SSFS is pleased to welcome for the first time PostoRiservato.it, one of the most innovative technological platforms in the Italian ticketing landscape. With its proven experience in professional football, the company comes to SFS with the clear goal of expanding its network, seeking new market opportunities and strategic partnerships.

Beyond the Ticket: Posto Riservato’s “Belive 6.1” Ecosystem

PostoRiservato.it is not just a ticketing system; it is a 360-degree technological platform offering a service built around the organizer’s needs. The automated ticketing version “Belive 6.1,” the culmination of intensive development work, is based on three pillars: reliability, robustness, and simplicity. The system guarantees flawless operation, 24 hours a day, 7 days a week, all year round.

In response to regulatory complexities related to secondary ticketing, PostoRiservato.it has invested heavily in simplifying the User Experience (UX). The often cumbersome registration procedure has been streamlined, allowing users to register even via their Google account with a single click.

But the added value lies in the integration of services:

1. Ticketing and more. Besides ticket purchases, the system manages the issuance of dedicated passes (such as for SFS exhibitors) and access control in divided areas, allowing visitors to enter only specific zones.
2. Complete Management. From the sale of merchandise combined with the ticket to parking management, PostoRiservato.it offers a single solution for organizing complex events.
3. CRM Integration: All collected data, considered “the new oil,” can be easily transferred to the organizer’s CRM, providing a complete and centralized view of users.

One element that distinguishes PostoRiservato.it is its primacy in commercial innovation: the company is currently the only ticketing operator in Italy to have homologated dynamic pricing. This automatic mechanism adjusts the ticket cost in real-time based on sales performance, optimizing revenue for the organizer.

The Battle Against Secondary Ticketing: Technology and Security

Born in 2014, in a context regulated by the 2001 legislation, PostoRiservato.it is now one of the seven players operating in Italian professional football, boasting a collaboration with 70 teams. Despite its specialization, it also operates successfully in the concert, trade fair, and theme park sectors. The company, with operational headquarters in Salerno, primarily operates in Central-South Italy, but its reliability is such that other agencies in Central-North often rely on its systems.

In an era where cyberattacks have increased exponentially, investing in cybersecurity is not optional. PostoRiservato.it rigorously protects customer data, countering attacks aimed at stealing information for resale or taking tickets to introduce them into the secondary market. Secondary ticketing is a plague that defrauds the related industries, the State, and the artists. While the “Battelli Law,” created to curb the phenomenon, has proven insufficient against bots and new threats, PostoRiservato.it continues to fight on the technological front, hoping for a more decisive intervention from AGCOM, SIAE, and the Revenue Agency to protect companies that, like them, invest exclusively in the primary market.

In line with sustainability principles, Posto Riservato has been promoting digital ticketing for years, minimizing paper usage. At the UX level, the company has integrated the R Feed system: the technology that eliminates the need to search for the QR Code PDF. Simply bringing the smartphone close to the reader grants access, exponentially speeding up the entry of thousands of people.

The Future is Now

Italy is at the forefront of ticketing, but the battle against the secondary market and for data security does not stop. PostoRiservato.it, by investing in R Feed and process automation, offers a superior quality service at a competitive price, making online purchasing simple, accessible, and, above all, secure. Data is the new oil and AI is the future, but the constant fight for the integrity of the primary market is the daily mission. Don’t miss the opportunity to meet the platform at SFS that not only manages your tickets but defends the value of your event and your data. Find out how PostoRiservato.it is rewriting the rules of the game.