Impact Sport Lab is Born: The Laboratory That Measures and Multiplies the Impact of Sport

The Impact Sport Lab debuts at SFS 25. It is the new project by Ecoevents – a benefit corporation and Legambiente partner – created to concretely integrate sustainability into sport and offer clubs, leagues, federations, and sponsoring companies professional tools to generate social, environmental, and cultural value. Sport holds an extraordinary power: it speaks to millions of people, influences behaviors, and builds communities. Impact Sport Lab is born to transform this force into real impact, making sustainability a measurable, daily practice.

Four areas for a single mission: generating value:

• Fans. Projects designed to transform fan passion into active participation, inclusion, and sustainable behaviors. Engagement, community activation, and social initiatives for the benefit of the local area.
• Education. Practical, technical, and strategic training for executives, staff, volunteers, and sports operators. The goal is to make sustainability a widespread competence and an integral part of sports governance.
• Sponsorship. Support for sponsoring companies in defining ethical partnerships consistent with ESG objectives. From positioning and defining KPIs to measuring the impact generated.
• Consulting. Assessment, data collection, performance measurement, sustainability indicators, and support for certification processes. An area dedicated to providing reliable technical tools to clubs, events, and sponsors.

“Impact Sport Lab is created to transform the passion for sport into tangible value. We bring measurement, training, and responsible partnerships inside clubs, events, and sponsoring companies, so that impact is no longer just a narrative, but a real practice that generates benefits for the community, the territory, and the environment,” said Roberto Carnevali, Co-Founder of Ecoevents.

A new language for sustainable sport

Impact Sport Lab creates a meeting point between fans, sports organizations, and sponsoring companies, giving sport professional tools to measure and communicate the impact it generates. Every match, event, or partnership can become an opportunity to regenerate value and strengthen the social role of sport.