The Breakaway Joins SFS 26 as Gold Partner: Shaping the Commercial Future of Women’s Sport

The Social Football Summit (SFS) is thrilled to announce The Breakaway as a Gold Partner of SFS 26, taking place on November 10–11, 2026, at the prestigious Allianz Stadium in Turin.

The Breakaway is a strategy advisory firm dedicated to advancing the business of women’s football and women’s sport. Built on the core principle that “women’s sport is not a copy of the men’s game,” the advisory platform works alongside clubs, leagues, federations, brands, and investors to develop distinct, sustainable business models that convert cultural momentum into tangible commercial value.

Central to The Breakaway’s methodology is its proprietary FAIR framework, structured around four interconnected pillars: Fans (audience insight and community engagement), Athletes (positioning athletes as strategic growth partners), Identity (differentiated brand positioning), and Revenue (turning audience and storytelling into measurable commercial value).

In the lead-up to SFS 26, the partnership is already taking shape through high-impact initiatives, including the launch of MOMENTUM | The Business of Women’s Sport, an event focused on growth models for women’s sport, and the development of an editorial collaboration under the same name.

Welcoming The Breakaway as a Gold Partner underscores Social Football Summit’s commitment to providing industry decision-makers with actionable insights, data-driven frameworks, and forward-looking strategies to capture emerging market opportunities and build a sustainable future for the sports business.