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May 2025

The SFS is thrilled to announce its partnership with BuzzMyVideos, a global leader in digital video content strategy and YouTube growth optimisation.
As part of the collaboration, BuzzMyVideos will play a key role in SFS25, contributing both on stage in dedicated panels and behind the scenes by developing original editorial formats, including insightful content on YouTube strategy, digital communication and multimedia storytelling in sport.

This strategic partnership is a step forward in SFS’s mission to inspire and innovate across the football industry — through conversations, content and meaningful connections.

📍 SFS25 – Rome, November 18–19, 2025

The SFS is thrilled to announce its partnership with BuzzMyVideos, a global leader in digital video content strategy and YouTube growth optimisation.As part of the collaboration, BuzzMyVideos will play a key role in SFS25, contributing both on stage in dedicated panels and behind the scenes by developing original editorial formats, including insightful content on YouTube strategy, digital communication and multimedia storytelling in sport. This strategic partnership is a step forward in SFS’s mission to inspire and innovate across the football industry — through

Analysis by Football Benchmark In the 10th edition of Football Benchmark’s Valuation Report, Real Madrid CF reaffirm status as world’s most valuable football club and become first valued over EUR 6 billion. Key Conclusions: 1) Real Madrid CF lead Football Benchmark’s Football Clubs’ Valuation: The European Elite rankings at EUR 6.3 billion, the highest Enterprise Value ever recorded. 2)Manchester City FC and Manchester United FC complete an unchanged top three, both surpassing the EUR 5 billion mark for the first time, while Aston Villa

SFS is pleased to announce the renewal of its partnership with Adobe for the 2025 edition of the event, taking place on November 18–19 in Rome. This strategic collaboration brings together technology, creativity, and innovation within the world of sport business. Adobe, a global leader in digital experience, will share its vision for the future of sports engagement. A key moment to explore how data and technology are transforming the way sports brands build value, emotional connections, and engagement with both fans and partners.

SFS is pleased to announce the renewal of its media partnership with Fortune Italia for the 2025 edition of the event, taking place on November 18–19 in Rome. This strategic collaboration continues to grow year after year, reaffirming our shared commitment to delivering high-quality content, economic insights, and a forward-looking perspective on the evolution of the sports sector and football industry. Fortune Italia, a leading voice in the business and financial media landscape, will once again support the journey of SFS, helping foster dialogue between

On May 27 at the Allianz Stadium in Turin, a full day of meetings, networking, and innovation focused on the future of sports venues A new stop of the SFS Snack format will take place at Allianz Stadium in Turin on May 27 with the event “Venue Vision: from infrastructure to experience”, dedicated to the evolution of sports venues as hubs of innovation, entertainment, and fan engagement. National and international experts will share their insights on how stadiums are becoming true experiential ecosystems, going far

Article written by Carlo Rombolà As we enter 2025, if anyone still believes that sport — in the broadest possible sense — is limited to athletic performance or match results, it is time for a wake-up call. Such a mindset risks overlooking key elements, foremost among them: sports justice. From the Sinner case in tennis to the Brescia case in Italy’s Serie B football league — to mention only the most recent examples — sports enthusiasts can no longer rest easy until the results achieved

 Analysis by Football Benchmark Following our recent analysis of the evolution of multi-club ownership (MCO) in Portugal, attention now turns to Spain, an increasingly attractive market for investors. Unlike Portugal, where MCO-affiliated clubs frequently operate as feeder teams, the Spanish MCO ecosystem is significantly more diverse. It features lead and feeder clubs, horizontally structured networks without clear hierarchies, and hybrid models characterised by shared ownership but limited operational integration. An attractive market for football investors Spain’s appeal to football investors, particularly MCO groups,

On May 27th at the Allianz Stadium in Turin, a day of meetings, networking, and innovation for the future of venues SFS arrives in Turin with a new edition of the SFS Snack format, focused on one of the most current topics in the world of sports and entertainment: the evolution of sports venues. "Venue Vision: from infrastructure to experience" is the title of the event that will be held next May 27th at the Allianz Stadium in Turin, for a day