SFS is pleased to announce the renewal of its partnership with Urban Vision Group, a media company that is transforming urban communication and a leading player in the Out of Home sector.
The collaboration between SFS and Urban Vision Group is further strengthened following the success of previous editions, confirming a shared vision: to combine innovation, visibility, and social responsibility to tell the story of football in a new way — one that is more inclusive and mindful of its environmental impact.
Through its integrated and culturally driven communication solutions, Urban Vision will continue to support the Summit with campaigns that enhance the spaces, content, and key players of the football and sports innovation ecosystem.
The renewal of this partnership underscores a shared commitment to building an environment where sport, media, and sustainability come together to generate value. A heartfelt thank you to Urban Vision Group for the renewed trust and for once again standing by our side on the road to SFS 25. Together, we continue to look toward the future of the football business with creativity, technology, and awareness.
SFS and Urban Vision Group renew their partnership: together for sustainable and impactful communication in football
SFS is pleased to announce the renewal of its partnership with Urban Vision Group, a media company that is transforming urban communication and a leading player in the Out of Home sector. The collaboration between SFS and Urban Vision Group is further strengthened following the success of previous editions, confirming a shared vision: to combine innovation, visibility, and social responsibility to tell the story of football in a new way — one that is more inclusive and mindful of its environmental impact. Through its integrated and culturally driven communication solutions, Urban
Infront renews partnership with SFS and presents “Off the Pitch”: the speaker corner of innovation and content
SFS is pleased to announce the renewal of its partnership with Infront, a leading global sports marketing, media and business solutions company. The renewal of the agreement confirms a shared vision and commitment toward innovation, business growth and the development of valuable content within the soccer ecosystem. The collaboration with Infront represents a key piece in the evolution strategy of SFS, which continues to strengthen itself as a reference platform for professionals, companies and institutions in the sector, in
SFS – Social Football Summit brings the football industry to the Allianz Stadium in Turin
Among the top speakers: Romy Gai (FIFA), Michele Uva (UEFA), Luigi De Siervo (Lega Serie A), Jes Buster Madsen (Saudi Pro League), Luciano Buonfiglio (CONI), Claudio Fenucci (Bologna), Giorgio Chiellini (Juventus), Roberto Mancini, Alexander Mühl (Borussia Dortmund), Rocio Torres (Atletico Madrid), Emily Defroand (West Ham) Today, in Milan, at the Assembly Hall of Lega Calcio Serie A, the press conference to present the eighth edition of SFS – Social Football Summit, the only Italian event of international relevance dedicated to the
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SFS is proud to announce a media partnership with FootballCo, one of the world’s largest football media group and a global voice connecting fans, professionals, and brands across the football industry. With its ecosystem of leading platforms — Goal.com, Calciomercato.com, and the digital content format 1 vs 1 — FootballCo brings together diverse perspectives on football, from business insights to fan engagement. This partnership enhances the international dimension of the 8th edition of SFS, which will take place on November 18–19, 2025, at Allianz Stadium in Turin.
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SFS proudly announces its new partnership with Federterziario Sport, the federation established in 2025 to represent and support businesses, professionals, associations and entities that operate in the world of sports activities. The partnership was created with the aim of strengthening the dialogue between the sports and business sectors, promoting synergies, networking and a culture of innovation and sustainability. With more than 90,000 businesses represented, 80 territorial structures and 10 trade federations, Federterziario Sport is a national reference point for the growth and
The Evolution of People Access: ALFI and the Revolution of Controls, from Ski Passes to Football
ALFI is defining the next frontier of access control. In an exclusive dialogue, Paolo Serra reveals how the integration of NFC (Near Field Communication), security, and the complete dematerialization of entry tickets is eliminating waiting times. This is a crucial step to elevate safety standards and profoundly transform the Fan Experience within sports facilities. SFS continues its exploration of entrepreneurial realities that are redefining the horizon of modern sport, and this time the spotlight is on ALFI. This company is a
BlueCo’s Strasbourg project: Investing to build a competitive force in a fragile Ligue 1
Article written by Football Bnehcmark RC Strasbourg is emerging as one of Ligue 1’s most ambitious projects under new ownership. BlueCo’s takeover in June 2023 marked a decisive turning point, placing the club within a multi-club ownership structure aimed at driving growth through targeted investment, talent integration, and shared expertise. This transformation comes against a backdrop of fragility across French football. Ligue 1 continues to face structural financial challenges, with the value of broadcasting rights plateauing and questions lingering over the league’s
Social Football Summit presents SFS 25: press conference in Milan on Monday, October 27th
The SFS officially kicks off the new edition with the SFS 25 Presentation Press Conference, scheduled for Monday, October 27, 2025 at 12 noon at the Lega Serie A headquarters, Via Ippolito Rossellini, 4 - Milan in the Assembly Hall. An appointment reserved for media and industry professionals to preview the news, themes and protagonists of the 2025 edition of the SFS, the reference event in Italy for innovation, sustainability and business in the world of soccer. The meeting will open withan
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SFS is pleased to announce a new collaboration with CDVM – Club Dirigenti Vendite e Marketing, a long-standing association dedicated to professionals in sales and marketing. The agreement aims to strengthen the dialogue between the world of sports business and strategic marketing, fostering the exchange of experiences, expertise, and networking opportunities in the lead-up to SFS 25, scheduled for November 18–19, 2025, at the Allianz Stadium in Turin. Thanks to this partnership, CDVM members will benefit from special discounts for participation in the event and will actively contribute through the
Educational Excellence Meets Football Business: LEAP Academy at SFS 25 with the Master in Sports Law and Management
LEAP Academy will be a key player at the SFS 25, the benchmark event for Italian football business, which will take place at the Allianz Stadium in Turin on November 18th and 19th. The Academy will be featured at the event with a high-profile session: a conference titled "Working in the Sport Business," an integral part of its Master in Law, Justice, and Sports Management. This educational program was specifically designed by prominent figures in the football industry with a crucial