We are excited to announce that Lineaorosport officially joins the SFS world as an Official Outfit Partner!
This partnership marks an important step for SFS, combining innovation, quality and passion for soccer and sports. Thanks to Lineaorosport, our participants and ambassadors will have access to technical, high-performance outfits designed to make the most of every moment of sport.
Lineaorosport is Official Outfit Partner of the SFS 25!
We are excited to announce that Lineaorosport officially joins the SFS world as an Official Outfit Partner! This partnership marks an important step for SFS, combining innovation, quality and passion for soccer and sports. Thanks to Lineaorosport, our participants and ambassadors will have access to technical, high-performance outfits designed to make the most of every moment of sport.
SFS and Urban Vision Group renew their partnership: together for sustainable and impactful communication in football
SFS is pleased to announce the renewal of its partnership with Urban Vision Group, a media company that is transforming urban communication and a leading player in the Out of Home sector. The collaboration between SFS and Urban Vision Group is further strengthened following the success of previous editions, confirming a shared vision: to combine innovation, visibility, and social responsibility to tell the story of football in a new way — one that is more inclusive and mindful of its environmental impact. Through its integrated and culturally driven communication solutions, Urban
Infront renews partnership with SFS and presents “Off the Pitch”: the speaker corner of innovation and content
SFS is pleased to announce the renewal of its partnership with Infront, a leading global sports marketing, media and business solutions company. The renewal of the agreement confirms a shared vision and commitment toward innovation, business growth and the development of valuable content within the soccer ecosystem. The collaboration with Infront represents a key piece in the evolution strategy of SFS, which continues to strengthen itself as a reference platform for professionals, companies and institutions in the sector, in
SFS partners with FootballCo: a global football media ecosystem
SFS is proud to announce a media partnership with FootballCo, one of the world’s largest football media group and a global voice connecting fans, professionals, and brands across the football industry. With its ecosystem of leading platforms — Goal.com, Calciomercato.com, and the digital content format 1 vs 1 — FootballCo brings together diverse perspectives on football, from business insights to fan engagement. This partnership enhances the international dimension of the 8th edition of SFS, which will take place on November 18–19, 2025, at Allianz Stadium in Turin.
Federterziario Sport and SFS together for the future of sports
SFS proudly announces its new partnership with Federterziario Sport, the federation established in 2025 to represent and support businesses, professionals, associations and entities that operate in the world of sports activities. The partnership was created with the aim of strengthening the dialogue between the sports and business sectors, promoting synergies, networking and a culture of innovation and sustainability. With more than 90,000 businesses represented, 80 territorial structures and 10 trade federations, Federterziario Sport is a national reference point for the growth and
Social Football Summit presents SFS 25: press conference in Milan on Monday, October 27th
The SFS officially kicks off the new edition with the SFS 25 Presentation Press Conference, scheduled for Monday, October 27, 2025 at 12 noon at the Lega Serie A headquarters, Via Ippolito Rossellini, 4 - Milan in the Assembly Hall. An appointment reserved for media and industry professionals to preview the news, themes and protagonists of the 2025 edition of the SFS, the reference event in Italy for innovation, sustainability and business in the world of soccer. The meeting will open withan
SFS and CDVM join forces to connect sports and marketing leaders
SFS is pleased to announce a new collaboration with CDVM – Club Dirigenti Vendite e Marketing, a long-standing association dedicated to professionals in sales and marketing. The agreement aims to strengthen the dialogue between the world of sports business and strategic marketing, fostering the exchange of experiences, expertise, and networking opportunities in the lead-up to SFS 25, scheduled for November 18–19, 2025, at the Allianz Stadium in Turin. Thanks to this partnership, CDVM members will benefit from special discounts for participation in the event and will actively contribute through the
Linea Oro Sport takes the turf with SFS for a sustainable revolution
The SFS transcends the concept of a convention, establishing itself as a true catalyst for the creation of a more sustainable and cutting-edge football ecosystem, as outlined in its programmatic manifesto. To stimulate the evolution of the sector, a joint commitment is essential: from the integration of ethical and responsible practices to the strategic use of technology, up to the enhancement of an impact that does not end at the final whistle. It is with great satisfaction that we announce the
ExtraTime Innovation Tour: Rome City Institute hosts second leg
Yesterday morning, the second leg of the ExtraTime Innovation Tour of the SFS. Founded in 2018, the Rome City Institute in just a few years has become one of the most prestigious institutions of higher sports education in the world. Inspired by the U.S. model, it offers its international students the opportunity to attend different university courses by combining them with top-level sports practices. Stefano Radio, president of College Life Italia, did the honors by speaking about the importance
Milan’s new stadium: Revenue potential, investment requirements, and the case for sharing
This article will answer the following three key questions: how much additional revenue could the new stadium generate, what level of investment will it require, and does it truly make sense for the two clubs to continue sharing a home? On 30 September 2025, the Milan City Council approved the sale of San Siro and its surrounding land to AC Milan and FC Internazionale, clearing the way for the stadium’s demolition and the construction of a new, shared home for the