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>Blog >De Siervo (CEO Serie A): “We will open an office in Riyadh in the next 4 months.”

De Siervo (CEO Serie A): “We will open an office in Riyadh in the next 4 months.”

De Siervo

During the meeting organized by the Social Football Summit in Riyadh, the CEO of Serie A League spoke about significant news regarding the future.

During the Snack Summit organized in Riyadh by the Social Football Summit, just a few hours before the Italian Supercup final between Napoli and Inter, the CEO of Serie A, Luigi De Siervo, talked about important news.

As announced by the CEO, the Italian League will indeed open a new office in Riyadh.

“Serie A will establish a presence in this region within the next 4 months. We do not want to miss the opportunity to play a leading role with our football and our teams in this rapidly growing area of the world,” said De Siervo during the event organized by the Social Football Summit.

“We will open an office in Riyadh because we believe that a presence in Saudi Arabia can allow us to increase brand awareness and maximize development opportunities in this market” added De Siervo.

This news follows the announcement of the Final Four being organized in Arabia by the League to determine the winner of the Italian Supercup, which, as the Serie A CEO stated, “this Supercup will be the best ever and the most watched internationally.”

In addition to the news of the new office in Riyadh, De Siervo announced that the League will also open new offices in the near future in South America, Africa, and Singapore.