DUBAI BECOMES GLOBAL STAGE FOR SPORTS AND BUSINESS DIALOGUE
Italiacamp EMEA and SFS co-organize an exclusive international event on the role of soccer as an engine for investment, development and leadership in the MENA region
Social Football Summit (SFS) and Italiacamp EMEA, in collaboration with the International Sports & Entertainment Zone (ISEZA), announce the next edition of SFS Snack in Dubai: “Football as a Catalyst for Investment, Development and Leadership in the MENA Region,” scheduled for September 29, 2025 at ISEZA, Ground Floor – Building 4, One Central, Dubai World Trade Centre.
The event will bring together institutions, federations, leagues, clubs, companies, and global stakeholders to discuss how sports can drive economic growth, foster innovation, and inspire new models of leadership in the MENA region.
The conference session (4 p.m. – 6:45 p.m. Dubai time) will feature contributions from:
– Opening Greetings: Leo Cisotta (Italiacamp EMEA), Massimo Tucci (SFS)
– Institutions: Damir Valeev (International Sports & Entertainment Zone), Jeff Strachan (Dubai Department of Economy & Tourism), Karim El Marmari (Sharjah Commerce and Tourism Development Authority), Valerio Soldani (Italian Trade Agency Dubai)
– Industry leaders: Michele Ciccarese (Lega Serie A), Anna Guarnerio (Lega Serie A), Maite Ventura (LaLiga), Mohamed Harb (TikTok), Farrukh Bandey (Webook.com), Representative (Starzplay), Guido Fienga (Athlos), Representative (MBC)
– Club and executive: Christoph Winterling (Bologna FC), Greta Nardeschi (AC Milan)
– Legends: Florent Malouda (former Chelsea & French national team), Luigi Di Biagio (Saudi Under-23 national team)
Topics will include territorial marketing strategies, the role of leagues in the growth of the MENA region, innovation in broadcasting, challenges and opportunities in soccer, and leadership stories of soccer legends.
Alongside the public session, the agenda also includes exclusive Partner & Institutional Talks in the morning and a networking lunch at the Dubai Hub for Made in Italy.
“The Hub for Made in Italy was created to connect Italian excellence with the MENA region, fostering collaboration and innovation in strategic sectors,” said Leo Cisotta, general manager of Italiacamp EMEA FZCO. “Sports is one of the most powerful bridges we can build, and hosting SFS Snack in Dubai allows institutions, companies and clubs to exchange best practices and develop new projects that generate real impact regionally and internationally.”
Massimo Tucci, Director of SFS, added, “Over the years, SFS has become an international platform where the soccer industry meets, shares ideas and creates opportunities. Bringing this dialogue to Dubai means opening a new chapter, where sports is not only entertainment, but also a driver of innovation, investment and cultural exchange in the MENA region.”
“ISEZA is not just a physical space, but a place where visions and strategies come together,” remarked Damir Valeev, CEO of ISEZA. “By welcoming SFS Snack to Dubai, we are helping to position Dubai and the DWTC as a focal point for global conversations about the future of sports, investment and leadership.”
Register for free here to participate: https://www.socialfootballsummit.com/it/sfs-snack/dubai-2025/
