The Rome Chamber of Commerce launches a strategic initiative to support the area’s economy. With the support of the Special Company Development and Territory, and in collaboration with the Lazio Region (through Lazio Innova), the expression of interest is open for participation in the upcoming SFS25. The goal is to select and promote three regional excellences in the Football Industry.
The Call: 3 Full Board Seats for Lazio Startups and MPMIs
As part of the Convention for Joint Participation in Trade Fair Initiatives, the Camera di Commercio of Rome undertakes to select and fully fund the participation of 3 Startups and Micro, Small and Medium Enterprises (MPMIs) from Lazio.
The goal is to support the regional economic fabric by offering these entities the opportunity to promote their innovative products and services to Italian and international stakeholderspresent in Turin.
The SFS is the first and only international B2B event in Italy dedicated to the soccer industry, a privileged place for discussion on the key topics: Innovation, Sustainability, Communication, Infrastructure and Fan Engagement.
The selection is aimed at startups and MPMIs in Lazio that present cutting-edge solutions in the Football Industry in one of the following areas:
– Innovation & Technology
– OTT & Broadcast
– Responsibility, Security & Sustainability
– Training on the Job
– Metaverse, NFT and innovative digital assets applied to sports
– Virtual, augmented and mixed reality
– Artificial intelligence and audiovisual for sports
– Ticketing and facial recognition
– Wellness & Sport and Sport & Tourism
Participation in SFS25 is a strategic opportunity to connect with more than 150 international speakers, participate in the “SFS-Extratime” startup competition and attend the award ceremony of the “SFS Awards”.
The promoting entities will also give wide dissemination on their respective institutional channels to the selected companies, maximizing the visibility of Lazio’s innovation on the global stage.
To find out all the selection criteria, admission requirements, and how to participate in the expression of interest, all interested parties are invited to consult the official page of the Camera di Commercio of Rome dedicated to the initiative.
Lazio region and Camera di Commercio of Rome bring you to SFS 25 in Turin
The Rome Chamber of Commerce launches a strategic initiative to support the area's economy. With the support of the Special Company Development and Territory, and in collaboration with the Lazio Region (through Lazio Innova), the expression of interest is open for participation in the upcoming SFS25. The goal is to select and promote three regional excellences in the Football Industry. The Call: 3 Full Board Seats for Lazio Startups and MPMIsAs part of the Convention for Joint Participation in Trade Fair
Sports Doctor Network. Sustainability and innovation in the service of sports medicine
This morning, in the beautiful setting of the Olympic Stadium, the event dedicated to sports medicine organized by Sports Doctor Network was held, with SFS active in the role of partner. The panel sessions, which also extended throughout the day, revolved around the theme of innovation and dissemination of best practices in protecting the health of athletes, in order to enhance scientific expertise and direct testimony from Europe's leading soccer clubs. Indeed, the range of speakers who took turns on the
SFS: the 8th edition heads to Allianz Stadium in Turin
The 8th edition of the SFS will take place on November 18–19, 2025, at the prestigious Allianz Stadium in Turin, marking an exciting new chapter for the international benchmark event in the football industry. A symbolic venue for an edition that promises to be even more innovative, sustainable, and engaging, with a dynamic program of thematic panels, workshops, startup competitions, and awards ceremonies. The goal? To explore and shape the future of football through technological innovation, digital transformation, sustainability, inclusion, and
LND and SFS: discussion on the topic of sports and human rights with regional representatives of LND’s CSR Area
Professor Marianna Pavan of Manchester Metropolitan University will also speak. A time for discussion to take stock of a season marked by social and inclusion projects that the Amateur League's CSR Area has promoted in synergy with its regional CSR contacts. On Monday, July 7 and Tuesday, July 8, at the"Carlo Tavecchio Room" at the LND headquarters in Rome, a meeting is scheduled to network through a shared daily commitment to sport and its function as a tool for guaranteeing human
Soccer between human intuition and artificial intelligence: comparing visions in meeting sponsored by LEAP Sport Academy
Speaking on July 18 in Lucca will be Federico Cherubini, CEO of Parma, coach Alessio Dionisi, Carlalberto Ludi, Sporting Director of Como, Pasquale Sensibile, Coordinator Scouting Team of Paris Saint-Germain, Gianfilippo Valentini, Founder of Social Football Summit and Manuel Vellutini, CEO of Akeron The world of soccer is increasingly influenced by data analytics, but what will be the future of soccer marketing? Can human intuition and algorithms be reconciled? These and other questions will be tried to be answered at a
“The Football Biz Formula”: a new video podcast series exploring innovation in football and sports business
In partnership with BuzzMyVideos, SFS is proud to launch a brand-new editorial project: The Football Biz Formula. A video podcast series designed to spark informal yet insightful conversations around the innovation driving the future of the sports and football industry. Hosted by Paola Marinone, Founder of BuzzMyVideos, the show will feature high-profile guests sharing their perspectives, experiences and visions aligned with the mission of SFS - Social Football Summit: shaping the future of football, today. 📺 The podcast will be available on YouTube.🎙️ Stay tuned — The Future of Football
YouTube and the Premier League: Turning Wins into Views
This is the first article in a reporting and analysis series on the YouTube performance of football properties, created in collaboration between SFS and BuzzMyVideos. In the first five months of 2025, the digital activity of Premier League clubs on YouTube has shown dynamics strongly influenced by sporting performances and seasonal events, with May confirming itself as a key month to understand the connection between on-field results and online visibility. At the top of the overall rankings is once again Liverpool, which has consistently led in both total views and new subscribers. In May alone, the Reds accounted for over 14%
SFS Renews Partnership with Adobe
SFS is pleased to announce the renewal of its partnership with Adobe for the 2025 edition of the event, taking place on November 18–19 in Rome. This strategic collaboration brings together technology, creativity, and innovation within the world of sport business. Adobe, a global leader in digital experience, will share its vision for the future of sports engagement. A key moment to explore how data and technology are transforming the way sports brands build value, emotional connections, and engagement with both fans and partners.
SFS Renews Media Partnership with Fortune Italia
SFS is pleased to announce the renewal of its media partnership with Fortune Italia for the 2025 edition of the event, taking place on November 18–19 in Rome. This strategic collaboration continues to grow year after year, reaffirming our shared commitment to delivering high-quality content, economic insights, and a forward-looking perspective on the evolution of the sports sector and football industry. Fortune Italia, a leading voice in the business and financial media landscape, will once again support the journey of SFS, helping foster dialogue between
SFS BRINGS THE FUTURE OF SPORTS VENUES TO TURIN
On May 27 at the Allianz Stadium in Turin, a full day of meetings, networking, and innovation focused on the future of sports venues A new stop of the SFS Snack format will take place at Allianz Stadium in Turin on May 27 with the event “Venue Vision: from infrastructure to experience”, dedicated to the evolution of sports venues as hubs of innovation, entertainment, and fan engagement. National and international experts will share their insights on how stadiums are becoming true experiential ecosystems, going far