SFS Takes the Next Step: Riyadh Welcomes the 2nd Saudi Edition

The SFS expands its international footprint with the launch of SFS Saudi Edition, scheduled for 22 December 2025 in Riyadh

Following the extraordinary success of SFS25 at the Allianz Stadium in Turin in November, the international platform dedicated to innovation, business and culture in football strengthens its global presence with a new strategic appointment organised in partnership with Lega Serie A, and developed in collaboration with the Embassy of Italy in Riyadh and the Italian Trade Agency (ITA/ICE) Office in Riyadh, during the week of the Italian Super Cup.

Hosted at the Radisson Blu Hotel – Riyadh Convention & Exhibition Center, SFS Saudi Edition will explore the growing cooperation between Italy and Saudi Arabia, highlighting new opportunities across sport, tourism, business, finance, innovation, and intercultural exchange.

The event will feature institutional representatives from both countries, industry leaders, rights holders, brands, and professionals from the global sports ecosystem.

Through a dedicated programme of panels and discussions SFS Saudi Edition aims to foster dialogue and build bridges between markets.

SFS Saudi Edition marks a new milestone in the internationalisation of the SFS, reaffirming its mission to connect the global football industry and generate long-term value for institutions, companies and communities. Further details, including speakers announcements, will be released soon.