The 2025 edition of the SFS Awards concluded at the OGR in Turin, an event that celebrated excellence in the football industry.
The evening, hosted by Anna Maria Baccaro, was enhanced by the presence of SFS partners. The setting of the OGR made the occasion even more memorable, and the event represented a unique opportunity to highlight the winning synergy between sport, innovation, social impact, and business.
One of the most emotional moments of the Awards was the tribute dedicated to the memory of Emanuela Perinetti, a valued professional and dear friend of the Summit, with the Female Leadership in Football Award named after her, which went to SSC Napoli.
The evening also marked the conclusion of the SFS Extratime startup competition, promoted by SFS with Almaviva, which crowned Wovlabs as the winner. Below is the complete list of all the winners who illuminated the 2025 edition of the SFS Awards.
Claudio Fenucci of Bologna F.C. 1909 was awarded the Top Manager of the Year by Infront prize, while the Premier League won the Leader in Social Responsibility and Impact by AIL award.
Remaining across the Channel, on the communication and fan engagement front, the Best Digital and Social Media Team Club by Social Media Soccer award cemented Liverpool as the undisputed leader in digital strategies. For content creation, Atlético de Madrid took home the Best Content Creator by Regione Puglia award. Demonstrating the strength of targeted initiatives, SSC NAPOLI also won the Campaign of the Year by AWS award.
Marketing and revenue strategies saw world-class clubs and formats take the spotlight. Borussia Dortmund triumphed in the Best Marketing and Sponsor Activation by F5 category, highlighting its communication capabilities during the FIFA Club World Cup, which led to FIFA winning the Best Format and Football Community by GoProject award. BARCELONA F.C. dominated the analysis for the YouGov Football Index Award. The Media / Broadcaster of the Year category saw the success of DAZN.
Innovation was celebrated with the Football Tech Award by Advant assigned to PlayerMaker, an entity that is redefining on-field performance analysis. The intersection between gaming and entertainment was recognized with the Best Football Tech Entertainment Solution by Floky award given to Fantacalcio.
The conclusion of the evening was a moment to celebrate the innovation and commitment of all the players who contribute daily to the growth of the sector.
SFS AWARDS 2025: THE TRIUMPH OF EXCELLENCE AT THE OGR IN TURIN FOR ANINDUSTRY IN CONSTANTEVOLUTION
The 2025 edition of the SFS Awards concluded at the OGR in Turin, an event that celebrated excellence in the football industry. The evening, hosted by Anna Maria Baccaro, was enhanced by the presence of SFS partners. The setting of the OGR made the occasion even more memorable, and the event represented a unique opportunity to highlight the winning synergy between sport, innovation, social impact, and business. One of the most emotional moments of the Awards was the tribute dedicated to the memory
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