SFS and CDVM join forces to connect sports and marketing leaders

SFS is pleased to announce a new collaboration with CDVM – Club Dirigenti Vendite e Marketing, a long-standing association dedicated to professionals in sales and marketing.

The agreement aims to strengthen the dialogue between the world of sports business and strategic marketing, fostering the exchange of experiences, expertise, and networking opportunities in the lead-up to SFS 25, scheduled for November 18–19, 2025, at the Allianz Stadium in Turin.

Thanks to this partnership, CDVM members will benefit from special discounts for participation in the event and will actively contribute through the presence of a CDVM representative on the jury of SFS Extratime, the Summit’s startup competition.

CDVM will promote the initiative within its network and across its digital channels, enhancing a collaboration that brings together two centers of excellence in their respective fields: football, innovation, and marketing.

“This partnership represents a natural bridge between two communities that share values such as growth, learning, and networking,” said Damiano Cori, Marketing & Communications Manager Consultant at SFS.