SFS BRINGS THE FUTURE OF SPORTS VENUES TO TURIN

SFS BRINGS THE FUTURE OF SPORTS VENUES TO TURIN

On May 27 at the Allianz Stadium in Turin, a full day of meetings, networking, and innovation focused on the future of sports venues

A new stop of the SFS Snack format will take place at Allianz Stadium in Turin on May 27 with the event “Venue Vision: from infrastructure to experience”, dedicated to the evolution of sports venues as hubs of innovation, entertainment, and fan engagement.

National and international experts will share their insights on how stadiums are becoming true experiential ecosystems, going far beyond the sporting event itself.

Among the most anticipated speakers:

Cristiana Pace – Founder & CEO of Enovation Consulting, on the role of sustainability in modern sports venues.

Gregor Fietze – AEG Global Partnerships – Uber Arena (Berlin), presenting an international case study on the connected arena model.

Luca Usai – New Business & Special Project Manager at Vivo Concerti, and Franco Morelli – Managing Director of Kings League Italy, focusing on the stadium as a platform for live entertainment and new event formats.

Francesco Gianello and Paolo Monguzzi – Juventus FC, offering insights into the transformation of Allianz Stadium into a digital and fan-centric environment.

Andrea Santini – Sport e Salute, on the multifunctional potential of public sports infrastructure.

Andrea Peron – Adobe, and Giuseppe Papaianni – AWS, will explore how personalization and data intelligence are redefining the fan journey through customized digital experiences.

The day will include keynote sessions, networking opportunities, and an exclusive stadium tour, positioning itself as a key gathering for professionals, sports executives, public institutions, and tech companies.

“With SFS Snack, we bring high-quality, focused content across the world, creating valuable opportunities for dialogue among key players in the sports industry. Turin is an essential stop to explore venues as complex ecosystems capable of generating value well beyond the sporting event,” stated Gianfilippo Valentini, CEO of SFS. A reflection shared also by Massimo Tucci, Director of SFS, who added: “Organizing events like this allows us to actively contribute to the growth of the sports ecosystem. We believe that sharing best practices and fostering connections among professionals is the key to driving innovation and development across the sector”.