a
Don’t _miss

Wire Festival

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam blandit hendrerit faucibus turpis dui.

<We_can_help/>

What are you looking for?

September 2023

Yesterday an important new format went live, called ‘Snack Summit’. A short conference road to the sixth edition of the Social Football Summit to be held next 21 and 22 November at the Stadio Olimpico in Rome. The first Snack Summit ‘Back to the future of football’ was hosted within the 24Ore Business School.


The first part of the Snack Summit had the panel on ‘Football in the entertainment economy’ with speeches by Lorenzo Plazzotta Ceo Chiamarsi Bomber, Lorenzo Dallari Editorial & Social Director Lega Serie A and Enrico Novari Sponsorship Manager TIM. From different viewpoints, the importance of being aware of how to interpret platforms with formats and products that are increasingly in line with different targets on the media, brand and creator side was highlighted.


The world of entertainment is undergoing evolutions and involutions, see the case of Netflix, which had to raise subscription prices and introduce commercial spots, or the Disney+ deficit. But also to understand at a geographical level which are the most used platforms to convey one’s product and communication to intercept new partnerships and new targets, as for example, the case of Lega Serie A that opened two Snapchat accounts to approach the youngest in the Mena and North America regions, where there are also important partners such as CBS and Paramount+.


The second part was dedicated to ‘Sport Sponsorship 2030’ with Ester Gazzano Head of Marketing Spotify, Edoardo Alzetta Head of Sport Havas Play and Carolina Tha Business Development Samba Digital.


Cross-media, integration, sustainability, understanding new trends, new markets and multi-ethnicities are the kpi that characterize the audience of global brands such as football teams or leagues and federations. Brands and therefore possible sponsors will be increasingly influenced in their choice of partnerships with teams, leagues, federations or rights holders with those who will enable them to be relevant to their consumers and therefore the choice of sponsorship will also have to have their customers at the centre. The new generations are less and less attentive and more and more content selectors, the use of technology in the creation of partnerships decrees or decrees the success or failure of the
sponsorship.


Next Snack Summit in London on 17th October
To buy a ticket for the sixth edition of the Social Football Summit in super promo until 10 october click here
https://www.socialfootballsummit.com/join

Yesterday an important new format went live, called 'Snack Summit'. A short conference road to the sixth edition of the Social Football Summit to be held next 21 and 22 November at the Stadio Olimpico in Rome. The first Snack Summit 'Back to the future of football' was hosted within the 24Ore Business School. The first part of the Snack Summit had the panel on 'Football in the entertainment economy' with speeches by Lorenzo Plazzotta Ceo Chiamarsi Bomber, Lorenzo

Le maglie delle squadre sono sempre più elemento fashion: il Block Core è solo uno degli esempi di come i due settori stanno lavorando insieme sempre più frequentemente I crossover fra moda e calcio sono sempre più frequenti e convincono sempre più tifosi e appassionati. Il connubio fra il settore del fashion e quello dello sport più seguito al mondo è diventato di anno in anno sempre più evidente. Il minimo comune denominatore sono le maglie dei club, ma anche

Team jerseys are becoming increasingly fashionable: Block Core is just one example of how these two sectors are collaborating more and more frequently. Crossovers between fashion and football are becoming more common and are increasingly winning over fans and enthusiasts. The connection between the fashion industry and the world's most popular sport has become more apparent with each passing year. The common denominator here is club jerseys, as well as hoodies and pre-match kits. It has become quite common to

The picture of technical sponsors for the 2023/24 Serie A season has now been outlined, with some variations compared to the past season. It is a fairly diverse division that attests to the high competitiveness of an industry currently experiencing its peak period of activity. There will be 12 brands "playing" in the Italian top league in the just-started season. The most prominent ones, with three teams each, are the Spanish brand Joma Sport (Atalanta, Torino, and Hellas Verona) and the

EXTRA TIME is the innovation program of the Social Football Summit, a startup competition that includes a scouting platform and a broader open innovation program. The EXTRA TIME challenge is open to teams and companies - innovative startups and SMEs - already established or to be established, residing in Italy and abroad. The goal of the call is to identify innovative proposals to apply to the football and sports industry in various areas: data and technology; fan experience; smart stadiums; gaming; wearables; youth skills

This year, the Social Football Summit has its own charter of intent, a Manifesto, which has the ambitious goal of strengthening the football industry. The vision of the Social Football Summit is clear: to create a platform where ideas and innovations find a common space. Institutions, companies, professionals, innovators and communicators want to institutionalize this event as an international opportunity for sharing and training. The goal? Combine different skills, often perceived as distant, in a single collaborative network. In practice, we talk about