We are pleased to announce the participation of Lili Cantero at SFS, where she will perform live at Rome’s Olympic Stadium on November 19 and 20. The Paraguayan artist weaves stories onto unconventional canvases, aiming to use her brush to capture the essence of the world’s most beautiful sport.
Cantero has collaborated with renowned brands and has created artwork for international football icons such as Lionel Messi, Gianni Infantino, Maradona, Pelé, and many more. She has also participated in major media, social, and economic events, including the recent FIFA World Cup in Qatar.
An intriguing and unconventional guest, Cantero offers participants the chance to explore the affinities between two worlds—art and football—that are less different than they might seem.
LILI CANTERO TO PERFORM LIVE AT SFS24
We are pleased to announce the participation of Lili Cantero at SFS, where she will perform live at Rome's Olympic Stadium on November 19 and 20. The Paraguayan artist weaves stories onto unconventional canvases, aiming to use her brush to capture the essence of the world's most beautiful sport. Cantero has collaborated with renowned brands and has created artwork for international football icons such as Lionel Messi, Gianni Infantino, Maradona, Pelé, and many more. She has also participated in major media,
LEGEA: Innovation and Tradition in Italian Sportswear
Founded in the 1970s in Pompeii by the Acanfora family, LEGEA is now one of Italy's leading companies in sports and technical apparel. The company's name is an acronym for the founding family members: Luigi, Emilia, Giovanni, Elena, and Antonio. From a family-run textile workshop, LEGEA evolved into a limited liability company and eventually became a key player in sports sponsorship. LEGEA has experienced numerous iconic moments, the most notable being its participation as the only Italian brand in the 2010 FIFA
READY FOR THE SFS24 PITCH COMPETITION
On November 19, at the Olympic Stadium, the Social Football Summit will host the final stage of the startup competition Extra Time 2024 - Almaviva. Since 2018, this challenge has become an essential reference point for startups operating in the football industry, and Almaviva, already a partner of the 2022 edition, has once again chosen to support the SFS challenge. Gianfillippo Valentini, CEO and Founder of SFS, commented on this annual event: "Extra Time represents an extraordinary opportunity for all startups
Sports and Event Organization: The Experience of Mosaico Studio and Go Project
Towards a New Era of Communication and Entertainment In recent years, event organization has become an increasingly dominant aspect of communication strategies for brands, companies, and institutions. Consequently, the relationship between events and sports has also undergone a significant transformation over time.Sports events are gradually shedding their exclusively athletic-competitive character and becoming genuine communication tools, capable of conveying the image and values of a variety of organizations. This evolution marks a new chapter in the interaction between sports and entertainment, embracing infotainment
Sky Sport is a Partner of SFS24!
We are thrilled to announce Sky Sport as the official Partner of SFS24! This collaboration brings together SFS, the leading event for football innovation, and Sky Sport, the top sports news provider in Italy. Thanks to this partnership, the content, interviews, and highlights from SFS24 will gain even greater visibility, reaching a wide audience of football fans and industry professionals. Sky Sport will provide coverage of the event, bringing the best of the Summit directly to viewers' homes and allowing them to discover the innovations, challenges,
Infront Becomes a Platinum Partner of SFS24
We are thrilled to announce that Infront will be a Platinum Partner of SFS! This collaboration marks an important synergy between SFS and one of the world's leaders in sports marketing and event management. Infront shares our vision of innovation and development in the world of football and will support us in creating an even more memorable edition, bringing essential expertise and strategic vision to the table. Thanks to this partnership, SFS24 participants will be able to explore new perspectives and cutting-edge
“Veo: soccer from a different, more tech-driven perspective.”
Born in the fall of 2015 after a father's disappointment at not seeing his son score, Veo will be a key partner at the seventh edition of the Social Football Summit, scheduled for November 19 and 20 at the Stadio Olimpico in Rome. On this occasion, Riccardo Mele, the market manager of Veo's Italian branch, shared with us the story of one of the most intriguing companies in the sports tech industry. Based in Denmark, with Copenhagen serving as both
Sustainability in the Premier League
Football cannot be considered solely for its technical, tactical, and entertainment value. The most beautiful game in the world, in fact, is inevitably also concerned with considerations related to sustainability (ESG). This does not only refer to the economic aspect but also includes environmental governance, social inclusion matrices, and infrastructure-related issues. And it is precisely at the Stadio Olimpico in Rome, during the SFS24 event, that sustainability will be the protagonist of an interesting panel featuring Chris Goodwin and Tom Harris,
Venue vision: the future o sports facilities
Sports facilities are gradually evolving from their traditional role as mere venues for matches to embrace a comprehensive, multifunctional approach. This, along with much more, will be discussed at the upcoming Social Football Summit, scheduled for November 19-20 at Rome's Olympic Stadium. Among the featured speakers on one of the main stages will be Paolo Monguzzi and Jordi Penas—Stadium & Consumer Business Directors for Juventus and Barcelona, respectively—Populous' Global Director, Declan Sharkey, and representatives from VivaTicket. This topic invites multiple perspectives,
The Role of Artificial Intelligence in football
The technological development of recent years, and the increasingly prominent role of artificial intelligence, have gradually impacted the football industry as well. This will be one of the main topics at the Social Football Summit 2024, scheduled for November 19 and 20 at the Stadio Olimpico in Rome. The panel will feature Infront (a partner in past editions as well) and Reply, an Italian consulting firm specializing in digital services applications. Artificial intelligence (AI) is steadily gaining ground in the football landscape,