Salesforce Joins the SFS Ecosystem as Main Partner

It is with great enthusiasm that the SFS (Social Football Summit) team announces that Salesforce is officially joining the SFS 26 ecosystem as a Main Partner.

This strategic collaboration for innovation in the football industry will support this new edition of the summit, consolidating the event as the international B2B benchmark for digital transformation, business, and technological evolution applied to the world of football.

Salesforce, the world’s number one agentic CRM platform, helps companies of any size reinvent their business with AI. Salesforce brings together people and AI agents on a single trusted platform to build stronger relationships with end customers and deliver increasingly personalized experiences, regardless of the industry in which they are applied.

Salesforce—which will bring a rich wealth of expertise gained in the global market’s most competitive sectors to the Summit—represents an ideal bridge toward the future of sports governance focused on the proper use of data to support successful strategic decisions. Applied to the world of football, this technology is designed above all for the fans: at the heart of this innovation is the goal of enriching the fan experience, making it increasingly engaging, personalized, and connected to their passions.