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On May 27 at the Allianz Stadium in Turin, a full day of meetings, networking, and innovation focused on the future of sports venues

A new stop of the SFS Snack format will take place at Allianz Stadium in Turin on May 27 with the event “Venue Vision: from infrastructure to experience”, dedicated to the evolution of sports venues as hubs of innovation, entertainment, and fan engagement.

National and international experts will share their insights on how stadiums are becoming true experiential ecosystems, going far beyond the sporting event itself.

Among the most anticipated speakers:

Cristiana Pace – Founder & CEO of Enovation Consulting, on the role of sustainability in modern sports venues.

Gregor Fietze – AEG Global Partnerships – Uber Arena (Berlin), presenting an international case study on the connected arena model.

Luca Usai – New Business & Special Project Manager at Vivo Concerti, and Franco Morelli – Managing Director of Kings League Italy, focusing on the stadium as a platform for live entertainment and new event formats.

Francesco Gianello and Paolo Monguzzi – Juventus FC, offering insights into the transformation of Allianz Stadium into a digital and fan-centric environment.

Andrea Santini – Sport e Salute, on the multifunctional potential of public sports infrastructure.

Andrea Peron – Adobe, and Giuseppe Papaianni – AWS, will explore how personalization and data intelligence are redefining the fan journey through customized digital experiences.

The day will include keynote sessions, networking opportunities, and an exclusive stadium tour, positioning itself as a key gathering for professionals, sports executives, public institutions, and tech companies.

“With SFS Snack, we bring high-quality, focused content across the world, creating valuable opportunities for dialogue among key players in the sports industry. Turin is an essential stop to explore venues as complex ecosystems capable of generating value well beyond the sporting event,” stated Gianfilippo Valentini, CEO of SFS. A reflection shared also by Massimo Tucci, Director of SFS, who added: “Organizing events like this allows us to actively contribute to the growth of the sports ecosystem. We believe that sharing best practices and fostering connections among professionals is the key to driving innovation and development across the sector”.

SCHEDULE:

10:00 – 13:00 | Conference & Panels

13:10 – 14:10 | Networking Lunch

14:15 – 15:00 | Stadium Tour

To attend the event for free and register, click here: https://www.socialfootballsummit.com/en/sfs-snack/turin/

On May 27 at the Allianz Stadium in Turin, a full day of meetings, networking, and innovation focused on the future of sports venues A new stop of the SFS Snack format will take place at Allianz Stadium in Turin on May 27 with the event “Venue Vision: from infrastructure to experience”, dedicated to the evolution of sports venues as hubs of innovation, entertainment, and fan engagement. National and international experts will share their insights on how stadiums are becoming true experiential ecosystems, going far

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"Sport, and the tourism associated with it, is an integral part of Saudi Vision 2030. The ultimate goal is to make the Arabian Peninsula an attractive sports platform and a global tourism destination", stated the Deputy General Secretary of SAFF Ibrahim Alkabbaa during the session 'Sports Tourism and Major Events: Opportunity and Impact of Football Competitions' held as part of the SFS Saudi Edition. To discuss it with him, Laith Khayyat (Executive Director of Strategy and PMO – Mahd Sports Academy),

At the SFS Saudi Edition, within a framework of internationalization and enhancement of the Serie A product, globally renowned guests from the football industry participated. Carlo Baldocci, the Italian ambassador to Saudi Arabia, Ezio Maria Simonelli, the newly elected president of the Serie A League, and Abdulrahman Justaniah, Deputy Minister for Strategic Planning and Investments at the Saudi Ministry of Sports, opened the scheduled panels with institutional greetings addressed to the audience and those streaming the event on the Summit's

The partnership between TIM and FIGC is a long-standing one, soon to celebrate its 25th anniversary. A journey that began in 1999 between two similar organizations, both representing Italian identity and committed to values such as sports and solidarity. During a panel moderated by DAZN journalist Barbara Cirillo, Giovanni Valentini – Head of Revenue Area and Deputy General Secretary of FIGC – and Sandra Aitala – Head of Brand Strategy and Commercial Communication at TIM – reflected on the initiatives promoted

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As part of the SFS24, the National Amateur League presented its Social Report. Present at the Panel, moderated by Sky journalist Roberta Noé, were the President of the League Giancarlo Abete, the head of CNEL Massimiliano Monanni and the Rai reporter Paola Severini Melograni. President Abete explained with satisfaction the numbers and projects carried out by the main body of amateur football: "The League currently boasts 11,083 clubs, 62,739 teams, over 1 million athletes of which 700 thousand are under the