SFS25: Chiellini, Tare, Mancini, Gai, Uva, Buonfiglio and De Siervo among the key speakers shaping the future of football through AI, infrastructure and sustainability
On 18–19 November, the Allianz Stadium in Turin will host the eighth edition of the Social Football Summit, bringing together top executives, clubs and institutions to discuss Football Economy, AI, infrastructure and new value models.
Turin, 13 November 2025 – The countdown is on for the eighth edition of the Social Football Summit (SFS25), Italy’s only internationally recognised event dedicated to the football industry, which for the first time will take place in Turin, inside the iconic Allianz Stadium, on 18 and 19 November.
The 2025 edition reconfirms the Summit as a key appointment for football business and innovation. Over two days, the event will feature talks, interviews, working groups and networking sessions involving executives, leagues, global companies, clubs, federations and institutions, with a strong focus on technology, sustainability, finance and digital transformation.
AI, data economy, infrastructure and governance: shaping the future of football:
SFS25 aims to trace the roadmap of football’s future, exploring the transformations reshaping the sport globally. The main thematic areas will include technology and data, sustainability and infrastructure, governance and business, inclusion and fan engagement. A major focus will be placed on Artificial Intelligence, with panels such as “AI in Sport: From On-Field Performance to Fan Emotion” and “Data Wars: Ownership, Ethics and Monetization in Football”, examining data as the new strategic asset for football organisations.
Discussions on the future of stadiums will be central, with sessions dedicated to “Green, sustainable and inclusive stadiums” and “Are Football Infrastructures a Real Investment?”, alongside panels exploring ESG governance, transfer market dynamics and multi-club ownership models. Among the most relevant sessions is “Digital Euro and Football Economy: innovation, trust and new value models”, offering insights into financial scenarios linked to the European digital currency and emerging business models.
The programme will also address women’s leadership in sport and Football Responsibility, with a focus on child protection and combating online hate speech.
Global industry leaders at the centre of the debate:
SFS25 will feature top managers from major international companies driving the digital evolution of football, including Almaviva with Antonio Amati, Reply with Filippo Rizzante, Deloitte with Luigi Capitanio, AWS – Amazon Web Services with Servio Gianotti, the European Central Bank with Alessandro Giovannini, Adobe with Andrea Peron and Intesa Sanpaolo with Luca Felletti. Their participation confirms the growing interest of the technology, finance and innovation sectors in football as a global platform for the development of new value models, data governance, sustainability and advanced digital solutions.
International speakers and key guests:
The 2025 edition will welcome leading figures from across the football and sports business landscape, including Romy Gai (FIFA), Michele Uva (UEFA), Luciano Buonfiglio (CONI), Luigi De Siervo (CEO Lega Serie A), Giorgio Chiellini (Juventus / FIGC), Igli Tare (Direttore Sportivo AC Milan), Roberto Mancini, Alfonso Diaz Zaforas (Real Mallorca), Lina Souloukou (Nottingham Forest FC), Marcos Motta (Flamengo), Gil Rodas (FC Barcelona), Bernardo Azevedo (Liga Portugal), Jes Buster Madsen (Saudi Pro League), Claudio Fenucci (Bologna FC), Alessandro Ferrari (ACF Fiorentina), Federico Cherubini (Parma Calcio) Stefano Melis (Cagliari Calcio), Alexander Mühl(Borussia Dortmund), Laura Cordingley (Chelsea Foundation), Philipp Reschke (Eintracht Frankfurt), Ben Osu (Everton FC).
New formats and special features:
The Summit will confirm and expand its signature formats, including SFS Extratime, the start-up competition in collaboration with Almaviva dedicated to digital innovation in football, the SFS Awards night on 18 November at OGR Torino celebrating clubs, companies and professionals for innovation, social impact and performance, and Off The Pitch – Speaker Corner, a dynamic space for talks, presentations and editorial content featuring Giorgio Perinetti, Marco Bellinazzo and Vito Cozzoli. The programme will also include Working Groups and meetings of the Lega Serie A and Lega Serie B Committees, focused on CSR, marketing, digital and finance, with the aim of defining new guidelines for the sustainable development of the football industry.
A sustainable and responsible event:
The Social Football Summit is organised by an Italian innovative SME and holds a certified sustainability framework, making it a unique case within the global sports business landscape. The collaboration with Lega Serie A, which will convene its CSR Committee during the Summit, reinforces a shared commitment to promoting a responsible, inclusive and impact-driven vision of football development. The long-standing charity partnership with AIL – the Italian Association against Leukemia, Lymphoma and Myeloma – has also been confirmed, underscoring the Summit’s dedication to solidarity and social responsibility.
SFS25: Turin becomes the capital of football business:
For two days, the Allianz Stadium will become the beating heart of global football, hosting more than one hundred international speakers, training sessions, working groups and an exhibition area dedicated to startups, brands and institutions. SFS25 reaffirms its role as an international laboratory of ideas and projects, where technological innovation, sustainability and sporting culture converge to shape the future of football. You can view the complete program and any updates by clicking here!
