The SFS is thrilled to announce its partnership with BuzzMyVideos, a global leader in digital video content strategy and YouTube growth optimisation.
As part of the collaboration, BuzzMyVideos will play a key role in SFS25, contributing both on stage in dedicated panels and behind the scenes by developing original editorial formats, including insightful content on YouTube strategy, digital communication and multimedia storytelling in sport.
This strategic partnership is a step forward in SFS’s mission to inspire and innovate across the football industry — through conversations, content and meaningful connections.
📍 SFS25 – Rome, November 18–19, 2025
BuzzMyVideos joins SFS25 as Official Partner
The SFS is thrilled to announce its partnership with BuzzMyVideos, a global leader in digital video content strategy and YouTube growth optimisation.As part of the collaboration, BuzzMyVideos will play a key role in SFS25, contributing both on stage in dedicated panels and behind the scenes by developing original editorial formats, including insightful content on YouTube strategy, digital communication and multimedia storytelling in sport. This strategic partnership is a step forward in SFS’s mission to inspire and innovate across the football industry — through
Football Clubs’ Valuation: The European Elite 2025
Analysis by Football Benchmark In the 10th edition of Football Benchmark’s Valuation Report, Real Madrid CF reaffirm status as world’s most valuable football club and become first valued over EUR 6 billion. Key Conclusions: 1) Real Madrid CF lead Football Benchmark’s Football Clubs’ Valuation: The European Elite rankings at EUR 6.3 billion, the highest Enterprise Value ever recorded. 2)Manchester City FC and Manchester United FC complete an unchanged top three, both surpassing the EUR 5 billion mark for the first time, while Aston Villa
SFS Renews Partnership with Adobe
SFS is pleased to announce the renewal of its partnership with Adobe for the 2025 edition of the event, taking place on November 18–19 in Rome. This strategic collaboration brings together technology, creativity, and innovation within the world of sport business. Adobe, a global leader in digital experience, will share its vision for the future of sports engagement. A key moment to explore how data and technology are transforming the way sports brands build value, emotional connections, and engagement with both fans and partners.
SFS Renews Media Partnership with Fortune Italia
SFS is pleased to announce the renewal of its media partnership with Fortune Italia for the 2025 edition of the event, taking place on November 18–19 in Rome. This strategic collaboration continues to grow year after year, reaffirming our shared commitment to delivering high-quality content, economic insights, and a forward-looking perspective on the evolution of the sports sector and football industry. Fortune Italia, a leading voice in the business and financial media landscape, will once again support the journey of SFS, helping foster dialogue between
International Sports Justice Under Attack: Opinions from the EU Court of Justice
Article written by Carlo Rombolà As we enter 2025, if anyone still believes that sport — in the broadest possible sense — is limited to athletic performance or match results, it is time for a wake-up call. Such a mindset risks overlooking key elements, foremost among them: sports justice. From the Sinner case in tennis to the Brescia case in Italy’s Serie B football league — to mention only the most recent examples — sports enthusiasts can no longer rest easy until the results achieved
SFS BRINGS THE INNOVATION OF SPORTS VENUES TO TURIN
On May 27th at the Allianz Stadium in Turin, a day of meetings, networking, and innovation for the future of venues SFS arrives in Turin with a new edition of the SFS Snack format, focused on one of the most current topics in the world of sports and entertainment: the evolution of sports venues. "Venue Vision: from infrastructure to experience" is the title of the event that will be held next May 27th at the Allianz Stadium in Turin, for a day
Attendances in Women’s Football: Strategic Drivers and Outlook
Analysis by Football Benchmark Following last week’s analysis of rising matchday attendances in men’s football, this article shifts focus to the women’s game — where recent seasons have seen promising momentum. European women’s football is gaining traction through increased media coverage, and growing commercial interest, fueling a steady rise in stadium attendances. Yet, infrastructure constraints, intensified competition for fan attention, and misaligned stakeholder priorities have hindered a more cohesive and systematic approach to growing stadium audiences. In a market where significant
Rising Crowds, Rising Opportunities: Harnessing Attendance Growth
Analysis of Football Benchmark The booming live event and experience economy is reshaping how consumers prioritise their time and spending — and football is uniquely positioned to benefit from this broader trend. Across Europe’s top leagues, stadiums are now brimming with energy and expectation, as matchday attendance surpasses pre-pandemic norms. This resurgence is more than symbolic. At a time when media rights revenues are plateauing for many clubs and commercial growth is maturing, rising attendances — coupled with a fresh wave
AMB Elettronic is a Partner of the SFS
SFS is pleased to announce a partnership with AMB Elettronic, a leading Italian company in the field of electronics applied to sports. Founded in 1994 in Adria (RO), AMB Elettronic specializes in the design and manufacture of electronic substitute scoreboards used in international sporting events and recognized by organizations such as FIFA and UEFA. The quality and innovation of AMB's products-including the famous Delta whiteboards with LCD display and programmable memory-represent a perfect example of made-in-Italy excellence. In addition to this,
SFS and Villarreal CF present SFS Snack: “Soccer infrastructure and urban development”
SFS (Social Football Summit) and Villarreal CF are proud to announce the next edition of SFS Snack, a short-form international conference dedicated to the soccer industry, to be held on April 15 at the famous Estadio de la Cerámica. SFS Snack Vila-real will bring together high-level speakers, including representatives from major clubs such as Villarreal CF, AS Roma and Valencia Basket Club, as well as managers of international brands such as Ascale. The event, titled "Football, infrastructure and urban development," will