FIFA, Gai: “The upcoming World Cup, described by the Chief himself as “the greatest event ever organized on earth”

The SFS 25 Football Stage GoProject hosted the meeting “SFS 25 interview: A. Alciato interviews Romy Gai,” an interview conducted by Prime Video journalist Alessandro Alciato with Romy Gai, Chief Business Officer of FIFA, who began the meeting by talking about the FIFA Club World Cup and the agreement with DAZN, the sole broadcaster of the competition. The idea arose from the need to give the World Cup the visibility necessary to be recognized as an “elite” event. The aim was also to create a way to provide free access globally. According to the data, Brazil, among others, had the highest peak audience. The collaboration between all stakeholders was also of great importance in achieving the above objectives.

“In the future, the possibility of having a single broadcaster for such a large competition cannot be ruled out,” noted Romy Gai. In this sense, the repetition of the same choice in 2029 is currently being evaluated. The Chief Business Officer then emphasized that: “It is easier to do this for a new tournament, but more difficult to apply it to cases where there are already existing agreements.” Romy Gai then commented on the “Best Format” Award won and collected at the AIC Football Gala, held in Turin on November 18, 2025: “Proud to have done something new, different, and unique.” The meeting concluded with a discussion of the upcoming World Cup, described by the Chief himself as “the greatest event ever organized on earth”. It is, therefore, an event of enormous significance, with the aim of offering spectators a unique and unforgettable experience.