Next 7, 8 and 9 June, Parma will become the beating heart of Italian football by hosting the Festival of the Lega Serie A.
An unforgettable event for all football fans, which will see the participation of big names in the industry, interactive activities, meetings with champions, and much more.
3 locations in the city centre, very close to each other, will host the main protagonists of the Serie A world, around the main themes: football development, sustainability, communication and storytelling, the national team and much more.

We at SFS support this important initiative of Lega Serie A, Global Partner of SFS since 2019, promoting participation in a unique celebration of football and giving our contribution to a moment of sharing that we believe is fundamental for the dissemination of football values.

The event is completely free of charge. Fans will be able to immerse themselves in the world of Serie A in three days of passion, fun and spectacle.

Entry to all events will be free with priority given to those who register, starting from Saturday 1st June, on the “EVENTBRITE” APP or by clicking here.

Check out the programme

Next 7, 8 and 9 June, Parma will become the beating heart of Italian football by hosting the Festival of the Lega Serie A.An unforgettable event for all football fans, which will see the participation of big names in the industry, interactive activities, meetings with champions, and much more.3 locations in the city centre, very close to each other, will host the main protagonists of the Serie A world, around the main themes: football development, sustainability, communication and storytelling, the national

On June 1, Borussia Dortmund and Real Madrid CF will take center stage in European football, battling for the UEFA Champions League title.Let’s have an overview of the financial and business performance of the two finalists before their big night at Wembley:In the 2022/23 season, Real Madrid emerged as the club with the highest operating revenue globally, reaching €830 million and surpassing Manchester City. The newly crowned Spanish champions recorded a 16% revenue growth (+30% compared to 2020/21). Borussia Dortmund, narrowly

The Snack Summit Rome, organised by SFS in collaboration with Deloitte Legal, was held at the Rome headquarters of Deloitte, entitled ‘Safeguarding: Policies and Fundamental Principles for the Prevention and Countering of Abuse, Violence and Discrimination in Football’. The event, dedicated to the promotion of policies and fundamental principles to combat abuse, violence and discrimination in football, was attended by distinguished speakers and experts in the field. The meeting was opened by the institutional greetings of Pierfilippo Capello of Deloitte Legal, who emphasised: ‘The sense of today's meeting

Manchester City have once again demonstrated their dominance in English football, securing their fourth consecutive Premier League title. This remarkable achievement underscores the club's sustained excellence and prowess on the pitch, even as it faces significant challenges off it. Their triumphs, however, are accompanied by troubles related to allegations of financial misconduct that have not been resolved for years, adding a complex dimension to their success story. Unprecedented Success Manchester City's recent English Premier League victory marks their sixth title in the

We are thrilled to announce a significant evolution in our event that reflects our growth and expansion within the football industry. Our summit has always been more than just a social gathering; it is a comprehensive platform that delves into a wide array of topics related to football. To better encapsulate this broader scope, we are excited to introduce our new name: SFS. Why the Change? As our summit continues to grow, covering an increasingly diverse range of discussions, we recognized the

In most European leagues, champions have already been crowned, but the finals of the three UEFA club competitions, the battle for international qualification spots, and the Premier League run-in still promise plenty of excitement for football enthusiasts. The latest update of the Football Benchmark Player Valuation platform reveals which squad currently holds the highest value in the world and who is the most valuable player on the market. Manchester England-England The May update of the Football Benchmark Player Valuation platform highlights numerous

Proud Wolverhampton grime artist Reepa is delighted to have become an ambassador of Wolves Foundation and is committed to providing a positive and vibrant representation of his home city. The musician and rapper, real name Amani Allen, was born and brought up in Heath Town, and has combined his work as a personal trainer with his love of music which also included becoming the first artist signed by the club’s label, Wolves Records. Having already contributed to several important Foundation initiatives in

"The future of football is here" claim embodies a forward-thinking and pioneering perspective, inviting us to look at the present through the eyes of the future. It reflects the idea that football should not be stuck in the past but constantly evolve to adapt to the challenges and opportunities of the contemporary world. The 7th edition of SFS, to be held on November 19th and 20th, 2024, at the Olympic Stadium in Rome, will introduce numerous innovations, such as doubling the

As football has morphed from a local pastime to a global spectacle, its financial landscape has undergone seismic shifts, with sponsorships emerging as a pivotal force driving clubs' success and sustainability. Football sponsorships have become a lifeline for clubs, players, and the sport itself. In this analysis, we delve into the intricate web of football sponsorships, tracing their evolution over the past 15 years and exploring their impact on the modern game. Revenue mix evolution in the last 15 years In the