In partnership with BuzzMyVideos, SFS is proud to launch a brand-new editorial project: The Football Biz Formula. A video podcast series designed to spark informal yet insightful conversations around the innovation driving the future of the sports and football industry.
Hosted by Paola Marinone, Founder of BuzzMyVideos, the show will feature high-profile guests sharing their perspectives, experiences and visions aligned with the mission of SFS – Social Football Summit: shaping the future of football, today.
📺 The podcast will be available on YouTube.
🎙️ Stay tuned — The Future of Football is here.
“The Football Biz Formula”: a new video podcast series exploring innovation in football and sports business
In partnership with BuzzMyVideos, SFS is proud to launch a brand-new editorial project: The Football Biz Formula. A video podcast series designed to spark informal yet insightful conversations around the innovation driving the future of the sports and football industry. Hosted by Paola Marinone, Founder of BuzzMyVideos, the show will feature high-profile guests sharing their perspectives, experiences and visions aligned with the mission of SFS - Social Football Summit: shaping the future of football, today. 📺 The podcast will be available on YouTube.🎙️ Stay tuned — The Future of Football
AS Roma and Ogyre partner up to collect 30,000 kg of plastic from the ocean
AS Roma is stepping onto the field alongside Ogyre, an Italian startup committed to protecting the Ocean, with a shared goal: removing 30,000 kilograms of marine litter and making a tangible contribution to environmental protection. This new collaboration stems from the desire to unite sport and sustainability, transforming the passion for football into a concrete act in support of the Planet. Thanks to Ogyre and its international network of fishers who collect marine waste daily in Italy, Indonesia, and Brazil, each
Sports Diplomacy and Soft Power: The FIFA Club World Cup as a Global Platform
Article written by Carlo Rombolà What does diplomacy have to do with sports—football in particular? A lot, especially at the highest levels. It is well known that major sporting events are opportunities for meetings, networking, and business. However, this has always been limited to the individual sphere, related to business and private relationships. But what if this concept were applied to nations instead of just businesspeople? In an increasingly interconnected world, sport has gradually taken on a central role in international diplomatic dynamics. Football,
YouTube and the Premier League: Turning Wins into Views
This is the first article in a reporting and analysis series on the YouTube performance of football properties, created in collaboration between SFS and BuzzMyVideos. In the first five months of 2025, the digital activity of Premier League clubs on YouTube has shown dynamics strongly influenced by sporting performances and seasonal events, with May confirming itself as a key month to understand the connection between on-field results and online visibility. At the top of the overall rankings is once again Liverpool, which has consistently led in both total views and new subscribers. In May alone, the Reds accounted for over 14%
THE 2025 COPPA ITALIA FINAL HIGHLIGHTS SUSTAINABILITY BEST PRACTICE
After the inaugural edition of the “Road to Zero” project in 2024, Lega Serie A, Sport e Salute, Roma Capitale and Roma Servizi per la Mobilità, with the support of UEFA, continued their commitment to sustainability during the 2024/2025 Frecciarossa Coppa Italia Final. The final hosted AC Milan and Bologna FC at the Stadio Olimpico in Rome on the 14th May 2025 and saw the implementation of several initiatives in alignment with last years’ “Road to Zero” ESG (Environmental, Social and Governance) framework. The “Road to Zero” ESG framework was
BuzzMyVideos joins SFS25 as Official Partner
The SFS is thrilled to announce its partnership with BuzzMyVideos, a global leader in digital video content strategy and YouTube growth optimisation.As part of the collaboration, BuzzMyVideos will play a key role in SFS25, contributing both on stage in dedicated panels and behind the scenes by developing original editorial formats, including insightful content on YouTube strategy, digital communication and multimedia storytelling in sport. This strategic partnership is a step forward in SFS’s mission to inspire and innovate across the football industry — through
Football Clubs’ Valuation: The European Elite 2025
Analysis by Football Benchmark In the 10th edition of Football Benchmark’s Valuation Report, Real Madrid CF reaffirm status as world’s most valuable football club and become first valued over EUR 6 billion. Key Conclusions: 1) Real Madrid CF lead Football Benchmark’s Football Clubs’ Valuation: The European Elite rankings at EUR 6.3 billion, the highest Enterprise Value ever recorded. 2)Manchester City FC and Manchester United FC complete an unchanged top three, both surpassing the EUR 5 billion mark for the first time, while Aston Villa
SFS Renews Partnership with Adobe
SFS is pleased to announce the renewal of its partnership with Adobe for the 2025 edition of the event, taking place on November 18–19 in Rome. This strategic collaboration brings together technology, creativity, and innovation within the world of sport business. Adobe, a global leader in digital experience, will share its vision for the future of sports engagement. A key moment to explore how data and technology are transforming the way sports brands build value, emotional connections, and engagement with both fans and partners.
SFS Renews Media Partnership with Fortune Italia
SFS is pleased to announce the renewal of its media partnership with Fortune Italia for the 2025 edition of the event, taking place on November 18–19 in Rome. This strategic collaboration continues to grow year after year, reaffirming our shared commitment to delivering high-quality content, economic insights, and a forward-looking perspective on the evolution of the sports sector and football industry. Fortune Italia, a leading voice in the business and financial media landscape, will once again support the journey of SFS, helping foster dialogue between
SFS BRINGS THE FUTURE OF SPORTS VENUES TO TURIN
On May 27 at the Allianz Stadium in Turin, a full day of meetings, networking, and innovation focused on the future of sports venues A new stop of the SFS Snack format will take place at Allianz Stadium in Turin on May 27 with the event “Venue Vision: from infrastructure to experience”, dedicated to the evolution of sports venues as hubs of innovation, entertainment, and fan engagement. National and international experts will share their insights on how stadiums are becoming true experiential ecosystems, going far