SFS 25 is the platform of choice for those who believe that the future of the football industry is built through innovation, social responsibility and sustainability. It is with this vision that we are proud to present ADVANT, Main Partner of the upcoming edition, a leading ICT consultancy specializing in turning data into strategic knowledge.
The partnership between SFS25 and ADVANT is a strategic alliance that fits right into the pillars of the event, particularly those related to innovation & technology, sustainability and education. In an era when data is the most valuable resource, ADVANT brings to the Summit indispensable know-how for managers, clubs and companies who want to successfully navigate the new digital paradigms.
Innovation that comes from data: data & AI
ADVANT is the ideal enabler for the Innovation & Technology Pillar. Through its centers of expertise in Data & Artificial Intelligence, the company provides football organizations with the tools to:
1 – Creating Predictive Systems. Leveraging Artificial Intelligence to anticipate market trends, sports results, or fan behavior.
2 – Strategic Analysis. Transforming large volumes of data (Big Data) into interactive synoptic dashboards and actionable knowledge, enhancing Business Intelligence (thanks in part to advanced skills on platforms such as Power BI).
This approach ensures that strategic decisions, from subscription campaigns to asset management, are always data-driven, maximizing effectiveness and reducing risk.
Economic sustainability and governance performance:
Sustainability is not only environmental, but also economic and financial. ADVANT supports responsible industry growth through Corporate Performance Management (CPM).
ADVANT’s CPM services enable clubs and leagues to establish clear and effective control and governance models to analyze actual business performance and translate business objectives into tangible benefits. In an environment where financial transparency and soundness are crucial for long-term development, ADVANT’s solutions are key to ensuring a responsible football model.
The human factor and fan engagement in digital:
Finally, ADVANT’s expertise in Management Consulting (which includes Change Management and Training) and CRM (Customer Relationship Management) directly addresses the Training and Fan Engagement needs of SFS25.
By applying state-of-the-art technologies (such as low-code/no-code Cloud solutions), ADVANT helps teams tap the full potential of fan and stakeholder interactions, turning simple interactions into lasting relationships.
From customer lifecycle management to internal process optimization, the company positions itself as a partner for human resource development and the adoption of new digital paradigms in the club-fan relationship.
ADVANT’s presence at Social Football Summit 25 will not only be a networking opportunity, but a real laboratory of ideas on how ICT consulting and Artificial Intelligence are shaping the Football Industry of the future. We look forward to seeing you at the Allianz Stadium in Turin to discover, thanks to ADVANT professionals, how to transform data into a lasting and sustainable competitive advantage.
ADVANT: AI and data serving the football ecosystem, between innovation and sustainability
SFS 25 is the platform of choice for those who believe that the future of the football industry is built through innovation, social responsibility and sustainability. It is with this vision that we are proud to present ADVANT, Main Partner of the upcoming edition, a leading ICT consultancy specializing in turning data into strategic knowledge. The partnership between SFS25 and ADVANT is a strategic alliance that fits right into the pillars of the event, particularly those related to innovation & technology,
GG TEAMWEAR at SFS 25: sustainable sportswear supplies, strategic quality, and social commitment
GG TEAMWEAR, operational since 1998 and specializing in technical-sportswear supplies for clubs, teams, and academies, presents itself at SFS 25 as a reference point for sustainable innovation in the teamwear supply chain. The company, which boasts the exclusive representation in Italy and Europe of top global brands in the segment, including Nike, Adidas, Joma, Puma, and Kappa, brings its vision to Turin: to support every club, from youth sectors to professionalism, treating every sporting reality as a true "Pro Club."
Building the sustainable journey for football!
SFS represents an important event of dialogue and progress, founded on the values of sustainability and innovation, principles that ESGeo wholeheartedly embraces: this is why we are proud to participate not only as a partner, but also through the organization and management of a panel dedicated to ESG Governance. At the Social Football Summit 2025 we will also discuss how advanced ESG data management and its digitization can accelerate the transition to a more transparent and sustainable soccer. At ESGeo, we support
SFS25 programme: two days at Allianz Stadium between innovation, sustainability and the future of football
On 18–19 November 2025, the Allianz Stadium in Turin will host the 8th edition of the Social Football Summit (SFS25) – Italy’s leading international event dedicated to the football industry. Two full days of debate, networking and innovation, with a programme exploring the key issues shaping the future of the game. A programme full of insights and opportunities The official SFS25 programme features panels, interviews, workshops and training sessions focused on media, fan engagement, technology, sustainability, infrastructure and governance. Highlights include: • AI & Football Intelligence – how data and AI are redefining performance
Epicoplay, where passion meets value. The future of fan engagement is in exclusive channels
At SFS 25, Epico Play brings its evolved vision of Fan Engagement: a technology ecosystem that combines proprietary digital platforms, direct fan interaction and new monetization opportunities for clubs, leagues and federations. Epico Play develops official apps and websites integrated with platforms that can turn fan engagement into tangible economic value. Its digital solutions enable clubs to build tailored experiences capable of generating new revenue, strategic data and lasting loyalty. The Data Platform enables the secure collection and analysis of fan data,
Syform: the science of nutrition in the service of athlete performance and well-being
SFS25 shares the Syform philosophy, promoting soccer that invests in health, knowledge and a scientific approach to athlete management. SFS25 celebrates the future of soccer in every aspect, from technology to physical well-being. In this context, we are pleased to announce the participation of SYFORM, an italian company founded in 1999 by Doc. Leopoldo Moretto and specializing in nutraceutical supplements for sports and wellness, which brings to the Summit its scientific and systemic vision of supplementation: an approach based on research,
Bonamassa: sleep culture at SFS 25
Ahead of its participation in SFS 25, Bonamassa Sleep & Performance brings the culture of sleep not as mere rest, but as a scientific tool of Performance to the center of discussion. Through the interview, we learn how the company is transforming the muscle and neurological recovery of athletes through the 5P® Method and Sleep Kit®, offering highly personalized Sleep Periodization® and Sleep Prescription® protocols. An approach that not only prevents injury and lengthens careers, but optimizes mental clarity and
The ticket as a growth engine: how Platinium Group’s data-driven approach is redefining football revenues
Platinium Group-Monaco (PG-MC), a leader in ticketing technology and e-commerce solutions, is driving a real revolution in the business model of football clubs. Forget the ticket as a mere access title: PG-MC transforms it into a strategic contact point with high emotional value, placing it at the centre of the fan journey. How is the adoption of cutting-edge technological platforms, combined with a powerful data-driven approach, redefining revenue opportunities? By analysing real-time purchasing behaviour and importing successful best practices from
AR MARKET: the immersive football revolution. Augmented and virtual reality for new fan engagement
SFS25's mission is to build a football ecosystem based on innovation and new digital paradigms. In this context, immersive experience is the next horizon, and we are excited to welcome AR Market as an exhibitor. AR Market is the Creative Digital Agency that transforms innovation into reality, specializing in Augmented Reality (AR), Virtual Reality (VR) and Interactive Virtual Tour solutions. Their presence at the Summit moves the conversation from simply digital to the boundaries of sensory experience, offering clubs powerful tools
Urban Vision Group: the media company that brings football to cities. And in theaters.
At SFS 25, digital meets live dimension to turn users into fans, spectators into participants. SFS 25 is the stage where the future of the sports industry is being shaped. A future that is not only about stadiums and fan engagement, but also about how brands communicate their values in urban space. Urban Vision Group 's entry as a partner marks a turning point: the leading Out of Home (OOH) media company is an innovator bringing content to cities with