SFS25 programme: two days at Allianz Stadium between innovation, sustainability and the future of football
On 18–19 November 2025, the Allianz Stadium in Turin will host the 8th edition of the Social Football Summit (SFS25) – Italy’s leading international event dedicated to the football industry. Two full days of debate, networking and innovation, with a programme exploring the key issues shaping the future of the game.
A programme full of insights and opportunities
The official SFS25 programme features panels, interviews, workshops and training sessions focused on media, fan engagement, technology, sustainability, infrastructure and governance.
Highlights include:
• AI & Football Intelligence – how data and AI are redefining performance and strategy.
• Green & Inclusive Stadiums – sustainability and social impact in next-generation sports venues.
• Serie BKT & local communities – Nielsen report on territorial and fan value.
• ESG governance in football – from responsibility to business opportunity.
SFS25 will take place across multiple themed stages – Football Stage GoProject, Global Stage Social Media Soccer, Off the Pitch Speaker Corner, Legends North & South, Locker Room and Press Conference Stage – offering a unique, immersive experience for professionals, clubs, institutions and brands.
Innovation, sustainability and exclusive formats
Beyond the talks and panels, SFS25 introduces new spaces and experiences:
• Off the Pitch Speaker Corner – a dynamic arena for book presentations, brand talks and creative formats featuring top speakers such as Marco Bellinazzo, Giorgio Perinetti and Massimo Mauro.
• SFS Extratime – the startup competition powered by Almaviva, dedicated to football tech and digital innovation.
• SFS Awards Night (18 November at OGR Torino) – celebrating clubs, companies and professionals for innovation, social impact and outstanding achievements.
• Working Groups on AI & Football Intelligence, Future Stadiums & Infrastructure and Women’s Leadership in Sport, co-creating a “Manifesto of Ideas” for the industry’s evolution.
A certified sustainable event
Organised by an Italian innovative SME and boasting sustainability certification, SFS 25 stands out as a unique case among global sports business events. The event will also host the Lega Serie A CSR Committee, reaffirming the shared commitment to a more responsible, inclusive and sustainable football ecosystem.
Why attend
• Global networking with clubs, institutions and innovators.
• Knowledge and inspiration on digital, ESG and football business trends.
• Immersive experience inside one of Europe’s most iconic stadiums.
• Active participation in Serie A and Serie B committees and thematic working groups.
Two days to connect, share and shape the future of football – between culture, innovation and impact. Click here and explore the full programme!
