LaLiga is among the international guests at the sixth edition of the Social Football Summit. Javier Tebas, president of the Iberian top league, spoke at the Olympic Stadium, interviewed by Mike Levy, about the directions in which Spanish football is moving. ‘The highlights of the evolution of LaLiga have been many. The first was related to Financial Fair Play, the self-regulation approved since 2013 by the clubs. In other countries there are no such laws, now the English government is intervening with regard to the Premier League’.
Tebas went on to talk about the evolution underway for Spanish football: ‘The second point is the centralisation of the sale of TV rights, which also created an imbalance in some ways. And here we come to the third point, which concerns the internationalisation of audio-visual rights themselves. Finally, we have the CBC project that concerns Spanish football and is worth 280 billion euros, which allows clubs to have funds to spend on infrastructure, from stadiums to sports citadels. We allocate 70 per cent of the funds to this, 15 per cent to clear the debt stacks, often arising from coronavirus, and a further 15 per cent to players’ salaries’.
Tebas ha la ferma convinzione che il futuro del calcio si basi sul lavoro delle federazioni: «Il calcio in questo momento vive una situazione di stress. Noi dobbiamo cercare di comprendere quello che sta avvenendo, ma molti fanno fatica. I club non avevano mai avuto prima la chance di arrivare in tutto il mondo, adesso la situazione è nettamente cambiata e va sfruttata adeguatamente. Dobbiamo comprendere quello che è il cambiamento e riuscire a cogliere il trend».
Il numero uno del calcio iberico ha, infine, concluso: «L’esperienza del calcio, in futuro, sarà completamente diversa, le federazioni dovranno guidare attraverso questo cambiamento. Non spetterà ai club, bisognerà agire a livello federale. Chi appoggia la Superlega si sbaglia totalmente. Così come chi gonfia i valori dei calciatori, chi compie sponsorizzazioni fittizie e gonfiate».
E sul calcio italiano Tebas dà la sua visione: «Se ci sono dei tornei nazionali che possono avvicinarsi alla Premier League uno di quelli è il calcio italiano. Ci sono base solide importanti e storicamente la Serie A è sempre stato un brand forte, che però va consolidato. La peculiarità dei diritti tv italiani è un modello molto interessante, dobbiamo abituare a forme di non esclusività nella concessione dei diritti tv. Faccio un passaggio sui vantaggi fiscali: non vanno eliminati, ma l’Italia ha un problema di Fair Play Finanziario interno. Ci sono proprietà che mettono soldi nei propri club, continuando a investire a perdere. La ratio è persino superiore rispetto a quello della Premier, mancano gli investimenti a crescere, come per esempio quelli legati agli stadi».
Tebas (LaLiga): ‘Support the Superleague is totally wrong’
The President of the Spanish top league spoke at the sixth edition of the Social Football Summit
Allazeez (Saudi League): ‘We want to be the main hub of world sport’
Arab football was also the protagonist of the sixth edition of the Social Football Summit: the Chairman of the Saudi League spoke about projects and strategies of the Middle East movement
‘Stadiums are the key to the future of football’: Ajax and Eintracht cases at SFS23
The topic of facilities closed the first morning of the sixth Social Football Summit 2023, bringing two important international experiences to the centre of the narrative
De Siervo (Lega Serie A): ‘Piracy takes 300 million away from Italian football’
The topic of piracy featured prominently on the Football Stage of the Social Football Summit 2023, also involving Liberatore (Agcom) and Amati (Almaviva)
Uva (UEFA): ‘We invested 82 million for the sustainability of Euro2024’
UEFA's Director of Social & Environmental Sustainability talked about how the continent's top football body will approach sustainability at the European Championships next June
Interview with KIKE LEVY
Hi Kike, this is not your first experience at the SFS, you have already participated several times as a goal representative, but this one will certainly be more special as you will have the role of presenter of one of the stages. What does an event like the Social Football Summit leave you with? I am really looking forward for the Social Football Summit this year, and as you said, this year will be special for me leading one of the
Interview with VITO PACE, CMO eBay in Italy
Why have you chosen to position yourself in the sporting arena and specifically in football? eBay positions itself as a marketplace of passions: we embrace and share the interests of our community, offering our users everything they want to feed and enrich their experiences. We asked ourselves what was the most popular passion among Italians, the one capable of capturing their attention the most: research and observers tell us that in Italy today football is followed by 34 million people, 57%
Interview with Paola Marinone
Hi Paola, this is not your first experience at the Summit, but this will certainly be more special given that you will have the role of presenter of one of the stages. What does an event like the Summit leave you with? I'm very happy to be back at the Social Football Summit and especially to have an active role as a presenter. I appreciate its evolution in the topics discussed as well as being more and more international, with speakers
Mosaico Studio and Social Football Summit together again for the sixth edition of the football industry’s most eagerly awaited event, which transforms the Stadio Olimpico into an event hub with a modern and avant-garde look.
This important collaboration adds to the already rich portfolio of Mosaico Studio, which has curated events of national and international scope over the past year. We talk about it with Felice Castrignanò and Luigi Bartone, CEO of Mosaico Studio. To begin with, tell us what Mosaico Studio is, what it does, and what distinguishes the company. Luigi Bartone: “Our story began like all good stories, with a chance encounter between different professionals, but all united by a passion for communication and architecture. From
Interview with Stefano Russo, Associate Sales Director YouGov, Partner of #SFS23
In view of the Social Football Summit, we met Stefano Russo, associate sales director of YouGov, one of the world’s leading companies in data analysis and market research. Here’s what he told us about his experience. In your network you have 24 million panelists distributed in 59 different markets. But what is the working method of YouGov to carry out the surveys, and on which sectors can you perform your activities? YouGov is a research institute founded in the UK that has