The Social Football Summit (SFS) announces its 2026 edition, scheduled for 10–11 November at the Allianz Stadium in Turin. The event confirms its position as one of Europe’s leading gatherings dedicated to the Football Industry and an increasingly central international hub within the global football landscape.

Over the years, SFS has established itself as a benchmark platform, attracting a growing number of clubs, institutions, and international organizations, and strengthening its role as a meeting point between sport, business, and innovation.

An increasing number of companies choose to attend the Summit to connect directly with the Football Industry ecosystem. In particular, many tech and innovation-driven organizations have supported the event’s growth for years, recognizing it as a key reference point for the global football sector.

Two days of discussion, networking, and education will bring together executives, institutions, clubs, companies, and professionals to analyze the major transformations shaping global football, including technological innovation, sustainability, new business models, and fan engagement.

For the eighth consecutive year, Lega Serie A will serve as Global Partner, reinforcing a strategic collaboration that has contributed significantly to the Summit’s growth and international positioning.

A continuously growing event

The 2025 edition, also held at the Allianz Stadium, recorded outstanding figures, confirming the Summit’s growth:

• Over 3,500 attendees
• 80 panels and 7 active stages
• More than 180 international speakers
• Over 3 million views across social media channels
• Participation from clubs, leagues, and companies worldwide

A wealth of content, relationships, and insights that has helped establish SFS as a key reference point for the entire Football Industry ecosystem.

Statements

“SFS confirms itself as an authoritative and internationally recognized platform for dialogue and development within the Football Industry, capable of bringing together stakeholders, institutions, and leading companies to foster structured discussion on the sector’s key transformations. Hosting the event at the Allianz Stadium in Turin further strengthens its positioning and prestige,” said Gianfilippo Valentini, CEO and Founder of SFS. “Within this framework, the established partnership with Lega Serie A, together with the involvement of major global players and the growing number of companies expressing interest in the event, consolidates the Summit’s role as an essential benchmark for the entire football industry ecosystem.”

“We are proud to stand alongside SFS as Global Partner for the eighth consecutive year,” said Luigi De Siervo, Chief Executive Officer of Lega Serie A. “Over the years, we have shared an extraordinary growth journey and are supporting the event in its evolution to identify and showcase the trends and transformations redefining the Football Industry. The next edition will once again represent a unique meeting point—a crossroads of ideas where the leading figures of Italian and international football will come together to envision the future of our sport. A future that combines emotion and innovation, with the aim of delivering an increasingly engaging experience to hundreds of millions of Serie A fans worldwide.”

SFS 26 Focus: innovation, sustainability, and business

The 2026 edition will focus on the main drivers of transformation in football:

• Technology, artificial intelligence, and the data economy
• Infrastructure and the stadiums of the future
• Sustainability and social responsibility
• New business models and governance
• Fan engagement and digital content
• Sports tourism
• Health and athlete wellbeing

Alongside panels and keynote sessions, thematic working groups will play a central role. These sessions will bring together experts, executives, and companies to develop concrete proposals on key topics such as:

• Artificial intelligence and technological innovation
• Sustainability and social responsibility
• Sports infrastructure and future stadiums

The SFS ecosystem at the heart of football business: innovation, awards, and global vision

The Social Football Summit continues to evolve into a multifaceted platform that extends beyond the main event through several complementary initiatives:

– SFS ExtraTime
An innovation program for football and the sports industry, promoted by Social Media Soccer and Theorema Srl SB, representing one of the Summit’s core pillars.

The program includes:

• Innovation Tour: a series of meetings across leading Italian universities promoting the sports innovation ecosystem
• Startup Competition: an international competition for the most innovative startups
• Gen Z Competition: aimed at Italian university students
• Innovation Day: the final event during SFS 26, featuring pitch competitions, thematic panels, and an exhibition area

– SFS Awards
The SFS Awards celebrate excellence in the Football Industry, recognizing clubs, companies, and professionals who have stood out during the year.

Main categories include:

• Innovation
• Sustainability
• Media
• Fan engagement
• Infrastructure

The ceremony will culminate in an exclusive Gala Dinner, one of the most prestigious moments of the entire Summit.

– SFS Snacks
SFS Snacks are traveling conferences lasting approximately two hours, organized in various cities around the world, designed to preview and explore the Summit’s key themes.

Planned stops for 2026 include:

• Rome (May)
• Florence – Coverciano (May)
• Bari (September)
• London (September)
• Milan (October)

Content developed during these events will help shape the SFS 26 program, fostering continuous dialogue between local communities, institutions, and industry stakeholders.

Turin at the center of football business

For two days, the Allianz Stadium will become the beating heart of global football, hosting international speakers, workshops, panels, and networking opportunities, with participation from the industry’s key players.