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Lega B at the Social Football Summit 2023 with the “B Future” project

Lega B dedicates its participation in the VI edition of the Social Football Summit, which will be held on 21 and 22 November at the Olympic Stadium in Rome, to training for its associated clubs. In fact, through the B Future project, a series of specific events will be promoted aimed at marketing and communication employees of the BKT Series companies, offering the opportunity to discuss their respective fields with the top experts at a national level.

The panel organized by Lega B will start at 10 am with numerous protagonists through their experiences and skills: from Google to Opta, via Olimpia Milano and Sport Salute, up to important figures such as the sports journalist Italo Cucci and Prof. Roberto De Lieto Vollaro.

Thanks to the partnership between the Social Football Summit and Lega B, the associated clubs will also be able to participate in the various meetings scheduled in the two-day program, allowing them to acquire in-depth knowledge and establish contacts with the most innovative realities of the football industry. Authoritative contributions from numerous stakeholders from the world of football will also be available.

The president of Lega B Mauro Balata underlines how “a championship of excellence like Serie B increasingly requires quality managers. Through training, continuous updating and discussion with leading figures in the world of marketing and communication, we want to offer a significant contribution to this process. The work days we are organizing at the Social Football Summit go precisely in this direction, to promote active growth for our clubs.”

“We are honored to have the support of the LNPB again this year – declares Gianfilippo Valentini, Founder SFS and Go Project -. Having a League like that of B, proactive in building training moments like B Future within the event, is for us a fundamental asset of positioning and knowledge sharing. I thank President Balata and the LNPB for the availability and closeness they are showing us”.

The #SFS23 is sponsored by Sport and Health, FIGC, Lazio Region, Municipality of Rome, LNPB, Lega Pro, LND, FERPI, AIC, AIAC, ADICOSP, FIDS (International DS Federation).