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The Rome Chamber of Commerce launches a strategic initiative to support the area’s economy. With the support of the Special Company Development and Territory, and in collaboration with the Lazio Region (through Lazio Innova), the expression of interest is open for participation in the upcoming SFS25. The goal is to select and promote three regional excellences in the Football Industry.

The Call: 3 Full Board Seats for Lazio Startups and MPMIs
As part of the Convention for Joint Participation in Trade Fair Initiatives, the Camera di Commercio of Rome undertakes to select and fully fund the participation of 3 Startups and Micro, Small and Medium Enterprises (MPMIs) from Lazio.

The goal is to support the regional economic fabric by offering these entities the opportunity to promote their innovative products and services to Italian and international stakeholderspresent in Turin.

The SFS is the first and only international B2B event in Italy dedicated to the soccer industry, a privileged place for discussion on the key topics: Innovation, Sustainability, Communication, Infrastructure and Fan Engagement.

The selection is aimed at startups and MPMIs in Lazio that present cutting-edge solutions in the Football Industry in one of the following areas:

– Innovation & Technology

– OTT & Broadcast

– Responsibility, Security & Sustainability

– Training on the Job

– Metaverse, NFT and innovative digital assets applied to sports

– Virtual, augmented and mixed reality

– Artificial intelligence and audiovisual for sports

– Ticketing and facial recognition

– Wellness & Sport and Sport & Tourism

Participation in SFS25 is a strategic opportunity to connect with more than 150 international speakers, participate in the “SFS-Extratime” startup competition and attend the award ceremony of the “SFS Awards”.

The promoting entities will also give wide dissemination on their respective institutional channels to the selected companies, maximizing the visibility of Lazio’s innovation on the global stage.

To find out all the selection criteria, admission requirements, and how to participate in the expression of interest, all interested parties are invited to consult the official page of the Camera di Commercio of Rome dedicated to the initiative.

The Rome Chamber of Commerce launches a strategic initiative to support the area's economy. With the support of the Special Company Development and Territory, and in collaboration with the Lazio Region (through Lazio Innova), the expression of interest is open for participation in the upcoming SFS25. The goal is to select and promote three regional excellences in the Football Industry. The Call: 3 Full Board Seats for Lazio Startups and MPMIsAs part of the Convention for Joint Participation in Trade Fair

SFS is proud to announce a media partnership with News Tank Football for the upcoming 8th edition, taking place on November 18–19, 2025 at Allianz Stadium in Turin. As the international media outlet of choice for football and sports industry executives and stakeholders, News Tank Football brings a global perspective to the event, strengthening SFS's positioning as the only international B2B soccer industry event in Italy. The collaboration will ensure broad coverage in major international markets, strengthening SFS's mission to promote dialogue,

In partnership with Almaviva - final stage on Nov. 18, 2025, Allianz Stadium, Turin, Italy Social Football Summit officially launches SFS EXTRATIME 2025, the startup competition dedicated to innovation in the soccer and sports industry, created in partnership with Almaviva, an Italian leader in digital transformation. The challenge, now in its new edition, will be held as part of the8th edition of SFS - Social Football Summit, scheduled for Nov. 18 and 19, 2025 at the Allianz Stadium in Turin, offering startups

This morning, in the beautiful setting of the Olympic Stadium, the event dedicated to sports medicine organized by Sports Doctor Network was held, with SFS active in the role of partner. The panel sessions, which also extended throughout the day, revolved around the theme of innovation and dissemination of best practices in protecting the health of athletes, in order to enhance scientific expertise and direct testimony from Europe's leading soccer clubs. Indeed, the range of speakers who took turns on the

Italiacamp EMEA and SFS co-organize an exclusive international event on the role of soccer as an engine for investment, development and leadership in the MENA region Social Football Summit (SFS) and Italiacamp EMEA, in collaboration with the International Sports & Entertainment Zone (ISEZA), announce the next edition of SFS Snack in Dubai: "Football as a Catalyst for Investment, Development and Leadership in the MENA Region," scheduled for September 29, 2025 at ISEZA, Ground Floor - Building 4, One Central,

SFS strengthens its commitment to sports medicine by launching a prestigious partnership with Sports Doctors Network, an international network of excellence in the field. This collaboration marks a decisive step in SFS's desire to actively contribute to innovation and the dissemination of best practices in athlete health protection, enhancing scientific expertise and direct testimony from Europe's leading football clubs. The alliance with Sport Doctors Network comes to fruition with theInternational Summit on Sports and Medicine, the first event in Italy

Article written by Football Benchmark European club football has enjoyed strong revenue growth over the past decades, driven by expanding competitions, internationalisation, and commercial innovation. Yet recent years have tested this trajectory. The COVID-19 pandemic disrupted operations, while ongoing shifts in the media landscape continue to put pressure on historically reliable income streams. In parallel, regulatory frameworks have increasingly prioritised financial sustainability, reshaping the operating environment for clubs across the continent. Despite rising revenues, there remains a widespread perception that football

Article written by Football Benchmark UEFA Club Competitions (UCC) are widely regarded as the pinnacle of club football. For most clubs, however, participation on this stage is anything but guaranteed and often celebrated as a landmark achievement. Automatic access to the UEFA Champions League (UCL) league phase is restricted to the top ten leagues by UEFA’s country coefficient. However, the remaining 45 nations, home to nearly 200 million people, are a fundamental component of European club football, providing diversity, depth,

Article by Yossi Segal & Márton Ferencz | Football Benchmark Over the past decade, Atlético de Madrid has redefined its position in European football. On the pitch, the team has become a regular fixture in the UEFA Champions League and has consistently challenged Spain’s two giants for domestic honours. Under Diego Simeone's stewardship, Atlético has reached two Champions League finals, won La Liga in 2014 and 2021, and lifted the UEFA Europa League and Super Cup, cementing its reputation on the