Ant International has secured comprehensive marketing rights from the Argentine Football Association (AFA) and the world champion Argentine National Team. The partnership aims to develop strategic activations across its entire brand portfolio, including Alipay+, Antom, Bettr, and WorldFirst.
Ant International, a leading global provider of digital payment, digitalization, and fintech solutions for merchants and financial institutions, announced today a partnership with the Argentine Football Association (AFA), becoming the Official Sponsor of the Argentine National Team for the Asia region (excluding the Middle East).
With over 30 offices worldwide, Ant International offers AI and blockchain-enabled cross-border digital payment, treasury, and digitalization solutions for global merchants and financial institutions. Through an extensive network of regional collaborations, its digital payment and account management services connect over 150 million merchants to more than 1.8 billion consumer accounts in the Asia-Pacific region, integrating over 300 mainstream and alternative payment methods.
This agreement brings together the reigning FIFA World Champions with one of the world’s most innovative financial technology providers. Through this partnership, Ant International secures full marketing rights to develop strategic activations across its brand portfolio—including Alipay+, Antom, Bettr, and WorldFirst—leveraging AFA’s intellectual property and the stars of the Argentine National Team.
We are incredibly proud to support the Argentine National Team, a symbol of excellence, teamwork, and global inspiration, said Peng Yang, Chief Executive Officer of Ant International. Sport and technology are two powerful levers for connecting communities and markets, capable of overcoming barriers and bringing people closer together. Together, we will offer even richer and more engaging football experiences, generating a positive impact on communities through our Asian network of fintech and digital services.
With three FIFA World Cup titles (1978, 1986, and 2022) and six total appearances in World Cup finals, the Argentine National Team holds a place of honor among sports legends. As an emblem of the “Albiceleste” spirit, the team embodies a century-long tradition of talent and mastery, combined with an unwavering commitment to the pursuit of glory.
“Football is the ultimate universal language. It is a powerful bridge capable of crossing borders and uniting the world,” stated Claudio Fabián Tapia, President of the AFA. “Through this partnership, we are excited to bring this connection to an even wider audience in Asia.”
“This partnership represents a commitment to long-term success and a strategic alliance between two global leaders,” added Leandro Petersen, Chief Commercial and Marketing Officer of the AFA. “By joining forces, we aim to further strengthen our presence in Asia and reach new milestones in both sports and fintech.”
Ant International becomes official sponsor of the argentine National football team
Ant International has secured comprehensive marketing rights from the Argentine Football Association (AFA) and the world champion Argentine National Team. The partnership aims to develop strategic activations across its entire brand portfolio, including Alipay+, Antom, Bettr, and WorldFirst. Ant International, a leading global provider of digital payment, digitalization, and fintech solutions for merchants and financial institutions, announced today a partnership with the Argentine Football Association (AFA), becoming the Official Sponsor of the Argentine National Team for the Asia region (excluding the
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