The Social Football Summit (SFS) is proud to announce a new partnership with TikTok, the world’s leading platform for creative storytelling and authentic sports experiences.
Through this collaboration, the 8th edition of the Social Football Summit — taking place on November 18–19, 2025 at Allianz Stadium in Turin — will highlight the power of digital innovation and community engagement in shaping the future of football. TikTok has become a unique space where football meets culture, music, and entertainment, giving voice to a new generation of fans and creators.
SFS announces partnership with TikTok Italy: innovation and community at the heart of SFS 25
The Social Football Summit (SFS) is proud to announce a new partnership with TikTok, the world’s leading platform for creative storytelling and authentic sports experiences. Through this collaboration, the 8th edition of the Social Football Summit — taking place on November 18–19, 2025 at Allianz Stadium in Turin — will highlight the power of digital innovation and community engagement in shaping the future of football. TikTok has become a unique space where football meets culture, music, and entertainment, giving voice to a new generation of fans and creators.
SFS24, Serie A, and TikTok: Redefining the Language of Football
Football is no longer just played on the pitch but also told through the viral trends dominating social networks. TikTok has become the ideal platform to rewrite the language of Italian football, and Serie A is riding this trend with innovative and engaging content. For this reason, SFS24 hosted the self-moderated panel "Serie A on TikTok: Redefining the Language of Italian Football", featuring two creators — Lisa Offside and Sinnaggagghiri — along with Pierdamiano Tomagra, Head of Digital at