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Author: Redazione SFS

Ahead of its participation in SFS 25, Bonamassa Sleep & Performance brings the culture of sleep not as mere rest, but as a scientific tool of Performance to the center of discussion. Through the interview, we learn how the company is transforming the muscle and neurological recovery of athletes through the 5P® Method and Sleep Kit®, offering highly personalized Sleep Periodization® and Sleep Prescription® protocols. An approach that not only prevents injury and lengthens careers, but optimizes mental clarity and reaction speed, positioning “strategic sleep” as the new pillar of sustainability and excellence in sport.

Rest is an integral part of training. What are the key innovations your mattresses offer to scientifically accelerate athletes’ muscle and neurological recovery while helping to prevent long-term injuries, a pillar of sports career sustainability?

“We are actually not talking about mattresses, but about Sleep Performance tools. Bonamassa Sleep & Performance has developed an integrated scientific approach-the 5P® Method (Knowledge, Objective Analysis, Subjective Analysis, Bed System, Environment) -that transforms sleep into a coachable variable on par with strength and endurance. Key innovations include the Sleep Kit®, a modular platform that integrates topper, pillow, mask, and plugs, as well as objective monitoring tools (sleep readiness, HRV, recovery index) and customized sleep training protocols based on circadian rhythms, training load, and the athlete’s chronotype. The goal is to optimize the neuromuscular and cognitive recovery window, reducing the risk of overtraining injuries and promoting sports longevity through scientific rest management.”

In addition to the physical, high-level performance depends on mental clarity. How does the quality of rest provided by your solutions directly affect the athlete’s cognitive abilities-such as reaction speed and stress management-crucial during competition?

“Deep sleep and REM sleep represent two strategic neurofunctional phases for performance: the former for physical and hormonal recovery, the latter for procedural memory, concentration, and emotional management. Through the combined analysis of objective parameters (EEG, HRV, REM latency) and subjective assessments (fatigue score, sleep perception), Bonamassa Sleep & Performance builds personalized Sleep Readiness® profiles, enabling technical staffs to anticipate cognitive decline and plan training or competitions in windows of maximum neuropsychological efficiency. In this sense, sleep becomes a tool for mental lucidity and adaptation, essential for decision making, reaction and stress control under pressure.”

The body of a marathon runner has different needs than that of a weightlifter. Does Bonamassa offer protocols or systems for customizing rest that take into account the sport played, the phase of training (loading vs. unloading) and the specific physiological needs of the athlete?

“Yes. Each sport discipline requires a specific sleep profile, just as each human being is a unique being. Bonamassa Sleep & Performance adopts Sleep Periodization® protocols, which modulate sleep quantity, timing, and quality in relation to the type of sport, stage of the season, and neuromuscular load. For example, in endurance sports, work is done on maintaining circadian continuity and preventing fragmented sleep, while in power or high-intensity sports, emphasis is placed on central nervous system recovery and nighttime hormonal synchronization. Each athlete receives a personalized Sleep Prescription®, validated through continuous monitoring tools and accompanied by interventions on environment and pre-sleep behaviors, this is true sleep management.”

You will be present at SFS 25, an event that combines innovation and sustainable systems. What are the main goals of your involvement and what partnerships or synergies do you hope to establish to spread the message that ‘strategic sleep’ is the new front for performance and sustainability?

“Our goal is to bring sleep into the performance culture. At SFS25 we are presenting the Sleep & Performance in Football project, which integrates training, applied research and monitoring technologies dedicated to clubs, staff and athletes. We want to build synergies with clubs, federations, and technology partners that share a sustainable vision of a sports career, in which recovery is no longer seen as a pause, but as an active part of training and prevention. For us, “Sleep is a Performance Skill”-a new parameter of biological, mental and managerial sustainability of sports talent.”

Ahead of its participation in SFS 25, Bonamassa Sleep & Performance brings the culture of sleep not as mere rest, but as a scientific tool of Performance to the center of discussion. Through the interview, we learn how the company is transforming the muscle and neurological recovery of athletes through the 5P® Method and Sleep Kit®, offering highly personalized Sleep Periodization® and Sleep Prescription® protocols. An approach that not only prevents injury and lengthens careers, but optimizes mental clarity and

Platinium Group-Monaco (PG-MC), a leader in ticketing technology and e-commerce solutions, is driving a real revolution in the business model of football clubs. Forget the ticket as a mere access title: PG-MC transforms it into a strategic contact point with high emotional value, placing it at the centre of the fan journey. How is the adoption of cutting-edge technological platforms, combined with a powerful data-driven approach, redefining revenue opportunities? By analysing real-time purchasing behaviour and importing successful best practices from

SFS25's mission is to build a football ecosystem based on innovation and new digital paradigms. In this context, immersive experience is the next horizon, and we are excited to welcome AR Market as an exhibitor. AR Market is the Creative Digital Agency that transforms innovation into reality, specializing in Augmented Reality (AR), Virtual Reality (VR) and Interactive Virtual Tour solutions. Their presence at the Summit moves the conversation from simply digital to the boundaries of sensory experience, offering clubs powerful tools

At SFS 25, digital meets live dimension to turn users into fans, spectators into participants. SFS 25 is the stage where the future of the sports industry is being shaped. A future that is not only about stadiums and fan engagement, but also about how brands communicate their values in urban space. Urban Vision Group 's entry as a partner marks a turning point: the leading Out of Home (OOH) media company is an innovator bringing content to cities with

SFS25 is not just an event of ideas; it is also a showcase that highlights quality and professionalism in every detail. For this reason, we are proud to welcome MP1, a company specialized in the production and assembly of commercial furnishings and communication elements, as a crucial exhibitor. While digital innovation drives Fan Engagement, the impact and perception of a club's or event's brand are realized in the physical space. MP1 perfectly aligns with the Infrastructure and Branding & Communication pillars,

Compex is not just a device supplier, but a true strategic ally for Serie A clubs, bringing thirty years of experience and solid scientific evidence to the pitch. Through advanced solutions certified as medical devices, the company integrates into the teams' daily routines to offer measurable benefits that go beyond traditional methods. From Muscle Intelligence (MI) technology that personalizes electrical stimulation, to wireless devices that speed up post-match recovery, and the integration of data with performance analysis platforms: the goal

The Social Football Summit (SFS) is proud to announce a new partnership with TikTok, the world’s leading platform for creative storytelling and authentic sports experiences. Through this collaboration, the 8th edition of the Social Football Summit — taking place on November 18–19, 2025 at Allianz Stadium in Turin — will highlight the power of digital innovation and community engagement in shaping the future of football. TikTok has become a unique space where football meets culture, music, and entertainment, giving voice to a new generation of fans and creators.

On October 29, 2025, the third stage of the SFS EXTRATIME Innovation Tour — the startup competition of the Social Football Summit, organized in collaboration with AlmavivA — took place at the University of Campania “Luigi Vanvitelli” (Santa Maria Capua Vetere, Caserta). The day brought together leading professionals from football and innovation, exploring the intersections between sport, business, and technology. Among the speakers:    •       Tommaso Bianchini, General Director, SSC Napoli    •       Gianfilippo Valentini, CEO & Founder, Social Football Summit    •       Vincenzo Filetti, Head of Startup Competition, SFS EXTRATIME    •       Glauco Ciprari, Head of Innovation, AlmavivA The session focused on how innovation and entrepreneurship

SFS is pleased to announce the renewal of its partnership with Urban Vision Group, a media company that is transforming urban communication and a leading player in the Out of Home sector. The collaboration between SFS and Urban Vision Group is further strengthened following the success of previous editions, confirming a shared vision: to combine innovation, visibility, and social responsibility to tell the story of football in a new way — one that is more inclusive and mindful of its environmental impact. Through its integrated and culturally driven communication solutions, Urban