The future of the Football Industry is based on the ability to anticipate change, integrating technological solutions with creative visions capable of making its mark in a complex world like football.
In this ever-evolving landscape, GoProject is among the leading players, and the SFS team is proud to announce it as its main partner. Digital company and innovative SME, the company responds to the most complex challenges by combining technologicalexpertise in software development and strategic and creative – expertise in the various communication and marketing projects in which it is involved.
The common goal now is to guide football industry clubs, brands, and institutions toward digitalization that is both technologically sound and communicatively effective. At SFS 26, we’ll explore how integrating advanced proprietary software and customized marketing strategies can speed up the modernization of corporate and production processes, improving not only operational efficiency but also the value of the experience for fans and stakeholders involved.
SFS 26 and GoProject announce main partnership
The future of the Football Industry is based on the ability to anticipate change, integrating technological solutions with creative visions capable of making its mark in a complex world like football. In this ever-evolving landscape, GoProject is among the leading players, and the SFS team is proud to announce it as its main partner. Digital company and innovative SME, the company responds to the most complex challenges by combining technologicalexpertise in software development and strategic and creative - expertise in
“Pick-and-Drop” sustainability: how the New UEFA Manual changes the rules of Sport Business
Sustainability has ceased to be a balance-sheet cost incurred solely for public relations purposes, transforming instead into an essential strategic lever to guarantee the sector's long-term economic, financial, and social longevity Sustainability in football has officially moved past the greenwashing phase and entered the realm of pure corporate strategy. With the sport business industry increasingly driven by highly stringent ESG criteria, UEFA and European Leagues have launched a tool designed to redefine event management for a movement that counts over 90
SFS 26: Be part of the game – Apply to volunteer now!
Building on the extraordinary success and high participation of past editions, SFS 26 officially launches its volunteer recruitment campaign The countdown has begun. On November 10 and 11, 2026, the prestigious setting of the Allianz Arena in Turin will host the ninth edition of the Social Football Summit (SFS), the leading international event dedicated to business, sustainability, marketing, and innovation in the football industry. For two days, Turin will become the capital of football business, hosting prestigious clubs, institutions, top managers, and
Sporthype: Neuroscience at the service of mental well-being and performance
The countdown to the Social Football Summit 2026 has officially begun, and with it, anticipation is building for the SFS ExtraTime startup competition. Before diving into the novelties of the upcoming edition, it is only natural to look back and assess the legacy left by the protagonists of the previous year. While coming from different backgrounds and markets, last year's finalists proved to be united by a very clear common thread: the determination to rewrite the rules of the game
A Visa does not guarantee an entry to the United States: what the somali referee case teaches about U.S. immigration
By Giulia Pezzano, Senior Immigration Analyst, Arce Immigration Law (Miami) The 2026 FIFA World Cup has already delivered an important immigration lesson before many fans have even packed their bags: a U.S. visa does not guarantee entry into the United States. Somali referee Omar Abdulkadir Artan, selected to serve as a match official at the tournament, was reportedly denied entry at Miami International Airport despite holding a valid U.S. visa. According to public reporting, U.S. Customs and Border Protection (CBP) found him
INSIDE SUSTAINABLE LEAGUES
“Inside Sustainable Leagues” is an editorial series exploring how some of the world’s leading football leagues are structuring sustainability through different models, initiatives and tools. This second chapter focuses on foundations After looking at how leagues are embedding sustainability at governance level, this second article focuses on the operational structures through which these themes are activated, coordinated and developed over time. Alongside the creation of strategies and shared frameworks, many leagues have chosen to structure their social commitment through dedicated foundations. With
The economics of the Champions League (through a different lens)
An overview of revenues and UEFA prize money for participating clubs – and some reflections Jacopo Carmassi – Numeri in Palla Column, Social Media Soccer / Social Football Summit, June 3, 2026 English version prepared by editorial team The Champions League final took place last Saturday, so in this new edition of Numeri in Palla, I couldn't miss the opportunity to focus on Europe's premier competition. However, I won't be talking about penalty shootouts, even though I am tempted to mention Marquinhos' beautiful
3rd edition of the Festival della Serie A in Parma: from fixture releases to key topics in Italian Football
From June 5th to 7th, an appointment with the hot topics of Serie A and beyond: three days packed with insights on the future, innovation, and inclusion in the world of football From June 5th to 7th, Parma will host the third edition of the Festival della Serie A. The three-day event will be structured around macro-themes, featuring panels that explore relevant topics in both national and international football. Discussions will span from the importance of young talent to inclusive dynamics, as
From Compliance to value creation: the new role of ESG factors in the Football Industry
Editorial contribution by FDC Consulting Digital ESG For years, sustainability in football was treated as a box-to-be-checked obligation. A chapter in the financial statements to be filled out, a foundation to keep active, a few solar panels to install just to say it was done. An expense, not an investment. A compliance duty, not a strategy. That era is over. Not because clubs changed their mindset overnight, but because the market changed the rules. Sponsors demand ESG credentials before signing. Institutional investors
European Football Leaders Discuss Growth, Value Creation, and Sustainability in European Football
Football Benchmark and the Social Football Summit gathered some of the international football industry's leading stakeholders in Budapest on May 29th for “The Business of European Football: Growth, Value, and Sustainability,” an event held on the eve of the UEFA Champions League final. The Budapest gathering also marked a new international milestone in the build-up journey toward the Social Football Summit 2026, scheduled for November 10th and 11th at the Allianz Stadium in Turin. Following the SFS Snack events organized in