SFS is pleased to announce the renewal of its partnership with Urban Vision Group, a media company that is transforming urban communication and a leading player in the Out of Home sector.
The collaboration between SFS and Urban Vision Group is further strengthened following the success of previous editions, confirming a shared vision: to combine innovation, visibility, and social responsibility to tell the story of football in a new way — one that is more inclusive and mindful of its environmental impact.
Through its integrated and culturally driven communication solutions, Urban Vision will continue to support the Summit with campaigns that enhance the spaces, content, and key players of the football and sports innovation ecosystem.
The renewal of this partnership underscores a shared commitment to building an environment where sport, media, and sustainability come together to generate value. A heartfelt thank you to Urban Vision Group for the renewed trust and for once again standing by our side on the road to SFS 25. Together, we continue to look toward the future of the football business with creativity, technology, and awareness.
SFS and Urban Vision Group renew their partnership: together for sustainable and impactful communication in football
SFS is pleased to announce the renewal of its partnership with Urban Vision Group, a media company that is transforming urban communication and a leading player in the Out of Home sector. The collaboration between SFS and Urban Vision Group is further strengthened following the success of previous editions, confirming a shared vision: to combine innovation, visibility, and social responsibility to tell the story of football in a new way — one that is more inclusive and mindful of its environmental impact. Through its integrated and culturally driven communication solutions, Urban
Infront renews partnership with SFS and presents “Off the Pitch”: the speaker corner of innovation and content
SFS is pleased to announce the renewal of its partnership with Infront, a leading global sports marketing, media and business solutions company. The renewal of the agreement confirms a shared vision and commitment toward innovation, business growth and the development of valuable content within the soccer ecosystem. The collaboration with Infront represents a key piece in the evolution strategy of SFS, which continues to strengthen itself as a reference platform for professionals, companies and institutions in the sector, in
SFS partners with FootballCo: a global football media ecosystem
SFS is proud to announce a media partnership with FootballCo, one of the world’s largest football media group and a global voice connecting fans, professionals, and brands across the football industry. With its ecosystem of leading platforms — Goal.com, Calciomercato.com, and the digital content format 1 vs 1 — FootballCo brings together diverse perspectives on football, from business insights to fan engagement. This partnership enhances the international dimension of the 8th edition of SFS, which will take place on November 18–19, 2025, at Allianz Stadium in Turin.
Federterziario Sport and SFS together for the future of sports
SFS proudly announces its new partnership with Federterziario Sport, the federation established in 2025 to represent and support businesses, professionals, associations and entities that operate in the world of sports activities. The partnership was created with the aim of strengthening the dialogue between the sports and business sectors, promoting synergies, networking and a culture of innovation and sustainability. With more than 90,000 businesses represented, 80 territorial structures and 10 trade federations, Federterziario Sport is a national reference point for the growth and
Social Football Summit presents SFS 25: press conference in Milan on Monday, October 27th
The SFS officially kicks off the new edition with the SFS 25 Presentation Press Conference, scheduled for Monday, October 27, 2025 at 12 noon at the Lega Serie A headquarters, Via Ippolito Rossellini, 4 - Milan in the Assembly Hall. An appointment reserved for media and industry professionals to preview the news, themes and protagonists of the 2025 edition of the SFS, the reference event in Italy for innovation, sustainability and business in the world of soccer. The meeting will open withan
SFS and CDVM join forces to connect sports and marketing leaders
SFS is pleased to announce a new collaboration with CDVM – Club Dirigenti Vendite e Marketing, a long-standing association dedicated to professionals in sales and marketing. The agreement aims to strengthen the dialogue between the world of sports business and strategic marketing, fostering the exchange of experiences, expertise, and networking opportunities in the lead-up to SFS 25, scheduled for November 18–19, 2025, at the Allianz Stadium in Turin. Thanks to this partnership, CDVM members will benefit from special discounts for participation in the event and will actively contribute through the
Educational Excellence Meets Football Business: LEAP Academy at SFS 25 with the Master in Sports Law and Management
LEAP Academy will be a key player at the SFS 25, the benchmark event for Italian football business, which will take place at the Allianz Stadium in Turin on November 18th and 19th. The Academy will be featured at the event with a high-profile session: a conference titled "Working in the Sport Business," an integral part of its Master in Law, Justice, and Sports Management. This educational program was specifically designed by prominent figures in the football industry with a crucial
Linea Oro Sport takes the turf with SFS for a sustainable revolution
The SFS transcends the concept of a convention, establishing itself as a true catalyst for the creation of a more sustainable and cutting-edge football ecosystem, as outlined in its programmatic manifesto. To stimulate the evolution of the sector, a joint commitment is essential: from the integration of ethical and responsible practices to the strategic use of technology, up to the enhancement of an impact that does not end at the final whistle. It is with great satisfaction that we announce the
Boycotts and Sporting Sanctions: The Rules of International Sports Law
Article written by Carlo Rombolà “If a match cannot take place or cannot be played in full for reasons other than force majeure, but due to the behaviour of a team or behaviour for which an association or a club is liable, the association or the club will be sanctioned with a minimum fine of CHF 10,000. The match will either be forfeited or replayed. Additional disciplinary measures may be imposed.” — FIFA Disciplinary Code, Art. 16 — Unplayed Matches and Abandonment The
SFS EXTRATIME returns: the innovation tour heads to Turin, Rome, and Caserta on the road to SFS 25
SFS EXTRATIME, the Startup Competition of SFS 25, is back in collaboration with Almaviva, with a new Innovation Tour across three Italian cities – Turin, Rome, and Caserta – to discover the most groundbreaking projects capable of revolutionizing the future of the Football Industry and the wider sports business. The Innovation Tour offers a unique opportunity for startups, students, innovators, and young entrepreneurs to explore the world of SFS EXTRATIME and learn how to submit their ideas. Here’s the full schedule: - Turin – October 9, 2025, 2:00 PMUniversity of Turin, Luigi Einaudi