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ADVANT: AI and data serving the football ecosystem, between innovation and sustainability

SFS 25 is the platform of choice for those who believe that the future of the football industry is built through innovation, social responsibility and sustainability. It is with this vision that we are proud to present ADVANT, Main Partner of the upcoming edition, a leading ICT consultancy specializing in turning data into strategic knowledge.

The partnership between SFS25 and ADVANT is a strategic alliance that fits right into the pillars of the event, particularly those related to innovation & technology, sustainability and education. In an era when data is the most valuable resource, ADVANT brings to the Summit indispensable know-how for managers, clubs and companies who want to successfully navigate the new digital paradigms.

Innovation that comes from data: data & AI

ADVANT is the ideal enabler for the Innovation & Technology Pillar. Through its centers of expertise in Data & Artificial Intelligence, the company provides football organizations with the tools to:

1 – Creating Predictive Systems. Leveraging Artificial Intelligence to anticipate market trends, sports results, or fan behavior.

2 – Strategic Analysis. Transforming large volumes of data (Big Data) into interactive synoptic dashboards and actionable knowledge, enhancing Business Intelligence (thanks in part to advanced skills on platforms such as Power BI).

This approach ensures that strategic decisions, from subscription campaigns to asset management, are always data-driven, maximizing effectiveness and reducing risk.

Economic sustainability and governance performance:

Sustainability is not only environmental, but also economic and financial. ADVANT supports responsible industry growth through Corporate Performance Management (CPM).

ADVANT’s CPM services enable clubs and leagues to establish clear and effective control and governance models to analyze actual business performance and translate business objectives into tangible benefits. In an environment where financial transparency and soundness are crucial for long-term development, ADVANT’s solutions are key to ensuring a responsible football model.

The human factor and fan engagement in digital:

Finally, ADVANT’s expertise in Management Consulting (which includes Change Management and Training) and CRM (Customer Relationship Management) directly addresses the Training and Fan Engagement needs of SFS25.

By applying state-of-the-art technologies (such as low-code/no-code Cloud solutions), ADVANT helps teams tap the full potential of fan and stakeholder interactions, turning simple interactions into lasting relationships.

From customer lifecycle management to internal process optimization, the company positions itself as a partner for human resource development and the adoption of new digital paradigms in the club-fan relationship.

ADVANT’s presence at Social Football Summit 25 will not only be a networking opportunity, but a real laboratory of ideas on how ICT consulting and Artificial Intelligence are shaping the Football Industry of the future. We look forward to seeing you at the Allianz Stadium in Turin to discover, thanks to ADVANT professionals, how to transform data into a lasting and sustainable competitive advantage.