SFS Renews Partnership with Adobe

SFS is pleased to announce the renewal of its partnership with Adobe for the 2025 edition of the event, taking place on November 18–19 in Rome.

This strategic collaboration brings together technology, creativity, and innovation within the world of sport business. Adobe, a global leader in digital experience, will share its vision for the future of sports engagement.

A key moment to explore how data and technology are transforming the way sports brands build value, emotional connections, and engagement with both fans and partners.