In the prestigious setting of the European Parliament, a symbolic venue for decisions that shape the future of Europe, on 26 March from 16.30 to 18.30 the SFS Snack Brussels, entitled “Football and Europe: rules, rights and priority”,presents itself as a key event for debating the governance of European football.
At a time of profound regulatory transformations and global challenges, this event offers a unique opportunity to bring together institutions, experts, and key industry players to outline effective strategies for the sustainable and inclusive development of football. In light of recent regulatory developments, the event will provide a platform for dialogue between institutional representatives, legal experts, and industry leaders to analyze the evolution of the European football landscape and its most pressing challenges.
It will explore the impact of major legal disputes that have shaped the football world, highlighting their implications for governance and the competitive structure of the sector. Crucial topics such as financial fair play, broadcasting rights, and the regulatory framework governing the economic stability of European football will also be addressed.
A specific focus will be dedicated to priority areas for the sector’s future, including infrastructure development, the fight against discrimination, and environmental sustainability in football events—reflecting growing commitment to social responsibility. Hosted by Member of the European Parliament, Dr. Nicola Zingaretti, the event will bring together high- level institutional representatives and key industry stakeholders to explore concrete solutions aimed at making European football more transparent, fair, and future-oriented.
SFS SNACK BRUSSELS – Football and Europe: rules, rights and priority
In the prestigious setting of the European Parliament, a symbolic venue for decisions that shape the future of Europe, on 26 March from 16.30 to 18.30 the SFS Snack Brussels, entitled "Football and Europe: rules, rights and priority",presents itself as a key event for debating the governance of European football. At a time of profound regulatory transformations and global challenges, this event offers a unique opportunity to bring together institutions, experts, and key industry players to outline effective strategies for
Game changers: a snapshot of the top 100 most valuable players
Following the conclusion of the winter transfer window, the latest update of the Football Benchmark Player Valuation Tool has reassessed the market value of over 10,000 players worldwide. This powerful tool, designed for clubs, agents and football governing bodies, provides an objective, data-driven valuation based on key factors such as performance metrics, contract details, age, and broader market trends. It is important to note that a player's market valuation reflects the estimated worth of their current contracts rather than a
EA FC FUTURES joins Bundesliga Common Ground in creating more opportunities to play around the world
This article is available in its original and unabridged version on the official Bundesliga website. The Bundesliga and EA SPORTS have joined forces as part of EA SPORTS FC FUTURES initiative, making the most of the established Bundesliga Common Ground pitches to provide further benefit to local communities around the world. This partnership project aims to promote the revamp and continued utilisation of 4 community pitches located around the world. Starting with the sites in Brazil, Nigeria, Indonesia and Germany, each pitch
Football from a global perspective: strategies, challenges and opportunities of the new digital era
Football is undergoing an unprecedented transformation, extending into new markets and reaching fans around the world. In the SFS panel'Globalization of football: how football is expanding into new markets,' industry experts discussed the strategies, challenges and opportunities that are driving the globalization of the game. Speaking on stage, moderated by Didem Dilmen , Director Of Communications Comparisonator, were Carolina Tha, Country Manager ITA, ES, PT and CH SambaDigital, Lucas Bugter, Director of Business Development 433 and Nicole Pike,
Ref House, Refereeing 4.0: From SFS22 to the New Rules of the Game
Giuseppe Totaro and Rasoul Abdulzahra are two referees ready to revolutionize one of the most controversial categories, often at the center of debates and headlines in major media. We at SFS know them well: they were awarded during the 2022 startup competition when their creativity and innovative vision already stood out. Today, the spotlight is on them again, thanks to Ref House, an ambitious project now close to its big launch. We reached out to Giuseppe, who gave us an
“Football. But French”: The Ligue 1 Rebranding and the Challenge of Sporting Identity
French football has decided to change its look. With the launch of the "Football. But French." campaign, Ligue 1 has embarked on an ambitious rebranding operation aimed at redefining its positioning in the international football landscape. This is not just a new visual identity—it is a cultural statement. French football seeks to be distinctive, elegant, and authentic, without following the narratives set by other top European leagues. The New Visual Language of Ligue 1 One of the most striking changes is the
Breaking down the record-high expenditure in the winter transfer window
After a summer window that saw a 10% drop in spending, the winter window increased by 8% compared to last season, reaching EUR 1.46 billion. As a result, the total transfer expenditure (summer + winter windows) across top-division UEFA leagues and the English Championship shows a 4% overall drop compared to last season reaching EUR 7.87 bn in 2024/25. This represents a slight decline in expenditure for the first time since the pandemic. With the transfer window now closed for
Oxford United Delivered a Masterclass in Rebranding Its Visual Identity
The London-based agency LoveGunn collaborated with the club to design a new visual identity, aiming to merge its historical and cultural heritage with future commercial aspirations. The world's most prestigious university and a dynamic new partnership with the LoveGunn studio—Oxford United, a club competing in the Championship, has launched a rebranding initiative to expand its commercial strategy and reach a new audience. The Club's visual identity The visual project presented by LoveGunn draws inspiration from the city's historic architecture, referencing the spires of
The stadium of the future: business, technology, and relationships in an evolving ecosystem
The modern stadium is no longer just a simple arena dedicated to sports but a continuously evolving ecosystem capable of integrating business, entertainment, and relationships. This was the central theme of the panel at SFS organized by Infront, featuring experts such as Javier Doña (Senior Stadia and Sports Management Advisor – Grandstand JD), Rolando Favella (Udinese), Alessandro Giacomini (Infront), and Stefano Deantoni (Infront), key figures in the management and innovation of sports facilities. The discussion highlighted how stadiums have become true
SFS24, The value of female leadership football
The last panel of the second day of SFS, in collaboration with Fortune Italia, shed light on female leadership in sports, exploring experiences and strategies that have contributed to transforming the sector. In recent years, the role of women in football has become increasingly significant, with tangible progress yet still many challenges to overcome. The panel featured prominent figures from the Italian sports scene: Silvia Salis, Vice President of CONI, Milena Bertolini, former head coach of the Italian women's national team,