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The build-up to SFS 26 is officially underway. Following the conclusion of the promotional phase, the premier gathering for the global football industry is getting ready to reopen its doors at the Allianz Stadium in Turin on November 10–11, 2026. The event continues to grow as the ultimate hub for anyone aiming to understand, experience, and work within the sports and business ecosystems—from established executives and global brands to emerging professionals, students, and enthusiasts eager to explore what drives modern football behind the scenes.

The two-day Summit will deliver a fully immersive experience featuring high-level keynote sessions, panels with industry decision-makers, and key insights into emerging technologies, sustainability, and digital transformation. It stands as an unmatched opportunity to gain advanced knowledge from leading experts, expand your network, and engage directly with the ideas reshaping the global football industry.

With the discounted rate window now closed, ticket sales continue under the standard pricing tier for all three pass categories: Delegate, Corporate, and VIP. Every pass provides full access to both days of the summit, with variations tailored to specific networking tiers and dedicated services. On our website, you will find options structured to meet the needs of those seeking professional growth and industry insights, as well as companies looking to establish strategic partnerships.

To view the updated pricing structure, explore the features of each pass, and reserve your place at the Allianz Stadium, visit the official ticketing section today.

The build-up to SFS 26 is officially underway. Following the conclusion of the promotional phase, the premier gathering for the global football industry is getting ready to reopen its doors at the Allianz Stadium in Turin on November 10–11, 2026. The event continues to grow as the ultimate hub for anyone aiming to understand, experience, and work within the sports and business ecosystems—from established executives and global brands to emerging professionals, students, and enthusiasts eager to explore what drives modern

The Social Football Summit (SFS) announces its 2026 edition, scheduled for 10–11 November at the Allianz Stadium in Turin. The event confirms its position as one of Europe’s leading gatherings dedicated to the Football Industry and an increasingly central international hub within the global football landscape. Over the years, SFS has established itself as a benchmark platform, attracting a growing number of clubs, institutions, and international organizations, and strengthening its role as a meeting point between sport, business, and innovation. An increasing

Article written by Carlo Rombolà On Tuesday, November 18th, a debate on the geopolitics of football—a topic that is extremely interesting and multi-faceted—took place at the Global Stage of the Social Football Summit, held this year within the heart of the Juventus stadium. Moderated by Giulia Aloisio Rafaiani, the stage featured the voices of Francesca Petriccione (from Vada), Jakub Romaniuk, Valerio Mancini, and Carlo Rombolà. These professionals are interested in and work in the world of international relations and, naturally, football, albeit

“The football industry can evolve only through concrete collaboration between clubs, federations, leagues, institutions and companies — especially those leading innovation processes. The growth of the sector depends on the ability to combine skills, visions and resources to build a truly competitive and sustainable ecosystem. At Allianz Stadium in Turin, the centrality of cooperation emerged clearly, along with the vitality of a transforming ecosystem and the awareness that innovation and sustainability are no longer future perspectives, but operational priorities and shared

The eighth edition of SFS – Social Football Summit, the main event organized in Italy dedicated to the international football industry, has concluded. For the first time, the Summit took place in Turin, hosted at the Allianz Stadium, registering exceptional participation from industry professionals, clubs, sports institutions, companies, and media, with over 3,000 attendees, more than 50 panels, over 150 speakers, and 60 partner companies. The 2025 edition confirmed the Summit's role as a platform for innovation, networking, and training in

The last SFS25 meeting of the Global Stage opened a dialogue on data awareness with the help of Francesco di Biase Italy Chief Representative of PLATINIUM GROUP, Paolo Magri CEO of EICMA and Mattia Gamberoni Head of Italy and Spain at STRIPE. In the world of sports and entertainment events, truly knowing your audience means making smarter decisions, building better experiences, and generating value. The problem? Many clubs and organizations don't know their data. They don't “read” their fans and end up building

When you are not fully aware of the direction to take, it can be useful to be guided by the words of Juventus' new Director of Football Strategy, Giorgio Chiellini, who spoke during the sixth panel of the day at the Football Stage during an interview conducted by Giulia Mizzoni. Choosing goals: this is the first step. Without a specific goal, it is difficult to know how and where to move. They are needed to turn on the light, such as

The second panel of Day 2 Football Stage focused on the German identity, centered around the 50+1 rule, and featured Alexander Mühle, Director Marketing & Digitalisation at Borussia Dortmund, Bernd Fisa, Founder of Fisa Consultancy, and Philipp Reschke, Board Member of Eintracht Frankfurt Football AG. To understand the scale of the Bundesliga phenomenon, one only needs to look at the data: clubs like Bayern Munich surpass 300,000 registered members. Not only the German 'Panzer' (tank) boasts staggering numbers, but also Borussia

The SFS 25 Football Stage GoProject hosted the meeting “SFS 25 interview: A. Alciato interviews Romy Gai,” an interview conducted by Prime Video journalist Alessandro Alciato with Romy Gai, Chief Business Officer of FIFA, who began the meeting by talking about the FIFA Club World Cup and the agreement with DAZN, the sole broadcaster of the competition. The idea arose from the need to give the World Cup the visibility necessary to be recognized as an “elite” event. The aim

The Global Stage Social Media Soccer hosted the meeting “Football and Antitrust: The impact of recent EU Court of Justice cases on current issues.” The protagonists were Saverio Valentino (Member of the Board AGCM) and Salvatore Lamarca (Antitrust Lawyer and Author of the book “Sport and European Law”), moderated by Francesca Buttara (Founder DOWELL). We are facing a profound transition, a new era following the rulings of the European Court that place football within the market, a sector that must comply with principles