This morning, in the beautiful setting of the Olympic Stadium, the event dedicated to sports medicine organized by Sports Doctor Network was held, with SFS active in the role of partner. The panel sessions, which also extended throughout the day, revolved around the theme of innovation and dissemination of best practices in protecting the health of athletes, in order to enhance scientific expertise and direct testimony from Europe’s leading soccer clubs.

Indeed, the range of speakers who took turns on the stage was remarkable in both professional caliber and quality: doctors from major European teams-Real Madrid, Bayern Munich, Chelsea, Atletico Madrid, Juventus, AS Roma and others-actively contributed to the dialogue. Also speaking was Gianfilippo Valentini, CEO of SFS, who from the microphones placed in the Montemario area made these statements, “We believe and invest in the SFS as a useful networking platform for the meeting and dialogue between stakeholders interested in forming and sharing experiences with strong cultural and social impacts.” Indeed, sustainability andtechnological innovation are some of the central pillars of the SFS, as also expounded in the event’s manifesto. The panel was of course also aimed at informing those present about the new location of SFS25, which this year will be held in Turin next November 18 and 19.

In this regard, a substantial part of the day was also dedicated to the venue and the cultural and social importance of sports facilities. Daniele Laureti, from GESIS (a trade association dedicated to the redevelopment of sports facilities), who was called to the stage, spoke on the subject, “Today, sports facilities are compared to specific institutions, having become micro communities that need to elevate themselves by meeting certain standards.” To wit. “Providing services to families. In Italy there are often cultural mystifications, which do not respect the connections between sports and health. The facilities, however, must be designed for that kind of activity in order to provide concrete answers to the community that makes its demands. And in this process, the role played by new technologies and ‘ artificial intelligence was also mentioned, of course. To conclude, several sponsors who wanted to associate their brands with the event also took the stage. Among them was Molisana, a player in the agribusiness sector, which through Communications and Marketing Manager Francesca Dinucci wanted to emphasize the importance of representing brands from a value perspective: “Innovation has been key to creating a healthy company with production machines that are increasingly sustainable and respond to market demands.” A seemingly unlikely relationship, that between soccer and a food brand, except that “la Molisana represents a healthy brand with a high value aspect that wants to embrace all Italian soccer fans.”

The SFS is honored to have collaborated in making this day happen.