The SFS is proud to announce that YouGov will once again be Partner of the 8th edition, taking place on November 18–19, 2025 at Allianz Stadium, Turin.
YouGov, a global leader in data analytics and market research, has been an integral part of the Summit’s journey, contributing valuable insights on fan engagement, sponsorship evaluation, and market trends in football.
YouGov’s proprietary panel of over 24 million respondents across 59 markets allows for a unique, data-driven understanding of how football evolves globally, and works across sectors such as media, sports, and consumer behavior helps clubs, leagues, and federations make strategic decisions based on evidence and analytics. Its dedicated Sports division supports rights holders and brands in measuring fan attitudes, tracking sponsorship performance, and identifying new growth opportunities.
The renewed partnership reinforces the mission of the SFS to be the B2B hub for innovation, knowledge sharing, and networking within the football industry.
YouGov confirmed as Partner of the 8th Edition of the SFS
The SFS is proud to announce that YouGov will once again be Partner of the 8th edition, taking place on November 18–19, 2025 at Allianz Stadium, Turin. YouGov, a global leader in data analytics and market research, has been an integral part of the Summit’s journey, contributing valuable insights on fan engagement, sponsorship evaluation, and market trends in football. YouGov’s proprietary panel of over 24 million respondents across 59 markets allows for a unique, data-driven understanding of how football evolves globally, and works across sectors such as media, sports, and consumer behavior helps clubs,
Interview with Nicola Dimatteo, Senior Sales Executive at YouGov
As part of the seventh edition of the Social Football Summit (SFS), scheduled for November 19-20 at Rome's Stadio Olimpico, YouGov reaffirms its role as a key partner for this event dedicated to innovation and new trends in the world of football. On our blog, we share an interview with Nicola Dimatteo, Senior Sales Executive at YouGov, who provides insights into how data and market research are transforming the sports landscape and how YouGov is driving change, responding to the
YouGov FootballIndex: The brand health of top Italian and European Clubs after the first half of the 2023-24 Season
Last week saw the end of the first leg of the 2023-2024 Serie A, a moment usually associated with mid-year evaluations. To see what the current situation is, here at YouGov Sport we have taken a look at the brand health of Italian top clubs, in Italy as well as in other relevant markets (i.e. USA and China), comparing them to their national and international rivals, and tracking the evolution since last year. For this kind of analysis, we have used