Yesterday morning, the second leg of the ExtraTime Innovation Tour of the SFS. Founded in 2018, the Rome City Institute in just a few years has become one of the most prestigious institutions of higher sports education in the world. Inspired by the U.S. model, it offers its international students the opportunity to attend different university courses by combining them with top-level sports practices. Stefano Radio, president of College Life Italia, did the honors by speaking about the importance of this challenge and the importance of investing in creative, technological ideas with a high social impact. Statement also shared by Gianfilippo Valentini, CEO GoProject and SFS, who highlighted the quality of an event now in its eighth edition.
“Today, sports is mostly about data and technology integration. Entire fan bases experience sports in a completely different way than in the past, and these trends cannot be ignored.” Thus Giuseppe Papaianni, AWS Account Executive, among the speakers at this morning’s talk. The sports industry today cannot disregard the dynamics of sudden innovation in the products and services offered; this is also reflected in the activities of broadcasters who – from data – develop and integrate increasingly customized processes.
Next, Glauco Ciprari – Head of Innovation Consultancy & Digital Compliance at Almaviva – spoke. Ciprari emphasized Almaviva’s role and activities, emphasizing the concept that today it is increasingly necessary to bring technology to the center of civil living and social development, including in terms of democratization and access to information. “Almaviva believes in this competition organized by the SFS. We have been sponsoring the challenge for three years and emphasize how much of an impact Almaviva has on the startup world because of its ability to create new services and a new experience,” concluded the Head of Innovation.
But how is the format structured? A week ago the debut in Turin, continued on today’s capital date and the future date in Caserta. Each startup must send its application to the SFS, but only six will be selected. Vincenzo Filetti – Innovation Manager – then listed the pregnant themes of ExtraTime. , explaining that there will then be a pitch competition at the Allianz Stadium in Turin.
ExtraTime Innovation Tour: Rome City Institute hosts second leg
Yesterday morning, the second leg of the ExtraTime Innovation Tour of the SFS. Founded in 2018, the Rome City Institute in just a few years has become one of the most prestigious institutions of higher sports education in the world. Inspired by the U.S. model, it offers its international students the opportunity to attend different university courses by combining them with top-level sports practices. Stefano Radio, president of College Life Italia, did the honors by speaking about the importance
From Allianz Stadium to the Football Industry: an unmissable opportunity. Join the team!
If your goal is to work in the world of soccer, SFS 25 represents a great opportunity. It's not just about participating as a volunteer, but about gaining access to the “behind the scenes” of one of the leading international events dedicated to the Football Industry, to be held in Turin on November 18 and 19 at the Allianz Stadium. For years, SFS has brought together experts, executives, innovators, and stakeholders from the global football industry. Being part of the volunteer
Lazio region and Camera di Commercio of Rome bring you to SFS 25 in Turin
The Rome Chamber of Commerce launches a strategic initiative to support the area's economy. With the support of the Special Company Development and Territory, and in collaboration with the Lazio Region (through Lazio Innova), the expression of interest is open for participation in the upcoming SFS25. The goal is to select and promote three regional excellences in the Football Industry. The Call: 3 Full Board Seats for Lazio Startups and MPMIsAs part of the Convention for Joint Participation in Trade Fair
Sports Doctor Network. Sustainability and innovation in the service of sports medicine
This morning, in the beautiful setting of the Olympic Stadium, the event dedicated to sports medicine organized by Sports Doctor Network was held, with SFS active in the role of partner. The panel sessions, which also extended throughout the day, revolved around the theme of innovation and dissemination of best practices in protecting the health of athletes, in order to enhance scientific expertise and direct testimony from Europe's leading soccer clubs. Indeed, the range of speakers who took turns on the
SFS: the 8th edition heads to Allianz Stadium in Turin
The 8th edition of the SFS will take place on November 18–19, 2025, at the prestigious Allianz Stadium in Turin, marking an exciting new chapter for the international benchmark event in the football industry. A symbolic venue for an edition that promises to be even more innovative, sustainable, and engaging, with a dynamic program of thematic panels, workshops, startup competitions, and awards ceremonies. The goal? To explore and shape the future of football through technological innovation, digital transformation, sustainability, inclusion, and
LND and SFS: discussion on the topic of sports and human rights with regional representatives of LND’s CSR Area
Professor Marianna Pavan of Manchester Metropolitan University will also speak. A time for discussion to take stock of a season marked by social and inclusion projects that the Amateur League's CSR Area has promoted in synergy with its regional CSR contacts. On Monday, July 7 and Tuesday, July 8, at the"Carlo Tavecchio Room" at the LND headquarters in Rome, a meeting is scheduled to network through a shared daily commitment to sport and its function as a tool for guaranteeing human
Soccer between human intuition and artificial intelligence: comparing visions in meeting sponsored by LEAP Sport Academy
Speaking on July 18 in Lucca will be Federico Cherubini, CEO of Parma, coach Alessio Dionisi, Carlalberto Ludi, Sporting Director of Como, Pasquale Sensibile, Coordinator Scouting Team of Paris Saint-Germain, Gianfilippo Valentini, Founder of Social Football Summit and Manuel Vellutini, CEO of Akeron The world of soccer is increasingly influenced by data analytics, but what will be the future of soccer marketing? Can human intuition and algorithms be reconciled? These and other questions will be tried to be answered at a
“The Football Biz Formula”: a new video podcast series exploring innovation in football and sports business
In partnership with BuzzMyVideos, SFS is proud to launch a brand-new editorial project: The Football Biz Formula. A video podcast series designed to spark informal yet insightful conversations around the innovation driving the future of the sports and football industry. Hosted by Paola Marinone, Founder of BuzzMyVideos, the show will feature high-profile guests sharing their perspectives, experiences and visions aligned with the mission of SFS - Social Football Summit: shaping the future of football, today. 📺 The podcast will be available on YouTube.🎙️ Stay tuned — The Future of Football
YouTube and the Premier League: Turning Wins into Views
This is the first article in a reporting and analysis series on the YouTube performance of football properties, created in collaboration between SFS and BuzzMyVideos. In the first five months of 2025, the digital activity of Premier League clubs on YouTube has shown dynamics strongly influenced by sporting performances and seasonal events, with May confirming itself as a key month to understand the connection between on-field results and online visibility. At the top of the overall rankings is once again Liverpool, which has consistently led in both total views and new subscribers. In May alone, the Reds accounted for over 14%
SFS Renews Partnership with Adobe
SFS is pleased to announce the renewal of its partnership with Adobe for the 2025 edition of the event, taking place on November 18–19 in Rome. This strategic collaboration brings together technology, creativity, and innovation within the world of sport business. Adobe, a global leader in digital experience, will share its vision for the future of sports engagement. A key moment to explore how data and technology are transforming the way sports brands build value, emotional connections, and engagement with both fans and partners.