The channel, called “UR Cristiano,” features the 39-year-old, who currently captains both Al Nassr in Saudi Arabia and the Portuguese national team, discussing his “greatest passion” (football), according to the announcement, as well as his “other interests, including family, wellness, nutrition, preparation, recovery, education, and business.”
In Sweden, teams will play for a month wearing historic jerseys.
The Swedish championship is celebrating its 100th anniversary this season. The Initiative To honor this milestone, the Allsvenskan (the league's name) has decided that one month of the competition will be played with each club's historic jerseys. This is to give a retro flavor to all the matches. It is the first competition to implement such an idea. https://twitter.com/gentle_wong/status/1824095116245827904? Ongoing Research Teams have delved into their archives to find historic jerseys and reproduce them faithfully. This occasion is a great opportunity to strengthen the clubs' legacy with
Save the Children will be the “sponsor” for Juventus’ first match of the season
The Bianconeri team has launched a new initiative in collaboration with Save the Children. Juventus renews its commitment to solidarity by strengthening its partnership with Save the Children, one of the leading international organizations for the protection of children's rights. This collaboration is marked by the launch of a special jersey, which will be worn by the players during the first Serie A match. In addition to the men’s team, the kit will also be used by the women’s first team and will