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The 2024 edition of SFS represented a significant crossroads for the football industry, bringing together innovation, networking, and highly relevant topics. The exhibition spaces, brought to life by over 30 companies, were the beating heart of the event, offering entrepreneurial solutions and business opportunities to clubs, institutions, and participants.

Among the exhibitors, GoldiSegnati stood out for its ability to transform iconic football moments into personalized and accessible products. Their offerings range from sportswear to home goods, such as posters and accessories, making them perfect for gifts. Their approach combines comfort with an eye-catching design, catering to a diverse audience.

QR Sport, on the other hand, presented a futuristic proposal to enhance the fan experience in stadiums. Their app provides a suite of services, from merchandising to food & beverage, streamlining interactions with available services. This solution aims to optimize time and sales, increasing audience satisfaction while improving facility efficiency.

Another standout presence was Fantacalcio with Hoplix, which drew attention with an original offering for football and gaming enthusiasts. The collaboration provided users with personalized products tied to the world of fantasy football, aiming to enrich the fan experience by blending competition, design, and football passion.

Bstadium.es also emerged as a noteworthy exhibitor, presenting solutions for new fan experiences by combining match tickets and tours with engaging programs focused on leisure, tourism, sports, and club gastronomy.

A special mention goes to CTN, a Finnish company combining high technology and wellness. Their patented solutions for cryotherapy and well-being are designed to optimize health and promote holistic wellness, offering professionals effective, easy-to-use, and cost-efficient options.

In this context, Legea, a historic leader in technical sportswear, confirmed its presence with high-quality products. Veo stood out for its innovative technology, offering devices for streaming training sessions and matches, making the sports world increasingly connected and accessible. EcoEvents, the official partner of Legambiente, played a crucial role in the event’s sustainability, achieving ISO 20121 certification, which ensures compliance with environmental, economic, and social standards.

Finally, long-standing collaborations with partners such as Almaviva (Innovation Partner), Infront (Platinum Partner), ItaliaOnline with the Virgilio Sport brand (Media Partner), and Regione Lazio, as the sponsoring body, highlighted the importance of a synergistic and established approach between companies and institutions.

SFS 2024 demonstrated how collaboration between startups, established businesses, innovators, and institutions is essential to tackle challenges and seize opportunities in the future of the football industry.

The 2024 edition of SFS represented a significant crossroads for the football industry, bringing together innovation, networking, and highly relevant topics. The exhibition spaces, brought to life by over 30 companies, were the beating heart of the event, offering entrepreneurial solutions and business opportunities to clubs, institutions, and participants. Among the exhibitors, GoldiSegnati stood out for its ability to transform iconic football moments into personalized and accessible products. Their offerings range from sportswear to home goods, such as posters and accessories, making them

The energy of innovation lit up the stage at SFS ExtraTime - Almaviva, the startup competition that highlighted the best entrepreneurial ideas in a setting of excellence and strategic vision. The 2024 edition, coordinated for the fifth time by Vincenzo Filetti, featured eight startups selected from numerous applications from Italy and abroad. Of these, six were Italian (four of which are based in Rome) and two were international (Czech Republic and France/UK). Here is the list of participants: Aced Sports, Aileven,

The seventh edition of the SFS hosted a wide range of women in top roles within the football industry. Journalists, communicators, athletes, and managers took the stage over the two-day event, held on November 19 and 20, at one of the most important showcases in the world. The More Women in Football panel – which we have already discussed – was a great success, thanks to internationally renowned figures. Budreya Faisal, President of Banaat F.C, Zoe Johnson, Managing Director of Brighton

The AIC kicked off the second day of SFS24. On stage were the president of the association, Umberto Calcagno, alongside Fabio Giuseppe Poli, the AIC’s Organizational Director, and collaborator Marco Piccinini.“We conducted a study on Serie A, the Premier League, and La Liga, analyzing the 2022-2023 and 2023-2024 seasons, which took place between the World Cup and continental competitions. Our findings show that the increasing number of matches has a significant clinical impact on players, driving up the cost of

A high-level, intense, and detailed discussion took place at the Football Stage of SFS in Rome between professors Ezio Adriani of the Agostino Gemelli University Polyclinic in Rome and Andrea Ferretti of the CONI Institute of Sports Medicine. Piergiorgio Luciani of the Institute of Sports Medicine and Science moderated the debate. The focus of the discussion was the physical health of football players and their protection. The discussion was based on a clear and shared concept: players are playing too much,

Founded two and a half years ago as a spin-off of KPMG, Football Benchmark is a consulting firm in the football sector. As a partner of SFS24, which will take place at the Stadio Olimpico on November 19 and 20, it is a major player in the football industry. Football Benchmark offers strategic and financial consulting services. Their clients all revolve around the world of football: from well-known clubs and leagues to investors, federations, and associations. Their website, available here, clearly

The technological development of recent years, and the increasingly prominent role of artificial intelligence, have gradually impacted the football industry as well. This will be one of the main topics at the Social Football Summit 2024, scheduled for November 19 and 20 at the Stadio Olimpico in Rome. The panel will feature Infront (a partner in past editions as well) and Reply, an Italian consulting firm specializing in digital services applications. Artificial intelligence (AI) is steadily gaining ground in the football landscape,