YouGov Joins SFS 26 as Gold Partner: Driving Sports Business through Data, FanIntelligence, and Brand Perception

Social Football Summit (SFS) is thrilled to announce YouGov as a Gold Partner of SFS 26, taking place on November 10–11, 2026, at the Allianz Stadium in Turin. YouGov is a leading global data and market research firm specializing in continuous tracking of consumer and sports fan opinions, behaviors, and brand perceptions worldwide.

Leveraging proprietary audience intelligence tools such as YouGov Profiles and daily brand tracking platforms like YouGov BrandIndex, the company equips clubs, leagues, media networks, and sponsor brands with real-time, actionable insights to measure sponsorship performance, evaluate tournament impact, and shape fan engagement strategies.

In an increasingly data-driven football ecosystem, YouGov’s partnership with SFS 26 will deliver exclusive market insights to the B2B community—analyzing evolving sports consumption habits, fan demographics, and the commercial value of data intelligence. Welcoming YouGov as a Gold Partner underscores SFS’s commitment to connecting advanced market research with executive decision-making across the global sports business.