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The role of digital innovation in healthcare is rapidly growing, and on January 5, 2025, Riyadh will host a pivotal event dedicated to the future of telerehabilitation.

Organized by SFS in collaboration with ICE – Italian Trade Agency and the Embassy of Italy in Riyadh, the event will take place at Casa Italia Riyadh (Localizer Mall, Al Olaya), hosted by Almaviva. It represents a unique opportunity to explore innovative ideas and collaborations between Italy and Saudi Arabia in the field of rehabilitation technologies.

This initiative will bring together experts, industry leaders, and innovators to discuss the challenges, advancements, and opportunities in telerehabilitation — a sector that is globally revolutionizing the recovery process for athletes and patients. Italian excellence in technological solutions for the sports and healthcare sectors will be at the forefront, aiming to reaffirm Italy’s role as a global leader in this field. The event will also provide networking opportunities, allowing participants to exchange ideas and forge new connections in an informal setting.


The event serves as a key platform to showcase how telerehabilitation is transforming not only healthcare systems but also building bridges between sectors such as sports, technology, and medicine. Italy’s expertise and excellence in integrating technology into rehabilitation processes provide valuable solutions that can support Saudi Arabia’s ambitions in the field of digital health.

To conclude, this will be an international gathering aimed at exploring growth opportunities in the telerehabilitation sector, with a focus on Italian excellence and cooperation between the two countries. Don’t miss this incredible opportunity—secure your spot in Riyadh by filling out this form!

The role of digital innovation in healthcare is rapidly growing, and on January 5, 2025, Riyadh will host a pivotal event dedicated to the future of telerehabilitation. Organized by SFS in collaboration with ICE – Italian Trade Agency and the Embassy of Italy in Riyadh, the event will take place at Casa Italia Riyadh (Localizer Mall, Al Olaya), hosted by Almaviva. It represents a unique opportunity to explore innovative ideas and collaborations between Italy and Saudi Arabia in the field of

During a challenging period for sports results, Lorenzo Vitali – General Counsel of AS Roma – and Florent Ghisolfi – Head of the Technical Area for the Giallorossi – were interviewed on stage at the Summit. In the presence of Sky Sport journalist Marina Presello, the panel analyzed the state of the Roman club from every angle. Following the dismissal of Daniele De Rossi and the brief tenure of Djuric, the club decided to bet on Claudio Ranieri, a coach with

After presenting the ESG strategies implemented for EURO2024, Michele Uva – UEFA’s Director of Social & Environmental Sustainability – was interviewed on stage at the SFS by journalist Riccardo Luna. The panel, titled "Euro2024: an example of concrete actions", focused on sustainability, which Uva himself described as "an essential asset with significant cultural and social influence". Just days before COP29, the United Nations Climate Change Conference, the Summit devoted considerable attention to the interplay between environmental policies and the football

Michele Uva, UEFA Director of Social & Environmental Sustainability, presented a summary of the key ESG (Environmental, Social and corporate Governance) actions implemented for the UEFA Euro 2024 tournament held in Germany at the SFS24. This journey began two and a half years ago with the aim of defining a replicable path for the future for UEFA, federations, and amateur clubs. Before outlining the ESG activities, however, Uva wanted to outline the scope of the event in terms of personnel involved, cumulative

How can we analyze the fan segment from an industrial standpoint? And, above all, how can we leverage the visceral passion for a club to generate new sources of value? This was the main theme of the panel How fans will look like in the future, scheduled at SFS24. On stage, alongside journalist Anna Maria Baccaro, were the two Deloitte Monitors Luigi Capitanio and Andrea Cabiati. Starting from a market analysis conducted on around two thousand fans worldwide, very interesting data

Giovanni Manna, Sporting Director of Napoli, was a guest at the SFS, interviewed by Sky Sport journalists Luca Marchetti and Gianluca Di Marzio. Many topics were discussed: from his professional journey to future career challenges, as well as the current season under the leadership of Aurelio De Laurentiis in Naples. “At Lugano, I worked as a team manager, and there wasn’t a consolidated structure, so I operated as a self-starter. Fabio Paratici and Walter Sabatini have been indispensable references. A second

In 2019, Palermo F.C. was relegated to Serie C, going through one of the darkest phases in its history. Today, however, the club plays in Serie B and is one of the most interesting entities in the Italian and European football scene, not only in sporting terms but also from a communication and managerial perspective. This and much more were discussed at the SFS, held on November 19 and 20 at the Stadio Olimpico in Rome. During the Football Stage panel,

The introduction of new communication models and the challenges of contemporary football have brought new hurdles and creative strategies to optimize fan engagement. Fans, being the primary interest of the clubs, must actively be at the center of any targeted action. This was the main topic of the "Master of Communications" panel, held during the seventh edition of the SFS. On stage, several managers from the football industry, such as Ian Taylor – Head of Communications at West Ham United FC,

The 2024 edition of SFS represented a significant crossroads for the football industry, bringing together innovation, networking, and highly relevant topics. The exhibition spaces, brought to life by over 30 companies, were the beating heart of the event, offering entrepreneurial solutions and business opportunities to clubs, institutions, and participants. Among the exhibitors, GoldiSegnati stood out for its ability to transform iconic football moments into personalized and accessible products. Their offerings range from sportswear to home goods, such as posters and accessories, making them

The energy of innovation lit up the stage at SFS ExtraTime - Almaviva, the startup competition that highlighted the best entrepreneurial ideas in a setting of excellence and strategic vision. The 2024 edition, coordinated for the fifth time by Vincenzo Filetti, featured eight startups selected from numerous applications from Italy and abroad. Of these, six were Italian (four of which are based in Rome) and two were international (Czech Republic and France/UK). Here is the list of participants: Aced Sports, Aileven,