TicketOne announces T-zOne at SFS 25: the new sports ticketing platform
As you know, the SFS is the stage where the biggest innovations meet the business and passion of sport. And speaking of innovation, we couldn’t be more excited to share a key moment that took place during our event: the official launch of T-zOne, TicketOne’s brand new B2B platform entirely dedicated to sports ticketing. To fully understand the vision and strategy behind this revolutionary step, we had the privilege of speaking with Andrea Grancini, CEO of TicketOne.
His answers offer valuable insight not only into the genesis and ambitions of T-zOne, but also into how ticketing is evolving to become an increasingly central element in the fan experience and the business strategy of sports organizations. Get ready to discover how TicketOne is rewriting the rules of the game!
You are here at SFS 25. What is the main message you want to convey to the SFS community and what new business models or partnerships are you seeking to further integrate sustainability and social innovation into the future of live entertainment?
“SFS has become an institutional benchmark for the football business and for TicketOne. Taking part in this event is not only an honor but also a precious opportunity to engage and create synergies with the main players in the sector. As a market leader in ticketing, we recognize that the world of sport, and football in particular, is an area of strategic importance for us, in which we invest with passion and vision.
We see a future of live entertainment that increasingly revolves around the world of sport, with football as the protagonist. We prioritize dialogue with sports clubs and fans, ease of access to events, and maximum transparency. Security is not just a priority for us: we invest in the best technologies to protect spectator data and prevent fraud, thus guaranteeing reliable and safe experiences. This technological challenge sees us committed to the forefront, ready to anticipate the needs of a constantly evolving sector, offering innovative solutions designed for the future of sport and its fans.”
In fact, you chose SFS to announce your new sports ticketing platform, T-zOne. What is it about?
“SFS is the ideal stage for us to officially announce T-zOne, our new sports ticketing platform designed for both business-to-business and business-to-consumer. T-zOne combines innovation, reliability, and security with an engaging user experience. It is the result of months of research, listening to market needs, and technological innovation. It is not just a sales system, but the true digital heart that powers every sporting event, offering advanced solutions to manage and enhance the relationship between football clubs, partners, and fans.”
Who is this new platform aimed at?
“T-zOne was created to simplify the work not only of ticketing managers but of all key figures in sports organizations: marketing, sales, business development, support, and administration. Thanks to its new features, it offers a truly complete and flexible solution, capable of responding to the needs of every department and improving the experience we offer to clubs and fans. It is not simply a tool for managing tickets, but a strategic platform that contributes to the commercial and operational success of the entire team.”
What are the main strengths of T-zOne?
“Combining reliability and security with an intuitive, stable, modern, and safe user experience. The platform is web-based, accessible from multiple devices, and brings together all services and applications dedicated to the world of sports events in a single application. Thanks to T-zOne, teams can make ticket sales operations faster and more effective, while reducing costs. Its flexibility allows it to adapt to the digital identity of each team, ensuring fans a familiar and reliable purchase environment, while sports clubs can easily manage their commercial and marketing initiatives in total security.”
Beyond a new look, what new things are you offering to the ticketing market?
“We offer a modern, flexible, and secure solution, designed to guarantee continuity, reliability, and evolution over time. T-zOne is set up for scalability and openness to new developments, both technological and market-driven, to manage future challenges and guarantee clients the safeguarding of their investments. For fans, it means experiencing a personalized, engaging, and direct digital experience with their favorite team.”
