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August 2026

The build-up to SFS 26 is officially underway. Following the conclusion of the promotional phase, the premier gathering for the global football industry is getting ready to reopen its doors at the Allianz Stadium in Turin on November 10–11, 2026. The event continues to grow as the ultimate hub for anyone aiming to understand, experience, and work within the sports and business ecosystems—from established executives and global brands to emerging professionals, students, and enthusiasts eager to explore what drives modern football behind the scenes.

The two-day Summit will deliver a fully immersive experience featuring high-level keynote sessions, panels with industry decision-makers, and key insights into emerging technologies, sustainability, and digital transformation. It stands as an unmatched opportunity to gain advanced knowledge from leading experts, expand your network, and engage directly with the ideas reshaping the global football industry.

With the discounted rate window now closed, ticket sales continue under the standard pricing tier for all three pass categories: Delegate, Corporate, and VIP. Every pass provides full access to both days of the summit, with variations tailored to specific networking tiers and dedicated services. On our website, you will find options structured to meet the needs of those seeking professional growth and industry insights, as well as companies looking to establish strategic partnerships.

To view the updated pricing structure, explore the features of each pass, and reserve your place at the Allianz Stadium, visit the official ticketing section today.

The build-up to SFS 26 is officially underway. Following the conclusion of the promotional phase, the premier gathering for the global football industry is getting ready to reopen its doors at the Allianz Stadium in Turin on November 10–11, 2026. The event continues to grow as the ultimate hub for anyone aiming to understand, experience, and work within the sports and business ecosystems—from established executives and global brands to emerging professionals, students, and enthusiasts eager to explore what drives modern

In modern football, building the right squad is the single most critical factor for a club’s success. However, transfer decisions remain a complex challenge, where intuition must be carefully balanced against rising costs and financial risks. For today’s decision-makers, the main issue is no longer a lack of data, but an overload of information: hundreds of "interesting" KPIs that often create noise rather than clarity. Enter SquadAssist, the startup bringing a concrete, predictive, data-driven approach to scouting dynamics and financial squad

SFS Snack arrives in Milan with a new and exclusive event dedicated to the strategic role of ESG criteria in the football and sports industry. Created in collaboration with RISE and ESGeo, the event will mark the first of three touchpoints for the new season, officially kicking off the Road to SFS26. The Snack will take place on September 30, 2026, from 10:00 AM to 1:00 PM, at the Avvale Group headquarters in Milan. Through two thematic sessions, interactive discussions, and