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Regulatory developments, growth of the tourism and conference industry, accessibility of facilities, and cooperation with local authorities were the topics discussed during the panel featuring the Lazio Region and Sport e Salute, both institutional partners of the seventh edition of the SFS.

Francesco Rocca, President of the Lazio Region; Elena Palazzo, Regional Councillor for Tourism, Environment, Sport, Climate Change, Energy Transition, and Sustainability; and Marco Mezzaroma, President of Sport e Salute, engaged in discussions on pressing current issues. The panel was moderated by Marco Lollobrigida, Deputy Director of Rai Sport.

The Unified Sports Law of the Lazio Region dates back 20 years, and the institutional goal is to reformulate it to align with the needs of modern society. The aim is to actively intervene, shifting from sports ethics to territorial ethics, inspired by the “virtuous model” of Caivano introduced just a few months ago. “The constitutional evolution of Article 33,” said Mezzaroma, “was a watershed moment. Sport is not just an economic sector; it is a social vehicle capable of driving change. The shared goal remains to synergize with local authorities, both to update the sports regulatory plan and to gain a clear picture of the current state of affairs“.

Councillor Palazzo emphasized the internationalization of the SFS brand as a valuable platform to showcase initiatives undertaken in recent months. For example, during the European Championships in June, a protocol was signed with the FIGC, making the Lazio Region the sole liaison in Germany at Casa Azzurri. Under the slogan “Lazio, train yourself to beauty,” the agreement aimed to promote tourism through the Italian national team’s jersey. The initiative highlighted the region’s assets, with some players serving as ambassadors. Additionally, the Councillor noted that the Unified Law is the result of 18 months of collaboration and dialogue with key local stakeholders. Among the most interesting proposals is the introduction of vouchers to ensure everyone has the right to access sports.

“We must strive to train and educate in beauty, leveraging the region’s appeal. We must never stop fostering dialogue, being present, and listening to everyone’s needs. Lazio must lead the way in tackling delicate environmental issues—such as childhood obesity—through sports,” said Rocca. “It is above all a cultural challenge”. This is, therefore, a social operation aimed at urbanizing sports to address the needs of economically disadvantaged or underrepresented groups. It is a bet on investing in future generations and schools through co-financing programs involving local and regional entities.

The SFS organization is proud to have hosted this panel.

Regulatory developments, growth of the tourism and conference industry, accessibility of facilities, and cooperation with local authorities were the topics discussed during the panel featuring the Lazio Region and Sport e Salute, both institutional partners of the seventh edition of the SFS. Francesco Rocca, President of the Lazio Region; Elena Palazzo, Regional Councillor for Tourism, Environment, Sport, Climate Change, Energy Transition, and Sustainability; and Marco Mezzaroma, President of Sport e Salute, engaged in discussions on pressing current issues. The panel was

During the seventh edition of SFS, the expansion of the AFA brand was also discussed. Giorgia Cenni from Sky Sport interviewed Leandro Petersen of the Argentine Football Federation."We are the federation with the highest revenue from sponsorships", Leandro Petersen began, adding, "We are signing deals with major multinational companies, and we are highly focused on strategic, growing markets like the USA, China, and the Middle East".The Argentine delegate also touched on past challenges: "We started from a difficult position, with

It was an intense second morning at SFS24 with a panel moderated by Giusy Meloni, who interviewed the President of Marseille, Pablo Longoria, and the President of Como, Mirwan Suwarso. The first to speak was Longoria, who made some very important statements: "Marseille is a special environment. Our need is to continuously engage with our ownership. Obviously, sports results are essential, but at the same time, it’s important to pursue financial sustainability. At the same time, we maintain a social contract

The AIC kicked off the second day of SFS24. On stage were the president of the association, Umberto Calcagno, alongside Fabio Giuseppe Poli, the AIC’s Organizational Director, and collaborator Marco Piccinini.“We conducted a study on Serie A, the Premier League, and La Liga, analyzing the 2022-2023 and 2023-2024 seasons, which took place between the World Cup and continental competitions. Our findings show that the increasing number of matches has a significant clinical impact on players, driving up the cost of

BYD, a global leader in electric vehicle production, to promote a sustainable mobility model that aligns with the values of innovation and environmental respect, is the green mobility partner of SFS24. This collaboration marks a significant step forward in the Summit's commitment to tangible sustainability, bringing together the world of sports and cutting-edge technology. At this year’s edition of SFS, BYD is present as an official partner to raise awareness and inspire participants about the opportunities offered by electric vehicles. Special

In the prestigious setting of the Protomoteca Hall on Campidoglio, the SFS Awards 2024 celebrated the excellence of the Football Industry. The evening, once again hosted by Giusy Meloni, was enriched by the presence of SFS’s institutional partners. It provided a unique opportunity to spotlight the synergy between sports, innovation, and social impact. The evocative backdrop of Campidoglio made the event even more memorable, blending the city's historic charm with the warmth of an enthusiastic audience. One of the most heartfelt

SFS24 highlighted the role of women in the Football Industry, making it one of the key topics discussed on the Global Stage during the first day of the event. A panel titled "More Women in Football: The Growth and Opportunities for Women’s Football" explored this theme. Moderated by Owen Blachurst, Head of Brand Extensions at FootballCo, the panel featured Budreya Faisal, President of Banaat FC, Morgan Brennan, Head of UK and Europe at INDIVISA, and Zoe Johnson, Managing Director of

The marketing and communications manager of Juventus revealed the club's brand enhancement strategies at SFS24. At SFS24, a panel was held dedicated to the marketing strategies of Juventus. The main speaker was Mike Armstrong, the club's Chief Marketing Officer, who spoke with Salvatore De Angelis, Country Manager of Cosmic. One of the main topics discussed was the broad reach of the club's brand: "We decided to form a partnership with Adidas to internationalize the brand and engage a different target audience. We

The Kings League has established itself as a communication and sporting model within the Football Industry in recent years. At SFS24, Oriol Querol, CEO of Kings League Spain, took the stage and was interviewed by Paola Marinone on the Global Stage. Here's what they discussed: Welcome, Oriol. You’ve revolutionized the sports world, and you’re well aware of it. But what, concretely, is the KingsLeague? First of all, thank you for the invitation. Two years ago, we launched the first Spanish league, and

The SFS hosted a panel dedicated to the issues of environmental sustainability applied to football at 360 ° and inclusiveness in the management of sports clubs. Present at the debate were Anna Sagarra representing Real Betis, Jenny Morris, Director of City Football Leadership Institute and Sarah Batters of the London Lionesses. The commitment made by the Spanish club Real Betis with the "Forever Green" project is significant. "The initiative reached 600 thousand people on social media with 18 different activities carried