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Allianz Stadium in Turin Becomes the Global Capital of the Football Industry for Two Days
The eighth edition of SFS – Social Football Summit, the main event organized in Italy dedicated to the international football industry, has concluded. For the first time, the Summit took place in Turin, hosted at the Allianz Stadium, registering exceptional
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Multi-Club Ownership in Football: Rules, Risks and the Future of Investment in the Global Football Industry
On the afternoon of Day 2 on the Global Stage, a panel was held focusing on investment in football through multi-club ownership models. The session, moderated by Lucas Ferrer, Partner at Statim Legal, featured contributions from Jan Kleiner, Director of
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Sustainability, Talent, and Infrastructure: Serie BKT Between Financial Challenges and Product Appeal
During SFS 25, the panel dedicated to Sustainability, Talent Development, and Infrastructure unveiled the economic and structural dynamics of Serie BKT, highlighting critical issues alongside unique opportunities. The speech by Paolo Bedin, President of Lega Serie BKT, interviewed by Andrea
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Life lesson with Giorgio Chiellini
When you are not fully aware of the direction to take, it can be useful to be guided by the words of Juventus' new Director of Football Strategy, Giorgio Chiellini, who spoke during the sixth panel of the day at
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The Bundesliga Model Fills Stadiums and Fan Stories
The second panel of Day 2 Football Stage focused on the German identity, centered around the 50+1 rule, and featured Alexander Mühle, Director Marketing & Digitalisation at Borussia Dortmund, Bernd Fisa, Founder of Fisa Consultancy, and Philipp Reschke, Board Member
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Injury Prevention in Sports: Isokinetic and FC Barcelona Share Insights at SFS 25
Sports medicine opened Day 2 on the Global Stage at SFS 25 with a high-level panel featuring Fabrizio Tencone, Sports Medicine Physician at the Isokinetic Medical Group, and Gil Rodas, MD, PhD, Head of Sport Medicine and the Medical Area
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FIFA, Gai: “The upcoming World Cup, described by the Chief himself as “the greatest event ever organized on earth”
The SFS 25 Football Stage GoProject hosted the meeting “SFS 25 interview: A. Alciato interviews Romy Gai,” an interview conducted by Prime Video journalist Alessandro Alciato with Romy Gai, Chief Business Officer of FIFA, who began the meeting by talking
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Impact Sport Lab is Born: The Laboratory That Measures and Multiplies the Impact of Sport
The Impact Sport Lab debuts at SFS 25. It is the new project by Ecoevents – a benefit corporation and Legambiente partner – created to concretely integrate sustainability into sport and offer clubs, leagues, federations, and sponsoring companies professional tools
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SFS AWARDS 2025: THE TRIUMPH OF EXCELLENCE AT THE OGR IN TURIN FOR ANINDUSTRY IN CONSTANTEVOLUTION
The 2025 edition of the SFS Awards concluded at the OGR in Turin, an event that celebrated excellence in the football industry. The evening, hosted by Anna Maria Baccaro, was enhanced by the presence of SFS partners. The setting of the OGR
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Mattia Perin’s Mental Investment Redefines Talent in Football
The panel "Is Football Really Prioritizing Players’ Mental Health?", moderated by Riccardo Nasuti (Digital Manager SFS 25), focused on the crucial topic of athlete mental health. The conversation between Juventus goalkeeper Mattia Perin and his personal psychologist, Nicoletta Romanazzi, offered
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Data Wars in Football: How Data, Ethics and Personalization Are Shaping the Future of Fan Engagement
The panel “Data Wars: Ownership, Ethics and Monetization in Football” brought together some of the leading figures in digital innovation within the football industry. Speakers included Pierdamiano Tomagra, Head of Digital at Serie A, Raffaele Cerchiaro, Managing Director at Jakala,
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AI in Sport: Artificial Intelligence Amplifies Human Instinct and Revolutionizes the Game
The panel "AI in Sport," moderated by Ivan Ortenzi, shone a spotlight on the dual relationship between technology and the human component in football. On stage, Filippo Rizzante (Reply) and Sergio Gianotti (AWS) dialogued, with a brief online contribution from
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Saudi Pro League, a Data Revolution: Madsen Presents QIMA, the Platform Transforming Football
Not only Italian football: at SFS 25 the focus broadened to the international stage with a session dedicated to the Saudi Pro League, led by Jes Buster Madsen, Director of Football and Data Science for the league. For the past year,
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Are Football Infrastructures a Real Investment? Stadiums and Sports Centers: The Shift from Cost to Asset
The panel "Are football infrastructures a real investment?" addressed a crucial question for the future of Italian football: do investments in stadiums and sports centers truly generate value? The answer, which emerged from the discussion among experts from Deloitte and
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Beyond the Pitch: Serie A is a Total Communication Platform. The Value Between Emotion and Data
Innovation, engagement, and ROI measurement. These were the keywords of the panel “Beyond the Pitch: Innovation in Sponsorship,” moderated by Chiara Icardi (Sport Mediaset), which brought together industry experts to discuss how football sponsorship is evolving from a mere presence
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Football, Identity and Brand Revolution: The Future Runs Through Personalisation and Storytelling
The third panel of the day on the Global Stage focused on the relationship between football, identity and culture, featuring Luca Marocchi, Victoire Cogevina and Bernardo Azevedo, General Manager of Liga Portugal, moderated by Nikita Jayasuriya. The discussion explored the role
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Digital Euro, Data and Fans: Italy Leads Europe’s Payment Revolution
SFS 25 hosted a panel focused on the relationship between the Digital Euro and the Football Economy, featuring Luca Felletti, Sales & Marketing Director at Intesa Sanpaolo, Alessandro Giovannini, Digital Euro Project Leader at the ECB, and Gianfranco Previtera, Commercial
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UN TOURISM AT SFS25: THE IMPORTANCE OF SPORTS TOURISM BETWEEN INNOVATION AND SUSTAINABILITY
The panel that opened the Global Stage of the eighth edition of the Social Football Summit featured Ion Vilcu, Director of the Affiliate Members and Public-Private Collaboration Department at UN Tourism, interviewed by Sports Business Growth Advisor Carolina Tha. In his
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Women’s Empowerment and Professionalism: The Future of Football in Italy
Moderated by Silvia Campanella (TuttoSport), an exceptional panel composed of Domenico Aurelio (Parma Women), Marta Carissimi (Genoa CFC), Nicola Verdun (Como Women), Patrizia Panico (UEFA Pro), and Betty Bavagnoli (AS Roma) discussed the sporting, political, and social impact of women's
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UEFA: Michele Uva Unveils the Sustainable Strategy for Euro 2032 and the Stadium Revolution in Italy
Michele Uva, the Executive Director for Social and Environmental Sustainability and UEFA delegate for Euro 2032, was the guest of honor on the Football Stage, interviewed by Elisabetta Esposito of La Gazzetta dello Sport. Uva, recently included in Time's list
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TicketOne announces T-zOne at SFS 25: the new sports ticketing platform
As you know, the SFS is the stage where the biggest innovations meet the business and passion of sport. And speaking of innovation, we couldn't be more excited to share a key moment that took place during our event: the
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Valentini: “We Officially Inaugurate SFS 25 at Allianz Stadium, a Benchmark for the Entire Football Industry”
The curtain has officially risen on the eighth edition of SFS 25, the most anticipated event for the entire Football Industry. The two-day event, taking place at the Allianz Stadium on November 18 and 19, 2025, kicked off in a
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Space11: “In modern football, turning the pitch into a source of strategic data means having a real competitive advantage”
In the era of data-driven football, performance analysis is no longer limited to athletes' GPS data. The next frontier of innovation concerns the fundamental infrastructure on which all matches take place: the turf. Its quality directly influences player health, athletic
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Strategy and content: a look at football’s digital future with Kineton
Football is no longer just a sport, but a complex ecosystem fueled by data, technology, and a constant quest for engagement. The real frontier of economic growth and the fan experience today lies at the intersection of Media, IT, and
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LGA Service: facility management and the quality of the sports experience
The efficiency of a football club is not just measured on the pitch, but also in the care of its infrastructure and the people who make it operational every day. The Social Football Summit (SFS 25) highlights the role of
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Avery Dennison on the Digital Jersey Revolution: Security, Sustainability, and Fan Connection
SFS 25 is the nexus where technological innovation meets the football industry. In an era where counterfeiting threatens revenue and sustainability is an imperative, sportswear is transforming from a mere physical product into a digital platform. In this exclusive interview
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The rise of women’s football executives: Inside the WSL’s evolving leadership structures
Article written by Football Benchmark Growing professionalisation in women’s football is increasingly visible off the pitch, as clubs establish dedicated leadership structures to support the game’s long-term development. Among Europe’s leading leagues, England’s WSL has become a clear example of how
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SFS25: Chiellini, Tare, Mancini, Gai, Uva, Buonfiglio and De Siervo among the key speakers shaping the future of football through AI, infrastructure and sustainability
On 18–19 November, the Allianz Stadium in Turin will host the eighth edition of the Social Football Summit, bringing together top executives, clubs and institutions to discuss Football Economy, AI, infrastructure and new value models. Turin, 13 November 2025 – The countdown
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Stefano Maneri, ESGeo: “Italian Football is chasing, but sustainability can be the lever that wins the championship!”
In view of SFS 25, we interviewed Stefano Maneri, Senior ESG Advisor at ESGEO (Avvale Group), a key player in sustainability consulting and digital governance. In this exclusive interview, Maneri clarifies how the ESG approach must move beyond the logic
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SFS ExtraTime ALMAVIVA 2025: 7 realities are ready to compete in Turin!
The SFS 25 is an essential showcase for the future of football, successfully uniting sport with new technologies. At the heart of this forward-looking vision is SFS ExtraTime, realized in partnership with ALMAVIVA, the competition that annually shines a spotlight
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Floky at SFS 25: biomechanical science applied to the human body for limitless performance
SFS 25 confirms itself as the stage of excellence where the challenges of the sports business meet the most cutting-edge solutions. In an industry where every detail can make the difference between victory and injury, the focus on sustainable performance
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The future of fan experience: creativity, data and AI at the service of football
Football is no longer just ninety minutes on the pitch: it’s an experience that lives every day, inside and outside the stadium. Fans expect personalised content, instant interactions and new ways to express their passion. In this scenario, Adobe positions
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ADVANT: AI and data serving the football ecosystem, between innovation and sustainability
SFS 25 is the platform of choice for those who believe that the future of the football industry is built through innovation, social responsibility and sustainability. It is with this vision that we are proud to present ADVANT, Main Partner
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TikTok and SFS 25: how a shot in digital life can become a goal in real life
The partnership that redefines fan engagement, transforming the digital community into an engine of inclusion and awareness for the sports system SFS 25 is not just an event, it is a hub where innovation meets responsibility. The announcement of the partnership
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GG TEAMWEAR at SFS 25: sustainable sportswear supplies, strategic quality, and social commitment
GG TEAMWEAR, operational since 1998 and specializing in technical-sportswear supplies for clubs, teams, and academies, presents itself at SFS 25 as a reference point for sustainable innovation in the teamwear supply chain. The company, which boasts the exclusive representation in
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SFS25 programme: two days at Allianz Stadium between innovation, sustainability and the future of football
On 18–19 November 2025, the Allianz Stadium in Turin will host the 8th edition of the Social Football Summit (SFS25) – Italy’s leading international event dedicated to the football industry. Two full days of debate, networking and innovation, with a programme exploring the key issues shaping
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Epicoplay, where passion meets value. The future of fan engagement is in exclusive channels
At SFS 25, Epico Play brings its evolved vision of Fan Engagement: a technology ecosystem that combines proprietary digital platforms, direct fan interaction and new monetization opportunities for clubs, leagues and federations. Epico Play develops official apps and websites integrated with
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Global talent and innovation: Arce Immigration Law’s migration strategy for US sports
In anticipation of their participation in SFS 25, we interviewed Giorgio Polacco, partner and representative of Arce Immigration Law, a firm specializing in immigration assistance for professionals, athletes, and technical staff looking to work in the US market. In this
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Drawing emotions: GoldiSegnati, where the goal becomes author content
From Serie A to national media: the company that has elevated sports illustration to an editorial form and, more importantly, a digital content strategy, turning legendary moments and personal memories into unique design pieces. GoldiSegnati is not simply an e-commerce of
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Bonamassa: sleep culture at SFS 25
Ahead of its participation in SFS 25, Bonamassa Sleep & Performance brings the culture of sleep not as mere rest, but as a scientific tool of Performance to the center of discussion. Through the interview, we learn how the company
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The ticket as a growth engine: how Platinium Group’s data-driven approach is redefining football revenues
Platinium Group-Monaco (PG-MC), a leader in ticketing technology and e-commerce solutions, is driving a real revolution in the business model of football clubs. Forget the ticket as a mere access title: PG-MC transforms it into a strategic contact point with
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AR MARKET: the immersive football revolution. Augmented and virtual reality for new fan engagement
SFS25's mission is to build a football ecosystem based on innovation and new digital paradigms. In this context, immersive experience is the next horizon, and we are excited to welcome AR Market as an exhibitor. AR Market is the Creative Digital
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MP1: the quality that dresses space. Digital printing and installations for the institutional image of football
SFS25 is not just an event of ideas; it is also a showcase that highlights quality and professionalism in every detail. For this reason, we are proud to welcome MP1, a company specialized in the production and assembly of commercial
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Compex and Serie A: the future of recovery is scientific, technological, and sustainable
Compex is not just a device supplier, but a true strategic ally for Serie A clubs, bringing thirty years of experience and solid scientific evidence to the pitch. Through advanced solutions certified as medical devices, the company integrates into the
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The AI Takes the Field, from the LND to the local Pitch. VEO’s News at SFS 25
Veo returns to the Social Football Summit (SFS) for its second official participation, confirming its position as one of the most innovative partners at the intersection of sport and technology. Born in Denmark with the mission to democratize high-level sports
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Road to SFS 25 – Interview with Sergio Gianotti, Head of AWS Public Sector: transforming sports through cloud, data, and innovation
Just days before the SFS 25, we interviewed Sergio Gianotti, Head of AWS Public Sector. AWS is one of the leading technology companies that has made a strong commitment to transforming sports through cloud computing and analytics. How do you position yourselves
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European football M&A in 2025: fewer mega deals, broader global reach
Article written by Football Benchmark European football’s investment landscape in 2025 reflects a maturing market, with global capital continuing to flow into the game through a broader mix of strategic acquisitions, growing multi-club networks, and investment activity across all tiers of
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Road to SFS 25: Innovation and the Future of Football with Alessandro Giacomini of Infront Italy
As we approach SFS25, the Social Football Summit continues to strengthen strategic collaborations with the main players in the world of football and sports business. Among them, Infront Italy stands out as a key partner in innovation, technology, and sports rights
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SFS announces partnership with TikTok Italy: innovation and community at the heart of SFS 25
The Social Football Summit (SFS) is proud to announce a new partnership with TikTok, the world’s leading platform for creative storytelling and authentic sports experiences. Through this collaboration, the 8th edition of the Social Football Summit — taking place on November 18–19, 2025 at Allianz Stadium in
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Third stop of the SFS EXTRATIME Innovation Tour in Caserta
On October 29, 2025, the third stage of the SFS EXTRATIME Innovation Tour — the startup competition of the Social Football Summit, organized in collaboration with AlmavivA — took place at the University of Campania “Luigi Vanvitelli” (Santa Maria Capua Vetere, Caserta). The day brought together leading professionals from
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Lineaorosport is Official Outfit Partner of the SFS 25!
We are excited to announce that Lineaorosport officially joins the SFS world as an Official Outfit Partner! This partnership marks an important step for SFS, combining innovation, quality and passion for soccer and sports. Thanks to Lineaorosport, our participants
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Posto Riservato at SFS: The Future of Ticketing Between Reliability, AI, and Security
SSFS is pleased to welcome for the first time PostoRiservato.it, one of the most innovative technological platforms in the Italian ticketing landscape. With its proven experience in professional football, the company comes to SFS with the clear goal of expanding
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SFS and Urban Vision Group renew their partnership: together for sustainable and impactful communication in football
SFS is pleased to announce the renewal of its partnership with Urban Vision Group, a media company that is transforming urban communication and a leading player in the Out of Home sector. The collaboration between SFS and Urban Vision Group is further strengthened following the success
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Infront renews partnership with SFS and presents “Off the Pitch”: the speaker corner of innovation and content
SFS is pleased to announce the renewal of its partnership with Infront, a leading global sports marketing, media and business solutions company. The renewal of the agreement confirms a shared vision and commitment toward innovation, business growth and the
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SFS – Social Football Summit brings the football industry to the Allianz Stadium in Turin
Among the top speakers: Romy Gai (FIFA), Michele Uva (UEFA), Luigi De Siervo (Lega Serie A), Jes Buster Madsen (Saudi Pro League), Luciano Buonfiglio (CONI), Claudio Fenucci (Bologna), Giorgio Chiellini (Juventus), Roberto Mancini, Alexander Mühl (Borussia Dortmund), Rocio Torres (Atletico
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SFS partners with FootballCo: a global football media ecosystem
SFS is proud to announce a media partnership with FootballCo, one of the world’s largest football media group and a global voice connecting fans, professionals, and brands across the football industry. With its ecosystem of leading platforms — Goal.com, Calciomercato.com, and the digital content
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Federterziario Sport and SFS together for the future of sports
SFS proudly announces its new partnership with Federterziario Sport, the federation established in 2025 to represent and support businesses, professionals, associations and entities that operate in the world of sports activities. The partnership was created with the aim of strengthening the
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The Evolution of People Access: ALFI and the Revolution of Controls, from Ski Passes to Football
ALFI is defining the next frontier of access control. In an exclusive dialogue, Paolo Serra reveals how the integration of NFC (Near Field Communication), security, and the complete dematerialization of entry tickets is eliminating waiting times. This is a crucial
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BlueCo’s Strasbourg project: Investing to build a competitive force in a fragile Ligue 1
Article written by Football Bnehcmark RC Strasbourg is emerging as one of Ligue 1’s most ambitious projects under new ownership. BlueCo’s takeover in June 2023 marked a decisive turning point, placing the club within a multi-club ownership structure aimed at driving
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Social Football Summit presents SFS 25: press conference in Milan on Monday, October 27th
The SFS officially kicks off the new edition with the SFS 25 Presentation Press Conference, scheduled for Monday, October 27, 2025 at 12 noon at the Lega Serie A headquarters, Via Ippolito Rossellini, 4 - Milan in the Assembly Hall. An
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SFS and CDVM join forces to connect sports and marketing leaders
SFS is pleased to announce a new collaboration with CDVM – Club Dirigenti Vendite e Marketing, a long-standing association dedicated to professionals in sales and marketing. The agreement aims to strengthen the dialogue between the world of sports business and strategic marketing, fostering the
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Educational Excellence Meets Football Business: LEAP Academy at SFS 25 with the Master in Sports Law and Management
LEAP Academy will be a key player at the SFS 25, the benchmark event for Italian football business, which will take place at the Allianz Stadium in Turin on November 18th and 19th. The Academy will be featured at the event
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Linea Oro Sport takes the turf with SFS for a sustainable revolution
The SFS transcends the concept of a convention, establishing itself as a true catalyst for the creation of a more sustainable and cutting-edge football ecosystem, as outlined in its programmatic manifesto. To stimulate the evolution of the sector, a joint
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ExtraTime Innovation Tour: Rome City Institute hosts second leg
Yesterday morning, the second leg of the ExtraTime Innovation Tour of the SFS. Founded in 2018, the Rome City Institute in just a few years has become one of the most prestigious institutions of higher sports education in the
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Boycotts and Sporting Sanctions: The Rules of International Sports Law
Article written by Carlo Rombolà “If a match cannot take place or cannot be played in full for reasons other than force majeure, but due to the behaviour of a team or behaviour for which an association or a club is
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ESGeo Joins SFS as a New Partner
We are pleased to announce that Egeo, a leading company in sustainability and integrated ESG data management, is our new partner for SFS 25. The eighth edition of SFS will take place on November 18–19 at the Allianz Stadium in Turin. The event will serve as a key
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Milan’s new stadium: Revenue potential, investment requirements, and the case for sharing
This article will answer the following three key questions: how much additional revenue could the new stadium generate, what level of investment will it require, and does it truly make sense for the two clubs to continue sharing a home? On
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YouGov confirmed as Partner of the 8th Edition of the SFS
The SFS is proud to announce that YouGov will once again be Partner of the 8th edition, taking place on November 18–19, 2025 at Allianz Stadium, Turin. YouGov, a global leader in data analytics and market research, has been an integral part of the Summit’s journey, contributing valuable
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ADVANT joins SFS 25 as Main Partner
The Social Football Summit is proud to announce ADVANT as Main Partner of its 8th edition, taking place on November 18–19, 2025 at the Allianz Stadium in Turin. ADVANT is a Consulting and System Integration company providing high-value professional services in Information Technology. With offices in Rome and Milan, the
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From Allianz Stadium to the Football Industry: an unmissable opportunity. Join the team!
If your goal is to work in the world of soccer, SFS 25 represents a great opportunity. It's not just about participating as a volunteer, but about gaining access to the “behind the scenes” of one of the leading international
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SFS EXTRATIME returns: the innovation tour heads to Turin, Rome, and Caserta on the road to SFS 25
SFS EXTRATIME, the Startup Competition of SFS 25, is back in collaboration with Almaviva, with a new Innovation Tour across three Italian cities – Turin, Rome, and Caserta – to discover the most groundbreaking projects capable of revolutionizing the future of the Football Industry and the wider sports business. The
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Enovation Consulting renews its partnership with SFS
We are thrilled to announce that Enovation Consulting has renewed its strategic partnership with SFS! The eighth edition of SFS will take place on November 18–19 at the Allianz Stadium in Turin and will be an opportunity to delve into key topics such as innovation, sustainability, and business development in the world of
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Youth development in the Premier League: Analysing pathways and opportunities for young players
Article written by Football Benchmark The Premier League is recognised worldwide as the most competitive and lucrative domestic competition. Alongside its record revenues, the league and English football more broadly have accelerated their progress in youth development in recent years.
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DUBAI HOSTS SUCCESSFUL EDITION OF SFS SNACK: FOOTBALL AS A DRIVER OF GROWTH AND LEADERSHIP IN MENA
Social Football Summit (SFS) and Italiacamp EMEA, in partnership with the International Sports & Entertainment Zone (ISEZA), successfully hosted SFS Snack Dubai on 29 September 2025, gathering institutions, leagues, clubs, companies, and football legends to discuss how football can act as a catalyst for investment, development and
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Lazio region and Camera di Commercio of Rome bring you to SFS 25 in Turin
The Rome Chamber of Commerce launches a strategic initiative to support the area's economy. With the support of the Special Company Development and Territory, and in collaboration with the Lazio Region (through Lazio Innova), the expression of interest is open
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Breaking into the Premier League’s “Big 6”: Are challengers changing the competitive landscape on and off the pitch?
Article written by Football Benchmark Over the past decade, the term “Big 6” has become central to discourse around the Premier League. Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, and Tottenham Hotspur have been the sporting and financial powerhouses of a
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SFS signs media partnership for 8th edition with News Tank Football: an international perspective on the soccer industry
SFS is proud to announce a media partnership with News Tank Football for the upcoming 8th edition, taking place on November 18–19, 2025 at Allianz Stadium in Turin. As the international media outlet of choice for football and sports industry executives and
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Heat and climate change in the 2025 summer of sport
Extreme temperatures defined the summer 2025 events, prompting heat safety measures for both players and fans. Hydration strategies helped reduce health risks. Prioritizing both sustainability and safety, organizers promoted water refilling stations and minimized plastic waste while ensuring the wellbeing of spectators. As climate change drives temperatures
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SFS EXTRA TIME 2025 kicks off: soccer innovation startup competition
In partnership with Almaviva - final stage on Nov. 18, 2025, Allianz Stadium, Turin, Italy Social Football Summit officially launches SFS EXTRATIME 2025, the startup competition dedicated to innovation in the soccer and sports industry, created in partnership with Almaviva, an
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Driving innovation in football: Almaviva confirms partnership with SFS 25
Almaviva confirms its role as Main Partner of SFS 25, renewing its support for the event and the startup competition SFS Extratime. A partnership that reinforces the joint commitment to digital innovation and sustainability in the football industry.
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Sports Doctor Network. Sustainability and innovation in the service of sports medicine
This morning, in the beautiful setting of the Olympic Stadium, the event dedicated to sports medicine organized by Sports Doctor Network was held, with SFS active in the role of partner. The panel sessions, which also extended throughout the day,
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DUBAI BECOMES GLOBAL STAGE FOR SPORTS AND BUSINESS DIALOGUE
Italiacamp EMEA and SFS co-organize an exclusive international event on the role of soccer as an engine for investment, development and leadership in the MENA region Social Football Summit (SFS) and Italiacamp EMEA, in collaboration with the International Sports
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AWS and SFS: a strategic partnership to revolutionize the future of football
We are proud to announce Amazon Web Services (AWS) as Main Partner of the Social Football Summit 25 (SFS 25), the leading international event for the football industry, taking place on 18–19 November at the Allianz Stadium in Turin. This strategic partnership marks
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Who leads Europe’s clubs? CEO profiles and pathways across the “Big Five” Leagues
Modern football is shaped as much in the boardroom as on the pitch. At the centre of this transformation is the Chief Executive Officer (CEO), the figure tasked with steering clubs through the complexities of global finance, commercial growth, and
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SFS partners with International Summit on Sports and Medicine.
SFS strengthens its commitment to sports medicine by launching a prestigious partnership with Sports Doctors Network, an international network of excellence in the field. This collaboration marks a decisive step in SFS's desire to actively contribute to innovation and the
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Profitability in football: Lessons from Europe’s most profitable clubs
Article written by Football Benchmark European club football has enjoyed strong revenue growth over the past decades, driven by expanding competitions, internationalisation, and commercial innovation. Yet recent years have tested this trajectory. The COVID-19 pandemic disrupted operations, while ongoing shifts
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UEFA Club Competition reforms over the years: Analysing the impact on clubs in small and medium-sized markets
Article written by Football Benchmark UEFA Club Competitions (UCC) are widely regarded as the pinnacle of club football. For most clubs, however, participation on this stage is anything but guaranteed and often celebrated as a landmark achievement. Automatic access to
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PLANNING AND STRATEGIES IN YOUTH CATEGORIES
The event, organized by SFS in collaboration with Lega Serie A and under the patronage of the City of Milan, was held on the occasion of the Inter-Cagliari Primavera Supercup Final In the picturesque setting of the Palazzina Appiani, inside the"Gianni
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Atlético de Madrid’s transformation: A decade of capital, competitiveness, and global reach
Article by Yossi Segal & Márton Ferencz | Football Benchmark Over the past decade, Atlético de Madrid has redefined its position in European football. On the pitch, the team has become a regular fixture in the UEFA Champions League and has
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Online hate speech in sports: an increasingly urgent challenge
Article written by Enovation Consulting From racism against football players to prejudice towards women: how sports organizations are trying to address a growing phenomenon. In recent years, with the widespread rise of social media, online hate speech has become an increasingly concerning issue,
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The changing face of transfer spending: What the most expensive deals reveal about how elite clubs are aligning fees with revenues and player value
Article written by Football Benchmark Each summer, transfer speculation dominates football discourse, often attracting more attention than what happens on the pitch during the season. But behind the excitement of who a club’s next Galáctico might be, a clear shift has taken
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The Cogliandro Case and the Need for New Sports Regulations: A Lesson from Football
Article written by Carlo Rombolà Recent sports news tells the story of volleyball player Asja Cogliandro, who was reportedly dismissed from her team, Black Angels Perugia Volley—competing in Italy’s Serie A1—after informing them she was pregnant. The athlete decided to share her
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MAPPING SPORTING DIRECTORS: FOOTBALL DECISION-MAKER TRENDS ACROSS EUROPE’S “BIG FIVE” LEAGUES
Article written by Football Benchmark Sporting Directors have become increasingly visible in the discourse surrounding the summer transfer window, a period when their work moves into the spotlight. But their role extends far beyond player transfers. From squad building and recruitment
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AREA CSR LND TOGETHER WITH SYLVA FOUNDATION FOR THE ENVIRONMENT
A new initiative by the Amateur League to support the environment during the Beach Soccer Scudetto Finals Rome, July 30, 2025- A concrete commitment to the environment, made through sports, specifically beach soccer, which aims to plant trees. Tied to this goal
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Player valuation update: The most valuable players in world football today
Analysis by Football Benchmark According to the latest update from Football Benchmark’s Player Valuation Platform, a record 21 players are now valued at over €100 million. Alongside this, the average value of the top 100 players has climbed since the Platform
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FIFA Club World Cup 2025: Breaking down the billion-dollar prize money and its impact on clubs
Analysis by Football Benchmark With USD 1.25 billion allocated through prize money and solidarity payments, the expanded FIFA Club World Cup offers a practical example of how global competitions are influencing club revenues and shifting the financial landscape across regions and
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Fan Experience, AI and Innovation: Adobe, Partner of the Social Football Summit, Alongside the Premier League
Adobe and the Premier League: Creativity and AI for a New Global Fan Experience The Premier League has announced a new multi-year partnership with Adobe, aimed at redefining the digital experience for fans around the world. Through the integration of advanced
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SFS: the 8th edition heads to Allianz Stadium in Turin
The 8th edition of the SFS will take place on November 18–19, 2025, at the prestigious Allianz Stadium in Turin, marking an exciting new chapter for the international benchmark event in the football industry. A symbolic venue for an edition that
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LND and SFS: discussion on the topic of sports and human rights with regional representatives of LND’s CSR Area
Professor Marianna Pavan of Manchester Metropolitan University will also speak. A time for discussion to take stock of a season marked by social and inclusion projects that the Amateur League's CSR Area has promoted in synergy with its regional CSR contacts.
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Soccer between human intuition and artificial intelligence: comparing visions in meeting sponsored by LEAP Sport Academy
Speaking on July 18 in Lucca will be Federico Cherubini, CEO of Parma, coach Alessio Dionisi, Carlalberto Ludi, Sporting Director of Como, Pasquale Sensibile, Coordinator Scouting Team of Paris Saint-Germain, Gianfilippo Valentini, Founder of Social Football Summit and Manuel Vellutini,
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Football on YouTube: La Liga Leads in Subscribers, but the Premier League Remains the King of Views
SFS in partnership with BuzzMyVideos The year 2025 has definitively marked football’s full entry into the era of digital maturity. YouTube has become the main playing field for clubs and leagues around the globe — a vast arena where success is no longer
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“The Football Biz Formula”: a new video podcast series exploring innovation in football and sports business
In partnership with BuzzMyVideos, SFS is proud to launch a brand-new editorial project: The Football Biz Formula. A video podcast series designed to spark informal yet insightful conversations around the innovation driving the future of the sports and football industry. Hosted by Paola Marinone, Founder of
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AS Roma and Ogyre partner up to collect 30,000 kg of plastic from the ocean
AS Roma is stepping onto the field alongside Ogyre, an Italian startup committed to protecting the Ocean, with a shared goal: removing 30,000 kilograms of marine litter and making a tangible contribution to environmental protection. This new collaboration stems from the
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Sports Diplomacy and Soft Power: The FIFA Club World Cup as a Global Platform
Article written by Carlo Rombolà What does diplomacy have to do with sports—football in particular? A lot, especially at the highest levels. It is well known that major sporting events are opportunities for meetings, networking, and business. However, this has always been
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YouTube and the Premier League: Turning Wins into Views
This is the first article in a reporting and analysis series on the YouTube performance of football properties, created in collaboration between SFS and BuzzMyVideos. In the first five months of 2025, the digital activity of Premier League clubs on YouTube has shown dynamics
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THE 2025 COPPA ITALIA FINAL HIGHLIGHTS SUSTAINABILITY BEST PRACTICE
After the inaugural edition of the “Road to Zero” project in 2024, Lega Serie A, Sport e Salute, Roma Capitale and Roma Servizi per la Mobilità, with the support of UEFA, continued their commitment to sustainability during the 2024/2025 Frecciarossa Coppa Italia Final. The
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BuzzMyVideos joins SFS25 as Official Partner
The SFS is thrilled to announce its partnership with BuzzMyVideos, a global leader in digital video content strategy and YouTube growth optimisation.As part of the collaboration, BuzzMyVideos will play a key role in SFS25, contributing both on stage in dedicated panels and
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Football Clubs’ Valuation: The European Elite 2025
Analysis by Football Benchmark In the 10th edition of Football Benchmark’s Valuation Report, Real Madrid CF reaffirm status as world’s most valuable football club and become first valued over EUR 6 billion. Key Conclusions: 1) Real Madrid CF lead Football Benchmark’s Football Clubs’
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SFS Renews Partnership with Adobe
SFS is pleased to announce the renewal of its partnership with Adobe for the 2025 edition of the event, taking place on November 18–19 in Rome. This strategic collaboration brings together technology, creativity, and innovation within the world of sport business. Adobe,
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SFS Renews Media Partnership with Fortune Italia
SFS is pleased to announce the renewal of its media partnership with Fortune Italia for the 2025 edition of the event, taking place on November 18–19 in Rome. This strategic collaboration continues to grow year after year, reaffirming our shared commitment to delivering high-quality
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SFS BRINGS THE FUTURE OF SPORTS VENUES TO TURIN
On May 27 at the Allianz Stadium in Turin, a full day of meetings, networking, and innovation focused on the future of sports venues A new stop of the SFS Snack format will take place at Allianz Stadium in Turin on May
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International Sports Justice Under Attack: Opinions from the EU Court of Justice
Article written by Carlo Rombolà As we enter 2025, if anyone still believes that sport — in the broadest possible sense — is limited to athletic performance or match results, it is time for a wake-up call. Such a mindset risks
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Multi-Club Ownership in Spain: a diverse and strategic landscape
Analysis by Football Benchmark Following our recent analysis of the evolution of multi-club ownership (MCO) in Portugal, attention now turns to Spain, an increasingly attractive market for investors. Unlike Portugal, where MCO-affiliated clubs frequently operate as feeder teams, the Spanish MCO
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SFS BRINGS THE INNOVATION OF SPORTS VENUES TO TURIN
On May 27th at the Allianz Stadium in Turin, a day of meetings, networking, and innovation for the future of venues SFS arrives in Turin with a new edition of the SFS Snack format, focused on one of the most current
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Attendances in Women’s Football: Strategic Drivers and Outlook
Analysis by Football Benchmark Following last week’s analysis of rising matchday attendances in men’s football, this article shifts focus to the women’s game — where recent seasons have seen promising momentum. European women’s football is gaining traction through increased media coverage,
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FIGC on the field with Komen Italy: a Blue Team for the Race for the Cure against breast cancer
This news was published, as news, on the official website of the FIGC. Also for the 2025 edition, scheduled to be held in Rome on May 11, the Federation will have its own booth with the trophies won by
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Rising Crowds, Rising Opportunities: Harnessing Attendance Growth
Analysis of Football Benchmark The booming live event and experience economy is reshaping how consumers prioritise their time and spending — and football is uniquely positioned to benefit from this broader trend. Across Europe’s top leagues, stadiums are now brimming with
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AMB Elettronic is a Partner of the SFS
SFS is pleased to announce a partnership with AMB Elettronic, a leading Italian company in the field of electronics applied to sports. Founded in 1994 in Adria (RO), AMB Elettronic specializes in the design and manufacture of electronic substitute scoreboards
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SFS and Villarreal CF present SFS Snack: “Soccer infrastructure and urban development”
SFS (Social Football Summit) and Villarreal CF are proud to announce the next edition of SFS Snack, a short-form international conference dedicated to the soccer industry, to be held on April 15 at the famous Estadio de la Cerámica. SFS Snack
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“FROM YOUTH FOOTBALL TO BIG-TIME FOOTBALL: TALENT MANAGEMENT”
The conference, organized by Lega Serie A in collaboration with SFS, was held before Milan-Cagliari, the Primavera Coppa Italia Final. Yesterday morning, in the prestigious setting of the Palazzina Appiani inside the "Gianni Brera" Civic Arena in Milan, the conference "From
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Bluenergy Stadium solar farm at the center of soccer’s first energy community
Press release published on the official website of theUdinese Calcio. An unprecedented sustainability and solidarity initiative comes to life around the 1.1 MWh/year photovoltaic park at Udine Stadium Udinese Calcio and Bluenergy Group's joint commitment to environmental and social sustainability takes an
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SFS at the European Parliament: A Success for the Future of European Football
SFS Snack Brussels – Football and Europe: rules, rights and priorities The SFS Snack Brussels event concluded with great success, bringing the debate on European football governance to the heart of European institutions. Hosted at the prestigious European Parliament, it provided a
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Discovering Jean-Louis Dupont, the Architect of the Historic Bosman Ruling
Discovering Jean-Louis Dupont, the Architect of the Historic Bosman Ruling The man who, wearing the judicial robe, has revolutionized the features of global football on two distinct occasions. The Belgian lawyer will be one of the speakers at the SFS Snack
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Investing in Portuguese football: a prime spot for Multi-ClubOwnership?
Analysis by Football Benchmark 1. Portugal boasts a strong player development ecosystem, with elite academies consistently producing high-value talent that moves to Europe’s top leagues.2. The country’s historical and linguistic ties to some areas of South America and Africa provide a
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SENSATIONNELLES 2025: Intermarché in support of women’s soccer and inclusion
Launched in 2022 as part of the partnership between Intermarché and the French Football Federation (FFF), the SENSATIONNELLES by Intermarché program continues to promote women's soccer in amateur clubs, contributing to the personal growth of young people and strengthening ties
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Stadium Business – Strategies to optimize matchday revenues
For decades, matchday revenue has been a cornerstone of football club finances, alongside broadcasting and commercial income. However, new fan engagement trends and technological advancements are challenging traditional ticketing models. Clubs must now adapt to a rapidly changing landscape where
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The new Champions League on Sky: between technology, excitement and an increasingly engaging narrative
Since the 2024-2025 season, European soccer has changed its face with the new cup format, a revolution involving the Champions League,Europa League and Conference League. A total of 51 evenings, over 500 games and more than 342 competitions, with unprecedented
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Premier League’s Green Revolution: ESG, Innovation and Passion for Football
During an engaging panel organized by SFS24, industry experts and managers examined the crucial role of sustainability in soccer, focusing on how Premier League clubs are adopting environmental, social and governance (ESG) strategies to innovate and transform their operating model. The
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SFS SNACK BRUSSELS – Football and Europe: rules, rights and priority
In the prestigious setting of the European Parliament, a symbolic venue for decisions that shape the future of Europe, on 26 March from 16.30 to 18.30 the SFS Snack Brussels, entitled "Football and Europe: rules, rights and priority",presents itself as
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Game changers: a snapshot of the top 100 most valuable players
Following the conclusion of the winter transfer window, the latest update of the Football Benchmark Player Valuation Tool has reassessed the market value of over 10,000 players worldwide. This powerful tool, designed for clubs, agents and football governing bodies, provides
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EA FC FUTURES joins Bundesliga Common Ground in creating more opportunities to play around the world
This article is available in its original and unabridged version on the official Bundesliga website. The Bundesliga and EA SPORTS have joined forces as part of EA SPORTS FC FUTURES initiative, making the most of the established Bundesliga Common Ground pitches
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Football from a global perspective: strategies, challenges and opportunities of the new digital era
Football is undergoing an unprecedented transformation, extending into new markets and reaching fans around the world. In the SFS panel'Globalization of football: how football is expanding into new markets,' industry experts discussed the strategies, challenges and opportunities that are
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Ref House, Refereeing 4.0: From SFS22 to the New Rules of the Game
Giuseppe Totaro and Rasoul Abdulzahra are two referees ready to revolutionize one of the most controversial categories, often at the center of debates and headlines in major media. We at SFS know them well: they were awarded during the 2022
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“Football. But French”: The Ligue 1 Rebranding and the Challenge of Sporting Identity
French football has decided to change its look. With the launch of the "Football. But French." campaign, Ligue 1 has embarked on an ambitious rebranding operation aimed at redefining its positioning in the international football landscape. This is not just
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Breaking down the record-high expenditure in the winter transfer window
After a summer window that saw a 10% drop in spending, the winter window increased by 8% compared to last season, reaching EUR 1.46 billion. As a result, the total transfer expenditure (summer + winter windows) across top-division UEFA leagues
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Oxford United Delivered a Masterclass in Rebranding Its Visual Identity
The London-based agency LoveGunn collaborated with the club to design a new visual identity, aiming to merge its historical and cultural heritage with future commercial aspirations. The world's most prestigious university and a dynamic new partnership with the LoveGunn studio—Oxford United,
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The stadium of the future: business, technology, and relationships in an evolving ecosystem
The modern stadium is no longer just a simple arena dedicated to sports but a continuously evolving ecosystem capable of integrating business, entertainment, and relationships. This was the central theme of the panel at SFS organized by Infront, featuring experts
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SFS24, The value of female leadership football
The last panel of the second day of SFS, in collaboration with Fortune Italia, shed light on female leadership in sports, exploring experiences and strategies that have contributed to transforming the sector. In recent years, the role of women in football
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SFS24 REPORT: LET’S TALK NUMBERS!
Once again, SFS has established itself as an unmissable event for the football industry, attracting an ever-expanding B2B audience. 2024 has been a year of remarkable growth for the event, both in terms of participation and impact, cementing its position as
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SFS INSIGHT: EXCLUSIVE INTERVIEW WITH LEANDRO PETERSEN
Leandro Petersen, Chief Marketing Officer of AFA (Selección Argentina de Fútbol), was one of the key figures at the SFS, where he shared his vision on the transformation of the Argentine Football Federation. In an exclusive interview recorded at the
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Exclusive SFS24: the Serie A festival presented
During SFS24, Lorenzo Dallari (Editorial & Social Director of Lega Serie A) and Luigi De Siervo (CEO of Lega Serie A) presented the upcoming edition of the Serie A Festival, an event designed to bring Italy’s top football league closer
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Javier Tebas at SFS: the future of La Liga between financial fair play, piracy fight, and global growth
The president of LaLiga, interviewed by Sky Sport journalist Giorgia Cenni at SFS24, discussed economic sustainability, global expansion, and threats like online piracy, outlining the strategic vision for Spanish football. At SFS, Javier Tebas, the head of the Spanish league,
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AEK Athens FC: Football and Social Action for a Sustainable Future
Guided by its history and roots, AEK Athens FC has developed a social action plan that harnesses the unique power of football to raise awareness about major societal challenges and issues. With consistency and dedication, the Club organizes a range
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SFS24: The Importance of Data in the Football Industry
The Changing World of Football Transfers Data Intervention, one of the most anticipated panels of the seventh edition of the SFS, offered an illuminating insight into the impact that artificial intelligence (AI) and data analysis are having on football, particularly
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The Diarra Case and Sports Justice: Football Between Courts and International Regulations
Can a court judgement change the rules of the game?The panel “Players’ rights and club interests: the effects of the Diarra ruling” shed light on one of the most complex cases in modern sports justice, sparking new reflections on the
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“Playing for Italy is a privilege and a responsibility”, said Bernardo Corradi at SFS24
During SFS24, the event that annually brings together experts and key players in the football industry to discuss its evolution, Bernardo Corradi shared his experiences from past to present, retracing his journey from being a National Team player to coaching
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Youth Academies: The Foundation of Success in Modern Football
The Future of Football Lies in Youth Academies. This was the key takeaway from the panel "The Future of Football: Growth and Development of Youth Academies" at the SFS, where top experts discussed the transition from academies to the first
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SFS24: SUPERLEAGUE, SUSTAINABILITY, AND THE FUTURE OF FOOTBALL
The debate around the Superleague has never truly faded. Over the past three years, football has been at the center of a clash between opposing visions: on one side, the “football of the people”, and on the other, the “football
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FIGC and a new communication paradigm
Among the many panels featured at SFS, the one with Giovanni Valentini – Chief of the Revenue Area and Deputy Secretary-General of the Italian Football Federation (FIGC) – focused on the evolution of communication strategies within the FIGC in recent
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SFS24: Innovation and Strategic Partnerships for the Future of Italian Football
During the SFS24, one of the most followed panels explored the state of Italian football, highlighting its ability to adapt and its potential to create value. Moderated by Marco Bellinazzo, journalist for Il Sole 24 Ore, the discussion featured experts
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The Social Value of the Premier League: Clubs and Local Communities at the Core
The Premier League is much more than just a football league: behind its global success lies meticulous work aimed at benefiting local communities, carried out in synergy between clubs and dedicated organizations. This was the focus of the SFS24 panel
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SFS24: The Football of Tomorrow Between Challenges and Growth Opportunities
"There's a lot of football, maybe too much, but the game cannot stop". With these words, Andrea Butti, Head of Competitions at Lega Serie A, opened the debate on the evolution of football competitions during SFS24. Moderated by Monica Bertini,
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SFS24: THE TRANSFORMATION OF FOOTBALL CLUBS INTO MEDIA HOUSES
Football is no longer just a sport; it has become an entertainment industry in constant evolution. In recent years, football clubs have started leveraging advanced technologies to transform the fan experience, both at the stadium and in the digital world.
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Stop Piracy: How the Piracy Shield Protects the Future of Football
Illegal streaming continues to threaten the economic sustainability of football and sports in general. During the ‘#Stopiracy‘ panel held at the Stadio Olimpico as part of the SFS event, moderated by DAZN journalist Giusy Meloni, experts and institutional representatives analyzed
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Technological innovation and rehabilitation: the synergy between biosensors, artificial intelligence and telemedicine
Medicine and technology are rapidly evolving, bringing new opportunities to improve the lives of people, particularly those facing physical disabilities. An important area of development involves the use of biosensors and artificial intelligence (AI) for the personalization and enhancement of
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SFS Saudi Edition, Ciccarese: “The partnership with Riyadh allows us to showcase the beauty of our territory and the Made in Italy”
The final panel of the SFS Saudi Edition focused on the international ambitions of Serie A, the projects of Italy's top football clubs, and the strategic importance of the Middle East for the future of football. On stage were Michele
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Giga & Mega Projects: Ambition and Innovation in Saudi Arabia’s Sports Vision
Saudi Arabia is reshaping the global sports landscape with an ambitious and innovative strategy, as highlighted during the "Giga & Mega Projects" panel recently held in Riyadh as part of the SFS Saudi Edition. During the event, Fahd Al-Subaie (Director
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SFS Saudi Edition: Making the Arabian Peninsula an attractive sports platform and a global tourist destination
"Sport, and the tourism associated with it, is an integral part of Saudi Vision 2030. The ultimate goal is to make the Arabian Peninsula an attractive sports platform and a global tourism destination", stated the Deputy General Secretary of SAFF
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SFS Saudi edition: Football, Investments and new global visions
At the SFS Saudi Edition, within a framework of internationalization and enhancement of the Serie A product, globally renowned guests from the football industry participated. Carlo Baldocci, the Italian ambassador to Saudi Arabia, Ezio Maria Simonelli, the newly elected president
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SFS Saudi Edition Takes Center Stage in Riyadh with the Event “Italy-Saudi Arabia in the Process of Football Globalization”
Riyadh – This morning in Riyadh, as part of the initiatives for the EA SPORTS FC Supercup, the event titled "Italy-Saudi Arabia in the Process of Football Globalization", organized by the Social Football Summit, took place. Promoted in collaboration with Lega
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The Digital Challenge in Football: Strategies to Win Over the New Generations
In a panel moderated by Kike Levy, Head of NJF Sports and Media, the radical transformation of the football industry and younger generations’ communication styles and use of social media were analyzed. "Reaching and Engaging the Next Generation of Sports
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TIM and FIGC: 25 Years of Winning Connections in Sports
The partnership between TIM and FIGC is a long-standing one, soon to celebrate its 25th anniversary. A journey that began in 1999 between two similar organizations, both representing Italian identity and committed to values such as sports and solidarity. During a
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VIVA EL FUTBOL: A NEW COMMUNICATIVE PARADIGM
"Football for the people" as Lele Adani puts it to summarize his life philosophy. During the Summit, he took the stage at the Football Stage alongside his friend and broadcasting partner Nicola Ventola. In a panel moderated by Vito Pace,
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Exploring AI’s Role in Football at SFS24
On the first day of the Summit, several experts and professionals specializing in artificial intelligence analyzed and delved into the role it will play in the football industry. Hosted by lawyer Luca Pardo, the panel featured Valeria Portale (Researcher, School
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Innovation and Telerehabilitation: The Future of Digital Health and Athletic Wellbeing
On January 5, 2025, within Almaviva's space at Casa Italia (Localizer Mall Gate 2/3, Riyadh), the event "Italy and Saudi Arabia in the Telerehabilitation: Innovation, Exchange and Growth of the Industry" will take place. Organized by SFS in collaboration with the
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CREATORS AND BROADCASTERS: NEW PLAYERS IN THE ENTERTAINMENT LANDSCAPE
The evolution of sports content consumption, as we have already explained in this article, is gradually shifting towards content creators and increasingly innovative digital platforms. Traditional media are now competing with players capable of engaging new generations using fresh and
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Italy and Saudi Arabia: Football as a Bridge for Globalization
On January 6, 2025, a remarkable event will take place at the Mansard Radisson Collection Hotel in Riyadh, titled "Italy and Saudi Arabia in the globalization process of football". Organized as part of the Italian Supercup and in collaboration with Lega
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SFS24, Serie A, and TikTok: Redefining the Language of Football
Football is no longer just played on the pitch but also told through the viral trends dominating social networks. TikTok has become the ideal platform to rewrite the language of Italian football, and Serie A is riding this trend with
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Telerehabilitation and Innovation: The Future of Sports Recovery with Digital Technology
On January 5, 2025, within Almaviva's space at Casa Italia (Localizer Mall Gate 2/3, Riyadh), the event "Italy and Saudi Arabia in the Telerehabilitation: Innovation, Exchange and Growth of the Industry" will take place. Organized by SFS in collaboration with the
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SFS24, Serie A and the Path to Global Football Leadership
"Serie A is now, in every sense, a media company. We have repositioned the product in a competitive landscape, following commercial and entertainment-driven strategies", said Luigi De Siervo, CEO of Lega Serie A, speaking at the SFS24 event, dedicated to
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Atletico Madrid and the Communication Revolution: Between Creativity, Data, and the Creator Economy
Atletico Madrid is not only one of the most successful and competitive teams in the European football scene but also a communication laboratory that leverages creativity and diversification strategies as its key strengths. At SFS24, Valerio Gori – Marketing Director of
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Italy and Saudi Arabia in Telerehabilitation: Innovation, Exchange, and Industry Growth
The role of digital innovation in healthcare is rapidly growing, and on January 5, 2025, Riyadh will host a pivotal event dedicated to the future of telerehabilitation. Organized by SFS in collaboration with ICE – Italian Trade Agency and the Embassy
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“Roma must be an Italian and local brand, but with an international soul,” said Florent Ghisolfi at SFS24
During a challenging period for sports results, Lorenzo Vitali – General Counsel of AS Roma – and Florent Ghisolfi – Head of the Technical Area for the Giallorossi – were interviewed on stage at the Summit. In the presence of
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“The path to sustainability requires collective action”, said Michele Uva at SFS24
After presenting the ESG strategies implemented for EURO2024, Michele Uva – UEFA’s Director of Social & Environmental Sustainability – was interviewed on stage at the SFS by journalist Riccardo Luna. The panel, titled "Euro2024: an example of concrete actions", focused
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EURO 2024, ESG strategies with Michele UVA
Michele Uva, UEFA Director of Social & Environmental Sustainability, presented a summary of the key ESG (Environmental, Social and corporate Governance) actions implemented for the UEFA Euro 2024 tournament held in Germany at the SFS24. This journey began two and a half
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HOW FANS WILL LOOK LIKE IN THE FUTURE, THE DELOITTE ANALYSIS
How can we analyze the fan segment from an industrial standpoint? And, above all, how can we leverage the visceral passion for a club to generate new sources of value? This was the main theme of the panel How fans
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“We aim for a privately owned stadium and focus on the youth sector,” Giovanni Manna said at the SFS
Giovanni Manna, Sporting Director of Napoli, was a guest at the SFS, interviewed by Sky Sport journalists Luca Marchetti and Gianluca Di Marzio. Many topics were discussed: from his professional journey to future career challenges, as well as the current
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“With Palermo, we are halfway through our journey,” Giovanni Gardini said at the SFS
In 2019, Palermo F.C. was relegated to Serie C, going through one of the darkest phases in its history. Today, however, the club plays in Serie B and is one of the most interesting entities in the Italian and European
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Master of Communications: Innovation, Digital Strategies, and New Fan Engagement Models in the Football Industry
The introduction of new communication models and the challenges of contemporary football have brought new hurdles and creative strategies to optimize fan engagement. Fans, being the primary interest of the clubs, must actively be at the center of any targeted
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The Football Market in China: global opportunities amid innovation, passion and strategy
The China's Football Business Landscape Market Report by Triboo - EastMedia highlights China as one of the largest and most promising markets for the global football industry, with 289 million fans. This audience, surpassing any European market in size, represents a key opportunity
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SFS24, the business of emotions
"Victory on the field is important, but not enough. The core, in fact, is the emotional bond that moment evokes in the fan. For what purpose? Leveraging the victory to generate new revenues for the club through promotions and sponsorships
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“WE MUST PREVENT THE RISK OF INJURIES,” AIC AT SFS24
The SFS24 hosted the Italian Footballers' Association (AIC) on the second day of the Summit. Speaking on stage were the association's president, Umberto Calcagno, Fabio Giuseppe Poli, AIC's Organizational Director, and collaborator Marco Piccinini. "We conducted a study on Serie A,
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SFS24: Innovation, Podcasts, and Visions for the Future of the Football Industry
During the seventh edition of SFS, held on November 19 and 20 at the Stadio Olimpico in Rome, alongside panels, exhibition areas, and networking sessions, one of the key innovations was the introduction of the podcast area. The podcasts, created in collaboration
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SFS24, Exhibitor: Innovation, Sustainability, and Collaboration at the Core of the Football Industry
The 2024 edition of SFS represented a significant crossroads for the football industry, bringing together innovation, networking, and highly relevant topics. The exhibition spaces, brought to life by over 30 companies, were the beating heart of the event, offering entrepreneurial
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SFS ExtraTime: Innovation and the Future at the Core of the Startup Competition at the Summit
The energy of innovation lit up the stage at SFS ExtraTime - Almaviva, the startup competition that highlighted the best entrepreneurial ideas in a setting of excellence and strategic vision. The 2024 edition, coordinated for the fifth time by Vincenzo
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SFS24: All the Women of the Football Industry
The seventh edition of the SFS hosted a wide range of women in top roles within the football industry. Journalists, communicators, athletes, and managers took the stage over the two-day event, held on November 19 and 20, at one of
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PickEat: The Startup Poised to Revolutionize the Food & Beverage Industry
Founded in March 2024, PickEat is the startup that clinched victory in the "SFS Extra Time Almaviva" competition. This annual event, hosted by SFS, seeks to spotlight the most promising companies contributing innovation and added value to the Football Industry. After
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Seventh edition of the SFS ends here. Looking forward to november 2025
The seventh edition of the Social Football Summit (SFS) came to an end with exceptional results, marking a successful two-day event dedicated to the football industry. The Summit, held at the Stadio Olimpico in Rome, featured over 60 panels, more
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Sporting events: impacts and repercussions on the tourism industry
With over 50 million visitors in 2024 and an average stay of 4.2 days, Rome and the Lazio region are experiencing significant growth in their tourism industry. These impressive numbers, which show a substantial increase compared to previous years, are
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How to Enhance the Fan Experience with Adobe
The panel organized by Adobe during the Global Stage focused on monetizing the fan experience, exploring how different organizations can leverage technology and personalization to increase audience engagement. The speakers in this case were 5: Alfonso Becerra, Director of Commercial
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Venue visions: the future of sport facilities
From the new Spotify Stadium to the Allianz in Turin, passing through the new projects planned, such as integrating technology and events. The vision of the venue where sporting events take place, and not only, was at the heart of the
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The Future of Sport in Lazio: towards new rules and cooperations
Regulatory developments, growth of the tourism and conference industry, accessibility of facilities, and cooperation with local authorities were the topics discussed during the panel featuring the Lazio Region and Sport e Salute, both institutional partners of the seventh edition of
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Interview with the World Champion CMO
During the seventh edition of SFS, the expansion of the AFA brand was also discussed. Giorgia Cenni from Sky Sport interviewed Leandro Petersen of the Argentine Football Federation."We are the federation with the highest revenue from sponsorships", Leandro Petersen began,
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Giusy Meloni interviews Longoria and Suwarso
It was an intense second morning at SFS24 with a panel moderated by Giusy Meloni, who interviewed the President of Marseille, Pablo Longoria, and the President of Como, Mirwan Suwarso. The first to speak was Longoria, who made some very important
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The impact of injuries according to the AIC
The AIC kicked off the second day of SFS24. On stage were the president of the association, Umberto Calcagno, alongside Fabio Giuseppe Poli, the AIC’s Organizational Director, and collaborator Marco Piccinini.“We conducted a study on Serie A, the Premier League,
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SFS AND BYD: THE FUTURE OF SUSTAINABLE MOBILITY
BYD, a global leader in electric vehicle production, to promote a sustainable mobility model that aligns with the values of innovation and environmental respect, is the green mobility partner of SFS24. This collaboration marks a significant step forward in the
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SFS Awards: an evening of celebrations at Campidoglio
In the prestigious setting of the Protomoteca Hall on Campidoglio, the SFS Awards 2024 celebrated the excellence of the Football Industry. The evening, once again hosted by Giusy Meloni, was enriched by the presence of SFS’s institutional partners. It provided
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Women in football: breaking barriers, creating opportunities
SFS24 highlighted the role of women in the Football Industry, making it one of the key topics discussed on the Global Stage during the first day of the event. A panel titled "More Women in Football: The Growth and Opportunities
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The Marketing Strategies of Juventus
The marketing and communications manager of Juventus revealed the club's brand enhancement strategies at SFS24. At SFS24, a panel was held dedicated to the marketing strategies of Juventus. The main speaker was Mike Armstrong, the club's Chief Marketing Officer, who spoke
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The evolution of the Kings League. Interview with O.Querol
The Kings League has established itself as a communication and sporting model within the Football Industry in recent years. At SFS24, Oriol Querol, CEO of Kings League Spain, took the stage and was interviewed by Paola Marinone on the Global
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Football’s commitment to sustainability at 360°
The SFS hosted a panel dedicated to the issues of environmental sustainability applied to football at 360 ° and inclusiveness in the management of sports clubs. Present at the debate were Anna Sagarra representing Real Betis, Jenny Morris, Director of
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The social report of the LND
As part of the SFS24, the National Amateur League presented its Social Report. Present at the Panel, moderated by Sky journalist Roberta Noé, were the President of the League Giancarlo Abete, the head of CNEL Massimiliano Monanni and the Rai
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New frontiers of rehabilitation: technology at the service of recovery
Technology transforming human biology. This was the central theme of the panel titled: "Sport & Technology: Digital Advancements in Tele-Rehabilitation", featuring esteemed professionals in the field such as Antonio Amati, General Manager of IT at Almaviva; Franco Molteni, Scientific Director
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How to safeguard the health of footballers
A high-level, intense, and detailed discussion took place at the Football Stage of SFS in Rome between professors Ezio Adriani of the Agostino Gemelli University Polyclinic in Rome and Andrea Ferretti of the CONI Institute of Sports Medicine. Piergiorgio Luciani
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How to enhance content value according to One Football
The panel that kicked off the Global Stage at the seventh edition of SFS featured Tommaso Bianchini, Chief Revenue Officer of Napoli, and Nick Neri, Director of Partnerships at One Football. The session was moderated by Marco Brusa from La Gazzetta
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SFS24 inaugurated: “A reference for the entire Football Industry”, says CEO Gianfilippo Valentini
Gianfilippo Valentini, CEO of SFS, officially inaugurated the seventh edition of the SFS. In the Football Stage, a hall full of attendees listened to the opening remarks of the "host." “This year, we’ve made substantial changes, especially from an organizational standpoint.
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SFS AND AIL TOGETHER FOR “SHARING EXPERIENCES”: THE CHARITY PARTNERSHIP FOR HEMATOLOGICAL PATIENTS
Social Football Summit and AIL – the Italian Association against Leukemia, Lymphoma, and Myeloma – are pleased to announce a new charity partnership aimed at uniting the worlds of sport and solidarity to support and raise awareness of the needs
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AT THE SFS, FOOTBALL AND INJURIES WILL BE DISCUSSED WITH THE AIC
On November 19 and 20, at Rome’s Olympic Stadium, the Italian Footballers’ Association (AIC) will take center stage in a panel titled: “Injury Time: The Impact of Injuries. Presentation of the AIC Analysis on the Value of Injuries" .The event,
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INTERVIEW WITH NICK NERI, DIRECTOR OF PARTNERSHIPS AT ONEFOOTBALL
On November 19 and 20, at the Stadio Olimpico in Rome, the seventh edition of the SFS will feature an engaging panel titled: "New Scenarios in Live and VoD Content Distribution and Monetization by OneFootball". Scheduled for Tuesday, November 19, from
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Tourism and Sports of the Lazio Region, Elena Palazzo attending SFS24
We are pleased to announce the participation of Elena Palazzo, Lazio Region's Councillor for Tourism, Environment, Sports, Energy Transition, and Sustainability, at the seventh edition of the SFS. The event, scheduled for November 19 and 20 at the Stadio Olimpico in
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The Business of Football Academies: How Clubs Create Value from Youth Development?
Key insights:- The evolution of Academy players: From "one-club" legends to strategic assets: Academy players are increasingly viewed as commodities rather than potential club legends, becoming integral components of financial strategies and accounting practices. Despite this shift, the role of
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SFS, FOOTBALL BENCHMARK, AND DATA-DRIVEN FOOTBALL
Founded two and a half years ago as a spin-off of KPMG, Football Benchmark is a consulting firm in the football sector. As a partner of SFS24, which will take place at the Stadio Olimpico on November 19 and 20,
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Physical health: safeguarding football players
The world of professional football has reached unprecedented levels of intensity and competitiveness. However, with the increased pressure on performance, the physical health of footballers has become a crucial issue to be addressed. At SFS24, we propose to explore innovative
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The Future of Sports Tourism at SFS24
The Social Football Summit, now in its seventh edition at the Stadio Olimpico in Rome on November 19-20, 2024, promises to be an unmissable event for sports, marketing, and tourism enthusiasts. This year, one of the key topics will focus
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Community Development, Local Causes and Interaction: The Premier League Experience at SFS24
Nel contesto del SFS24, uno dei temi più centrali sarà il panel dedicato a "Community Development, Local Causes and Interaction: l’approccio della Premier League", che offrirà uno sguardo approfondito sul modo in cui il calcio può essere uno straordinario motore
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INTERVIEW WITH ANTONIO AMATI, IT General Director for AlmavivA
As an innovation partner of SFS24, which will take place on November 19th and 20th at Rome's Olympic Stadium, AlmavivA is a key player in the technology and digital market. For the occasion, we conducted an interview with Antonio Amati,
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MOSAICO STUDIO IS A MAIN PARTNER OF SFS24
We are pleased to announce that Mosaico Studio will be one of the main partners of SFS24! This collaboration brings together two entities that have been working together in the past, both committed to creating events and projects with a strong social
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Interview with Alessandro Giacomini, Managing Director of Infront Italy
Infront Italy, Platinum Partner of SFS 24, is a recognized leader in the sports business industry with a clear vision and a strong commitment to sustainability. Within sports event management, Infront aims to promote necessary change, focusing on reducing environmental
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SFS24: ALL NATIONAL AND INTERNATIONAL FOOTBALL IN A SINGLE EVENT
At SFS24, the most important national and international football organizations will participate. On November 19 and 20, at the Stadio Olimpico in Rome, top leaders from the Italian and major foreign leagues will be present. Many speakers and representatives will be
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THE SFS24 PROGRAMME PRESENTED AT THE PRESS CONFERENCE
This morning, in the Press Room of the Flags at Rome Capital City Hall, the press conference for the presentation of the VII edition of SFS took place (here is the full programme). In front of an audience packed with
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LILI CANTERO TO PERFORM LIVE AT SFS24
We are pleased to announce the participation of Lili Cantero at SFS, where she will perform live at Rome's Olympic Stadium on November 19 and 20. The Paraguayan artist weaves stories onto unconventional canvases, aiming to use her brush to
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LEGEA: Innovation and Tradition in Italian Sportswear
Founded in the 1970s in Pompeii by the Acanfora family, LEGEA is now one of Italy's leading companies in sports and technical apparel. The company's name is an acronym for the founding family members: Luigi, Emilia, Giovanni, Elena, and Antonio. From
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READY FOR THE SFS24 PITCH COMPETITION
On November 19, at the Olympic Stadium, the Social Football Summit will host the final stage of the startup competition Extra Time 2024 - Almaviva. Since 2018, this challenge has become an essential reference point for startups operating in the
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Sports and Event Organization: The Experience of Mosaico Studio and Go Project
Towards a New Era of Communication and Entertainment In recent years, event organization has become an increasingly dominant aspect of communication strategies for brands, companies, and institutions. Consequently, the relationship between events and sports has also undergone a significant transformation over
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Silverstone’s Shift to Zero and best practice for F1 GP circuits
Renewable energy, fan experience, food surplus and waste management—these are just a few of the many initiatives taken by Silverstone Circuit as part of their ambitious Shift to Zero strategy that aims to reduce their carbon footprint by 50% by
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Sky Sport is a Partner of SFS24!
We are thrilled to announce Sky Sport as the official Partner of SFS24! This collaboration brings together SFS, the leading event for football innovation, and Sky Sport, the top sports news provider in Italy. Thanks to this partnership, the content, interviews, and highlights from SFS24 will
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Infront Becomes a Platinum Partner of SFS24
We are thrilled to announce that Infront will be a Platinum Partner of SFS! This collaboration marks an important synergy between SFS and one of the world's leaders in sports marketing and event management. Infront shares our vision of innovation and
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“Veo: soccer from a different, more tech-driven perspective.”
Born in the fall of 2015 after a father's disappointment at not seeing his son score, Veo will be a key partner at the seventh edition of the Social Football Summit, scheduled for November 19 and 20 at the Stadio
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Sustainability in the Premier League
Football cannot be considered solely for its technical, tactical, and entertainment value. The most beautiful game in the world, in fact, is inevitably also concerned with considerations related to sustainability (ESG). This does not only refer to the economic aspect
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Venue vision: the future o sports facilities
Sports facilities are gradually evolving from their traditional role as mere venues for matches to embrace a comprehensive, multifunctional approach. This, along with much more, will be discussed at the upcoming Social Football Summit, scheduled for November 19-20 at Rome's
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The Role of Artificial Intelligence in football
The technological development of recent years, and the increasingly prominent role of artificial intelligence, have gradually impacted the football industry as well. This will be one of the main topics at the Social Football Summit 2024, scheduled for November 19
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Sport & Technology: the digital tools for a new era of Tele-rehabilitation
INAIL, AlmavivA, and the Villa Beretta Foundation to speak at the Social Football Summit on the critical intersection of Sports and Digital Evolution, focusing on Telemedicine and its practical implications Post-operative physical rehabilitation is one of the primary challenges athletes face
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Sporting Events: Impact and Effects on the Tourism Industry
At the upcoming Social Football Summit, which will take place on November 19 and 20 at the Olympic Stadium in Rome, sports tourism will be discussed in a round table attended by Andrea Onorato (Councilor for "Major Events, Sports, Tourism,
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Announcement of Partnership with Adobe for the SFS24!
We are excited to announce that Adobe has become an official partner of the SFS! SFS24 will take place on 19 and 20 November at the historic Stadio Olimpico in Rome and will be attended by global leaders in sports and technology. The partnership with Adobe, a leader in creative and digital
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Football and Business: The New Frontier for Corporate Networking and Branding
In recent years, the business-to-business (B2B) events sector has decisively shifted towards the world of sports, with a special emphasis on football. This sport, with its large following and deep emotional connection, represents a unique opportunity for networking and corporate
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Private Equity’s expanding footprint in football: Risks, rewards and the future
Brief Overview Private equity’s role in football has grown significantly, with investments spanning clubs, leagues and sports institutions worldwide. Driven by football’s global appeal and potential for sustained revenue, private equity firms are reshaping the industry, from financial recovery efforts
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The Future of Soccer in the United States: Opportunities and Challenges for International Athletes and Clubs
With soccer rapidly expanding in the United States and increasing demand for international players and coaches, the opportunities for athletes, coaches, and sports organizations are more abundant than ever. However, the U.S. immigration system, regulated by complex and specific rules
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Interview with Nicola Dimatteo, Senior Sales Executive at YouGov
As part of the seventh edition of the Social Football Summit (SFS), scheduled for November 19-20 at Rome's Stadio Olimpico, YouGov reaffirms its role as a key partner for this event dedicated to innovation and new trends in the world
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Women and Football: The Rise of Women’s Football and Opportunities for Growth at SFS24
The Social Football Summit 2024, scheduled for November 19-20 at the Stadio Olimpico in Rome, is set to explore one of the most current and dynamic themes in the sports landscape: women and football. In a period where women’s football
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Fortune Italia is the Official Media Partner of SFS24!
We are excited to announce a strategic collaboration that will bring even greater visibility to our event! Fortune Italia joins us as the official Media Partner for SFS24, which will take place on November 19-20 at the Stadio Olimpico in Rome. This partnership will
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Creating memories: the impact of temporary stores on the sporting experience
The current era is marked by a radical shift in consumer expectations, especially in sporting events and retail. It's no longer just about offering a product or service, but about creating immersive experiences that engage fans and leave a lasting memory.
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EXTRATIME Innovation Tour Stops in Rome: A Unique Opportunity for Startups in the Sports World
On October 25, 2024, at 3:00 PM, the second stop of the EXTRATIME ALMAVIVA Innovation Tour will take place at the Olympic Stadium in Rome, following the first event in Turin. This startup competition, organized by SFS in collaboration with Almaviva, will showcase
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Establishing a Framework for Sustainable Event Management in Sport
By Enovation Consulting The popularity of sports and increased spectatorship has resulted in the organization of much larger events to accommodate and capitalize on this growth. Thanks to their size and the scope to make events more entertaining by offering added
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Why Americans love Serie A – Foreign ownership in European football
In recent years, European football has experienced a remarkable transformation in club ownership, driven by a range of motivations. For some, football clubs represent prestigious assets, while others are drawn by the opportunity to unlock untapped revenue potential within the
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SFS and Lega Serie A: A Shared Commitment to Innovating the Football Industry
SFS (Social Football Summit), with its global partnership agreement with Lega Serie A, reaffirms its commitment to promoting innovation and excellence within the football industry. This collaboration not only highlights Lega Serie A's determination to be at the forefront of the global
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Globalization of Football: How Football is Expanding in New Markets
Football, which has always been a sport of global significance, is undergoing an unprecedented phase of transformation due to its expansion into new markets. This globalisation is not only a matter of geography, but also involves cultural, social and economic
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SFS Announces Strategic Partnership with Football Benchmark
We are thrilled to announce that SFS has entered into a strategic partnership with Football Benchmark, a leading football business advisory firm known for its industry-trusted data and analytics platform. This collaboration represents a significant step forward in our mission to provide unparalleled insights into
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SFS announces media partnership with Tuttosport
SFS is thrilled to announce a new and important collaboration with TuttoSport, one of the most authoritative and widely followed sports publications in Italy. This strategic partnership aims to further enhance the activities and events organized by SFS, ensuring high-profile media coverage
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The FIFA Club World Cup, a packed calendar, and a tv offer that cannibalizes football
The venues have finally been confirmed: FIFA has revealed the 12 U.S. stadiums that will host the expanded 32-team Club World Cup from June 15 to July 13, 2025. But the real question clubs are asking is: where is the
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Sustainability will be at the heart of SFS24
This is an increasingly central theme for all major events, and we will try to explain why. The recent edition of the European Championships, held in Germany, did not go as we had hoped. As we know very well by now, Spalletti's
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League goals: MLS report 2024 by YouGov
Interest in Major League Soccer (MLS) has surged, particularly after Lionel Messi’s game-changing move to Inter Miami CF in July 2023. This report analyzes the MLS’s growing and influential fanbase, uncovering MLS fan demographics, social and political attitudes. The report also provides
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SFS announces media partnership with Corriere dello Sport
SFS is thrilled to announce a new and important collaboration with Corriere dello Sport, one of the most authoritative and widely followed sports publications in Italy. This strategic partnership aims to further enhance the activities and events organized by SFS, ensuring
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SFS Extratime Almaviva Innovation Tour arrives in Turin: Discover the Startup Competition that is evolving the world of football!
Rome 10/04/2024 - The world of football is changing rapidly, driven by new technologies and innovations that are transforming every aspect of the game, both on and off the field. If you're a startup with innovative ideas or simply passionate
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Priceless potential: The soaring value of young footballers
With the 2024/25 summer transfer window recently closed, we have updated the valuations of over 10,000 players on our platform. This analysis highlights key insights from the new market values, offering a deeper understanding of how player values and squad
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Juventus Announces New Services for Fans with Disabilities
Juventus continues to enhance accessibility and inclusivity for its supporters. The Bianconeri club has recently announced a series of new services designed to improve the experience of fans with disabilities at the Allianz Stadium in Turin. Among the main innovations is
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From the “Golden Goal” to the “Green Goal” – The Sustainable Future of Football
Football, the sport that captures the hearts of billions worldwide, has a long history of evolution both in its rules and its cultural impact. From 1993 to 2004, fans had to hold their breath in anticipation of the Golden Goal
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Beyond glory: Analysing Manchester United’s financial health in the post-Ferguson era
Manchester United FC are one of the most well-known names in football history with a global fan base that can rival any other. However, instead of a string of successes, most headlines about the club in recent years have been
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Marino Uriel helps Atletico Madrid raise awareness of Alzheimer’s
Using the symbolic character of a fictional Atleti player from the 1970s, we put ourselves in the shoes of those suffering from the disease. This Tuesday, the auditorium at the Cívitas Metropolitano hosted the presentation of a campaign to raise awareness
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SFS24: The only International B2B event in Italy dedicated to the Football Industry
The global sports landscape, particularly the football industry, is constantly evolving. In an increasingly competitive and interconnected environment, standing out is no longer just about talent on the field but also about relational skills, resource management, and innovation. This is
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Kickoff for “Extra Time Almaviva”: the SFS Startup Competition
Rome, September 18, 2024 – The call for the SFS startup competition is officially open, marking the 6th edition of the event. Since 2018, this challenge has become a crucial reference point for startups operating in the sports sector, particularly
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Golden Boy Race: How Lamine Yamal leads Europe’s elite young players
Today, players are breaking into first-team football at increasingly younger ages, with Lamine Yamal serving as a standout example. Currently topping the Golden Boy Football Benchmark Index ranking as of September, the FC Barcelona sensation has already amassed over 4,100
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FOOTBALL DIGITAL REVOLUTION
by Ivan Ortenzi Docente MBA and di Sport Industry Football is facing a crucial challenge: embracing digital transformation to ensure the sustainability and growth of its business. Today, in the digital age, fan attention and their online engagement represent fundamental resources,
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The plan after the storm: the challenges of Ligue 1 towards growth and financial sustainability
Once a vibrant display of French football talent, Ligue 1 now faces a critical turning point. The league’s financial health has been steadily declining compared to other European leagues, driven by escalating costs and an overdependence on player trading, exacerbating
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Saudi Pro League partners with TikTok to elevate the digital fan experience
TikTok to launch a dedicated SPL Exclusive Hub The Saudi Pro League (SPL) is proud to announce TikTok as its ‘Digital Partner’ for the 2024-25 season. TikTok is the leading destination for short-form mobile video and with this partnership, aims to
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Premier League 2024-2025: Which clubs have the best brands and play the nicest football?
With the 2024-2025 Premier League season beginning this weekend, it’s the perfect time to check in on public perceptions of the 20 clubs that now constitute the top tier of the English men’s game. YouGov FootballIndex tracks opinion across several
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Tomorrow at 6:00 PM, the curtain will rise on the new Champions League.
The first with the format that features a single league table, with a total of 36 teams (4 more than those in the previous competition structure), in effect until last year. The New Features Compared to the previous format, the one that
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MLS & Continental Tire launch 11th annual Kick Childhood Cancer campaign
This September, Major League Soccer and Continental Tire are teaming up during Childhood Cancer Awareness month for the 11th annual “Kick Childhood Cancer” (KCC) campaign to raise awareness and funds for pediatric cancer research and treatment. Throughout the month, Continental Tire
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Cristiano Ronaldo has launched a YouTube channel
Cristiano Ronaldo, the most followed person on social media (917 million followers across various platforms) and considered by many as one of the greatest footballers of all time, is about to launch his YouTube channel. The channel, called “UR Cristiano,” features
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In Sweden, teams will play for a month wearing historic jerseys.
The Swedish championship is celebrating its 100th anniversary this season. The Initiative To honor this milestone, the Allsvenskan (the league's name) has decided that one month of the competition will be played with each club's historic jerseys. This is to give a
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Save the Children will be the “sponsor” for Juventus’ first match of the season
The Bianconeri team has launched a new initiative in collaboration with Save the Children. Juventus renews its commitment to solidarity by strengthening its partnership with Save the Children, one of the leading international organizations for the protection of children's rights. This collaboration
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Bank of America is the first official sponsor of the 2026 World Cup
The American banking institution becomes a sponsor for the biggest international football event, which will be held across the United States, Canada, and Mexico. Bank of America has announced its new partnership as the official sponsor of the 2026 World Cup. The
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The evolution of football jersey marketing: from sportswear to fashion icon
In recent years, the marketing related to football team jerseys has gained increasing importance, becoming a true cultural phenomenon. It is no longer just a simple piece of clothing but a symbol of belonging and identity for millions of fans around the world. Today,
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The economic impact of the 2034 World Cup on Saudi Arabia
The Middle Eastern country is already working to host the event. Two years after Qatar hosted the most expensive FIFA World Cup ever, Saudi Arabia has unveiled its plans for the 2034 event. In many ways, the tournament represents the pinnacle of
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What economic impact does the Tottenham Hotspur Stadium have on the city of London?
The new Spurs facility generates an economic impact of €652.8 million, hosting around 50 events per year. The Tottenham Hotspur Stadium is demonstrating its full capacity to be multifunctional. In addition to football matches and numerous concerts, it has already hosted National
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Liverpool is using AI to improve on corner kicks.
Liverpool has chosen one of the most advanced technologies to improve its performance. Liverpool Football Club is harnessing the power of artificial intelligence (AI) to revolutionize its approach to corner kicks. By integrating advanced technologies into their preparation and game strategies, they
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DISCOVER THE PASS TICKET + HOTEL OFFER FOR THE SFS24 IN ROME
Are you planning to attend the SFS24? We have a solution that will make your experience even more convenient and enjoyable! To simplify your stay in Rome during this must-attend two-day event, SFS has developed an exclusive package that combines
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What is behind the photo of Ronaldo wearing a Ravenna jersey?
The photo in question did not go unnoticed by football fans. Ravenna supporters went wild, hoping that the champion might join their club. Unfortunately, it was just a jersey swap with the president of the team, which plays in Serie D. In exchange,
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Exploring football’s fascinating intersection of business and romance: essential reads for the summer
Summer is the perfect time to dive into the fascinating world of football, not just as a game but as a complex and rich industry full of stories. With the new football season around the corner and the seventh edition
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AC Milan Introduces Maternity Policy for Female Players and Staff
A first in European Football: the Club will guarantee automatic contract renewals for female players in the event of pregnancy during the final season of their contracts In what is a first among the élite clubs of European football, AC Milan presents
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SFS Awards 2024: SFS Celebrates Excellence in the Football Industry
We are pleased to announce the SFS Awards 2024, an annual celebration of excellence in the world of football. Established in 2018, these prestigious awards recognize professionals and organizations that have distinguished themselves during the football season for their exceptional skills and
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New ECA report released – Transition from Academy to First Team Football
A new report published today by European Club Association lays bare the challenges facing young players as they make the step up from academy to playing at senior level, possibly the most challenging step during a player’s entire career. The report,
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SFS – An Event Where Innovation Takes Center Stage
Football, one of the most beloved and followed sports in the world, is undergoing continuous evolution thanks to innovation. This transformation is not limited to the game itself but also involves team management and fan experience. Digitalization, which has been
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BRAND FINANCE FOOTBALL 50 2024
AC Milan registered the fastest brand value growth among football club brands in the past three years. The Italian club has increased its brand value by more than two and a half times since 2021, now standing at €400.7 million. Due to
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SHL: Social media insights from the 2023/24 club football season
The 2023/24 club football season introduced a wealth of impressive performances. While our previous article examined these from a business perspective, this analysis delves into the social media performance of leagues, clubs, and players during the same period, uncovering some
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Season Ticket Campaing: when the passion meets commercial
During this time of the year without live football, following the sport we love might seem dull. However, especially for those viewing football through the eyes of insiders, this period becomes very interesting. Between the transfer market, confirmed and newly
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SFS unveils new logo and website: the future of football is here
SFS is excited to announce an important evolution in our journey: the launch of the new logo and website. These updates have been made to enhance the communication of our numerous activities and to best reflect the growth and expansion of
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Overachievers and Underachievers: Snapshot of the 2023/24 season in the Big Five leagues
The 2023/24 European football season was a year of diverse achievements and unexpected outcomes in the Big Five leagues. From dominant performances to historic upsets, clubs navigated varied paths towards success or challenges. This article examines the 2023/24 season’s highlights across
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Euro 2024 vs. Copa America 2024: A Comparative Analysis of Football Teams’ YouTube Engagement
Comparing the data of Euro 2024 teams with Copa America 2024 teams provides an insightful view into how top national football teams perform online, particularly on YouTube, based on data from BuzzMyVideos. Euro 2024 Teams England - Subscribers: 2.66M - Total Views: 943.71M - Comment: England leads the
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Strategic investment for companies: why partnering with the 7th edition of SFS matters.
This year marks the 7th edition of SFS. Over 7 years, it has been a platform for meetings, networking, knowledge sharing, and insights into the future of the football industry. Organized by Go Project and Social Media Soccer, the event
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From Suning to Oaktree: analysing FC Internazionale’s financial evolution
Right after the celebrations of their 20th title and the much-coveted second star, FC Internazionale Milano saw a change in ownership with the American fund Oaktree Capital Management taking control of the club after the Chinese conglomerate Suning Group failed
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Deloitte’s annual review of football finance 2024
BOLSTERED BY THE 2022 FIFA WORLD CUP, REVENUE IN THE EUROPEAN FOOTBALL MARKET GREW BY 16% IN THE 2022/23 SEASON TO €35.3 BILLION. The 2022/23 season proved to be a story of momentum shifts, in the first season since 2018/19 unmarred
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FIFAe introduces National Team competition featuring Rocket League
In a groundbreaking partnership with Rocket League, FIFAe announced to expand its national team competition to one of the most popular esports titles. This move signifies a major step in FIFA’s commitment to drive the global growth of football esports
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Youtube Stats of EURO2024 teams
According to the data from the martech company BuzzMyVideos; England and France are head-to-head in the Most Subscribed YouTube channels, with England ranking Number 1 with 2.68 million subscribers and France following closely with 2.63 million subscribers. Interestingly, the 3rd position is claimed by neither Italy, Spain, nor
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SNICKERS hires AI-powered José Mourinho to personally sort out every fan’s own goals
SNICKERS has announced a new signing, in time for the summer of football: esteemed football manager, José Mourinho. In a first-of-its-kind partnership, the brand has teamed up with José to pioneer a fully authorized AI clone, ready to take on Own
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Rocking the Continent: Copa América 2024
Tournament overview While the UEFA EURO 2024 tournament has been ongoing for almost a week, it is not the only prestigious national team competition taking place this June and July. For only the second time since its inception in 1916, a
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UEFA EURO 2024: how to watch the matches in Italy
Despite the Serie A season being over and club teams having already taken stock of the recently concluded season, the passion for football continues to be in full swing throughout Europe. In fact, the 2024 European Championships are about to
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Guide to the EURO 2024
The UEFA European Championship 2024 is set to be a historic spectacle, marking the 17th edition of the tournament. Hosted by three-time winners Germany, the championship will kick off on June 14 and span 22 matchdays, culminating in the final
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EURO2024, here is the rule that prohibits the main sponsor of the national team team
Within the FIFA regulations, also adopted by UEFA, there is a rule regarding technical equipment and what can be displayed on it. Sponsorships in the world of football began in the early 1970s thanks to the partnership between Jägermeister and Eintracht
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A new digital blue era has begun with Vivo Azzurro TV
In the midst of the last two seasons, during which Serie A has frequently questioned the utility and feasibility of a proprietary platform to broadcast video content, matches, and live events, the FIGC has forged ahead by launching Vivo Azzurro TV,
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The old banner ‘Football belongs to the brave’, reused in tote bags with a 100% solidarity purpose
On World Environment Day, Valencia CF and PUMA, through the Valencian social enterprise Proyectos Extraordinarios, have given a second life to the old banner ‘Football belongs to the brave’. These bags are marketed in the Club’s Official Stores. This banner was handed over to Proyectos
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SFS for the Lega Serie A Festival
Next 7, 8 and 9 June, Parma will become the beating heart of Italian football by hosting the Festival of the Lega Serie A.An unforgettable event for all football fans, which will see the participation of big names in the industry,
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UEFA Champions League Final: Borussia Dortmund vs. Real Madrid CF
On June 1, Borussia Dortmund and Real Madrid CF will take center stage in European football, battling for the UEFA Champions League title.Let’s have an overview of the financial and business performance of the two finalists before their big night
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Manchester City: Premier League Excellence Amid Off-Pitch Challenges
Manchester City have once again demonstrated their dominance in English football, securing their fourth consecutive Premier League title. This remarkable achievement underscores the club's sustained excellence and prowess on the pitch, even as it faces significant challenges off it. Their
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Announcing the Evolution of Our Event: Welcome to SFS
We are thrilled to announce a significant evolution in our event that reflects our growth and expansion within the football industry. Our summit has always been more than just a social gathering; it is a comprehensive platform that delves into
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Meet the football club with the most valuable squad
In most European leagues, champions have already been crowned, but the finals of the three UEFA club competitions, the battle for international qualification spots, and the Premier League run-in still promise plenty of excitement for football enthusiasts. The latest update
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Reepa becomes ambassador for Wolves Foundation
Proud Wolverhampton grime artist Reepa is delighted to have become an ambassador of Wolves Foundation and is committed to providing a positive and vibrant representation of his home city. The musician and rapper, real name Amani Allen, was born and brought
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“The future of football is here”
"The future of football is here" claim embodies a forward-thinking and pioneering perspective, inviting us to look at the present through the eyes of the future. It reflects the idea that football should not be stuck in the past but
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Commercial deal landscape in the Big Five leagues
As football has morphed from a local pastime to a global spectacle, its financial landscape has undergone seismic shifts, with sponsorships emerging as a pivotal force driving clubs' success and sustainability. Football sponsorships have become a lifeline for clubs, players,
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SFS to Dubai – Snack Summit Dubai: “A story of sport transformation”
We are pleased to announce, following Riyadh, the organization of the "Snack Summit Dubai" on the next April 17th, from 10:30 AM to 1:00 PM (GMT+4 Dubai local time). The event will take place at the Convention Tower of the
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International #SportDay: Driving positive change through football
To mark this year’s International Day of Sport for Development and Peace, UEFA is taking part in a United Nations (UN) event highlighting how sport can advance the Sustainable Development Goals and promote peaceful and inclusive societies. Sport’s universality and values
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McDonald’s signs three-year sponsorship deal with French soccer’s Ligue 1
The Professional Football League and McDonald's are pleased to announce the signing of a strategic partnership under the terms of which McDonald's will become the title partner of Ligue 1, from July 1, 2024, for the next three seasons. The leading
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Soccer Aid for UNICEF together adidas
In 2024, for the first time ever, the Soccer Aid World XI FC, a team formed of legendary footballers and celebrities, will wear a bespoke limited edition adidas kit, which was officially unveiled today.Steve Marks, Senior Director of Brand Communications
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Italian National Amateur League and Animenta together for Lilac Ribbon Day
"Those suffering from eating disorders have a name and a surname: words can hurt and have a different weight for each of us. Promoting a healthy sporting environment, based on respect and inclusion, supports young people to build a healthy
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Alessia Russo & Khiara Keating will lead its into a new era of storytelling for the Adobe Women’s FA Cup
Adobe has delighted to reveal Alessia Russo and Khiara Keating as Adobe ambassadors for the competition, supporting them in your mission to raise the stature of the Cup and inspire the next generation of women into football. At Adobe, their Creativity for All mission couldn’t be truer than
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SFS signs a partnership with Football Forum Hungary
The leading experts of football business will meet in on 23rd of April at the Groupama Arèna in Budapest SFS signs a strategic partnership with Football Forum 2024 serves as a pivotal meeting point between the Eastern and Western football markets, fostering
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UEFA launches groundbreaking Carbon Footprint Calculator to drive sustainability in European football
UEFA today announced a significant milestone in its commitment to environmental sustainability with the launch of a carbon footprint calculator tailor-made to football organisations. The UEFA Carbon Footprint Calculator, an innovative online tool, marks a pivotal step towards reducing carbon emissions within
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Introducing Apple Sports, a new app for sports fans
The free app for iPhone delivers real-time scores, stats, and more, all designed for speed and simplicity Apple today introduced Apple Sports, a free app for iPhone that gives sports fans access to real-time scores, stats, and more. Designed for speed
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Valencia CF will raise a ‘Zero Discrimination’ flag at Mestalla
Valencia CF will raise a representative flag against discrimination, in any of its forms, at Mestalla to mark World Zero Discrimination Day on March 1st. This is a pioneering initiative in world football scene and reflects the club's fight against any type of
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The Social Football Summit and the AS Roma Business Club together for a Snack Summit
The Social Football Summit at the AS Roma Business Summit 2024 Social Football Summit in collaboration with AS Roma Business Club will organise a Snack Summit on the occasion of the AS Roma Business Summit 2024, an event dedicated to the
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Udinese and Bluenergy announce innovative solar power project for Italian club’s stadium
Over 2,400 solar panels will produce 1.1 MWh/year at Bluenergy stadium, making it one of Europe’s leading facilities for carbon emission reduction Udinese Calcio and Bluenergy Group are pleased to announce the start of construction on a cutting-edge photovoltaic system to
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Lectio Magistralis by Minister Andrea Abodi for the opening of the Master’s Degree Course in Sports Law and Sports Management at the University of Bari
The Minister for Sport and Youths will open the 1st edition of the Master's Degree Course in Sports Law and Sports Management at the University of Bari for the 2023-24 academic year. The lectio magistralis is scheduled for Monday, 26 February
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YouGov FootballIndex: The brand health of top Italian and European Clubs after the first half of the 2023-24 Season
Last week saw the end of the first leg of the 2023-2024 Serie A, a moment usually associated with mid-year evaluations. To see what the current situation is, here at YouGov Sport we have taken a look at the brand health
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The Italian Football Industry Under X-Ray: the words of Furlani, Valentini, and Amati
In these interviews, conducted by Fortune Italia, the situation of Italian football has been analyzed from an industrial perspective, providing a comprehensive overview. Giorgio Furlani, ceo of AC Milan, Gianfilippo Valentini, founder of Go Project and creator of the 'Social Football
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VAR: italian football fans approve of it and suggest some innovations
Italian fans are in favour of VAR in football, regardless of the team they support. A YouGov survey indicates some improvements would make it even more appreciated. VAR: italian football fans approve of it and suggest some innovations In the summer
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De Siervo (CEO Serie A): “We will open an office in Riyadh in the next 4 months.”
During the meeting organized by the Social Football Summit in Riyadh, the CEO of Serie A League spoke about significant news regarding the future. During the Snack Summit organized in Riyadh by the Social Football Summit, just a few hours before
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Social Football Summit in Saudi Arabia
On 22nd January in Riyadh the first Snack Summit in partnership with Lega Serie A We are delighted to announce the convening of a prestigious "Snack Summit" by Social Football Summit in Riyadh on the 22nd of January, from 4 p.m.
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The charity auction organised by the Social Football Summit has ended!
The charity auction organised by the Social Football Summit has ended!We are pleased to be able to announce that €4,435 was raised by the Robin Hood Roma Onlus Association!When they won the auction, the successful bidders made their donation directly
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The characteristics of the Italian Serie B audience by YouGov
The characteristics of the Italian Serie B audience. Strong growth in spectators (+91%) and interested Italians (+69%) over the last two seasons Through YouGov Profile we investigated the characteristics of the people who follow Serie B. An audience that changes slightly
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SFS23: INCLUSIVITY AS A VALUE
We firmly believe that football and - more generally - sport should be accessible to all, without discrimination of any kind. The Social Football Summit and adidas have based the partnership on the pillars of the SFS Manifesto as a guide. From the stage of
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Pinto (AS Roma): «Oggi viviamo un mercato globale, generati 150 milioni in tre anni»
L'intervista di Luca Marchetti al Direttore Sportivo della squadra giallorossa ha chiuso la sesta edizione del Social Football Summit
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‘Social media as a key to fan participation’: Inter Milan and Manchester United at SFS23
Monzani and Speakman talked about the experiences of the two clubs at the Social Football Summit
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“B Future” all’Olimpico di Roma per il Social Football Summit 2023
I progetti della Lega B al Social Football Summit 2023 fra innovazione, tecnologia e sostenibilità
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Pimenta: ‘Prices and player evaluations are not the same thing’
The well-known attorney spoke on the panel 'Player Management and Evaluation, Rankings and Capital Gains' at the sixth edition of the Social Football Summit
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Reichart (A22 SM): ‘UEFA did not even listen to the Superleague proposal’
CEO of 'A22 Sports Management' spoke at the Social Football Summit, talking about the new European competition project and revealing some behind-the-scenes details
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Zini (Inter Miami): ‘On Messi’s impact there are 3 tangible factors’
The Vice President Partnership of the American franchise spoke at the Social Football Summit 2023
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Tebas (LaLiga): ‘Support the Superleague is totally wrong’
The President of the Spanish top league spoke at the sixth edition of the Social Football Summit
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Allazeez (Saudi League): ‘We want to be the main hub of world sport’
Arab football was also the protagonist of the sixth edition of the Social Football Summit: the Chairman of the Saudi League spoke about projects and strategies of the Middle East movement
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‘Stadiums are the key to the future of football’: Ajax and Eintracht cases at SFS23
The topic of facilities closed the first morning of the sixth Social Football Summit 2023, bringing two important international experiences to the centre of the narrative
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De Siervo (Lega Serie A): ‘Piracy takes 300 million away from Italian football’
The topic of piracy featured prominently on the Football Stage of the Social Football Summit 2023, also involving Liberatore (Agcom) and Amati (Almaviva)
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Uva (UEFA): ‘We invested 82 million for the sustainability of Euro2024’
UEFA's Director of Social & Environmental Sustainability talked about how the continent's top football body will approach sustainability at the European Championships next June
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Interview with KIKE LEVY
Hi Kike, this is not your first experience at the SFS, you have already participated several times as a goal representative, but this one will certainly be more special as you will have the role of presenter of one of
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Interview with VITO PACE, CMO eBay in Italy
Why have you chosen to position yourself in the sporting arena and specifically in football? eBay positions itself as a marketplace of passions: we embrace and share the interests of our community, offering our users everything they want to feed and
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Interview with Paola Marinone
Hi Paola, this is not your first experience at the Summit, but this will certainly be more special given that you will have the role of presenter of one of the stages. What does an event like the Summit leave
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Mosaico Studio and Social Football Summit together again for the sixth edition of the football industry’s most eagerly awaited event, which transforms the Stadio Olimpico into an event hub with a modern and avant-garde look.
This important collaboration adds to the already rich portfolio of Mosaico Studio, which has curated events of national and international scope over the past year. We talk about it with Felice Castrignanò and Luigi Bartone, CEO of Mosaico Studio. To begin with,
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Interview with Stefano Russo, Associate Sales Director YouGov, Partner of #SFS23
In view of the Social Football Summit, we met Stefano Russo, associate sales director of YouGov, one of the world’s leading companies in data analysis and market research. Here’s what he told us about his experience. In your network you have
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Interview with Ivan Ortenzi | Host of the SFS 2023
We have reached the sixth edition of the Social Football Summit, you have been with us since year zero, so since 2018, you can take stock of these years of an event in which many things have really changed in
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Lega B at the Social Football Summit 2023 with the “B Future” project
Lega B dedicates its participation in the VI edition of the Social Football Summit, which will be held on 21 and 22 November at the Olympic Stadium in Rome, to training for its associated clubs. In fact, through the B
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Interview with Marina Presello | host of the SFS 2023
This is the first time for you as presenter of the Social Football Summit. What do you expect from an event that is unique in Italy? 'I want to learn from this experience, I think it will be super formative
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ON 21 AND 22 NOVEMBER, THE SIXTH SOCIAL FOOTBALL SUMMIT. UPDATES AND NEWS ON SKY SPORT
Rome, 8 November - The Social Football Summit, the event organised by Go Project and Social Media Soccer, returns on 21 and 22 November at the Stadio Olimpico in Rome. The b2b event dedicated to the football industry announces the
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Italiacamp partner for the third consecutive year of the Social Football Summit
For the third consecutive edition, Italiacamp is among the partners of the Social Football Summit, an event that will bring together the most important stakeholders of the international football industry on 21 and 22 November at the Stadio Olimpico in
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FERPI supports the sixth edition of the Social Football Summit
For the first time FERPI will be patronizing the international event in Italy on the Football Industry Rome, November 7 - Now in its 6th edition, the Social Football Summit will take place in Rome on 21 and 22 November, under
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The Social Football Summit announces partnership with adidas.
The Social Football Summit is proud to announce adidas as a partner of the sixth edition that will kick off on 21 and 22 November at the Stadio Olimpico in Rome. The partnership with adidas is a reason of pride for
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INTERVIEW WITH ALESSANDRO GIACOMINI, CEO OF INFRONT
Hi Alessandro, welcome to the Social Football Summit blog. Today we would like to have a chat to understand how Infront has evolved and with what vision it is supporting the football industry. You have been at Infront since 2015, in the
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The endorsement of the Italian Football Coaches Association at the Social Football Summit
The endorsement and support of the Italian Football Coaches Association is a source of great pride for the Social Football Summit. It rewards our ongoing efforts towards the growth of the entire football movement. Coaches remind us of the importance
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The support of the AIC at the Social Football Summit
The support of the AIC at the Social Football Summit.The Social Football Summit has received the endorsement of the Italian Footballers' Association. The AIC is an organization that protects and supports professional football players in Serie A, Serie B, Lega
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La Gazzetta dello Sport media partner of the Social Football Summit
The Social Football Summit announces the agreement with Gazzetta dello Sport as media partner It is an important step in the expansion process of the Social Football Summit, now in its sixth edition, which thus strengthens its media positioning in
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Italiaonline confirms partnership with Social Football Summit
The Social Football Summit and Italiaonline announce their partnership for the sixth edition on 21 and 22 November 2023 at the Stadio Olimpico in Rome, which demonstrates their focus on the growth of the entire industry, on issues of digital
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Five+1 Sisters: The American Renaissance of Milan, from Elliott to RedBird
In July 2018, Milan entered a new era after years filled with difficulties. The 2011 Serie A title had been the last triumph of the Berlusconi era, before a technical and, in part, economic decline that had taken the Milan club
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YouGov new partner of the Social Football Summit
YouGov will present research on Serie A fans worldwide at SFS23. The research institute offering innovative global solutions will be partnering with the sixth edition of the Social Football Summit. Founded in London in 2000, YouGov helps brands, agencies, public
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GOAL FOR THE THIRD CONSECUTIVE YEAR IS MEDIA PARTNER OF THE SOCIAL FOOTBALL SUMMIT 2023
GOAL.COM, an online newspaper in the football content sector, will help the Social Football Summit reach a new generation of Football Industry fans as a media partner. The objective of the media partnership stems from the desire to give visibility
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INFRONT PARTNER OF SFS23: 21-22 NOVEMBER THE 6th EDITION OF THE SOCIAL FOOTBALL SUMMIT
The partnership is renewed for the third year in a row with the naming of the Corporate Area and the launch of the Infront Sport Business Academy Rome, 10/26/2023 - The partnership has been renewed for the 2023 edition thanks to
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ON 21 AND 22 NOVEMBER, THE SIXTH SOCIAL FOOTBALL SUMMIT. LEGA SERIE A IS GLOBAL PARTNER OF SFS23.
Rome 25 October - In November, the Social Football Summit returns, two days dedicated to the Football Industry full of meetings and new developments in the splendid venue of the Stadio Olimpico. Through the contributions and participation of Institutions, Federations,
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ICC Men’s Cricket World Cup 2023: the technology offering of the world’s ‘second most popular’ sport
We know that football is the most watched sport in the world, with about 4.0 billion fans, but few consider that the second most watched sport in terms of audience size is cricket. It is the second most watched sport
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Barcelona and the Rolling Stones together for the Clasico
The band's logo will be on the blaugrana's shirt for the match against Real Madrid Now there is also the officiality. Barcelona and the Rolling Stones will play together in the next Clasico, the match against Real Madrid on 29 October.
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A conversation with davide ragazzi, ceo of kama sport: big data and innovation for football!
Hi Davide, welcome to blog of the Social Football Summit. Today we would like to have a talk to better understand the reality of Kama Sport and the support it can give to the football industry, as well as its application
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“Italy-England, derby of Europe”: at the Italian Embassy in London
On the run-up to the challenge with England in the qualification for Euro 2024. The match is scheduled for this evening at 'Wembley', an event was held this morning at the Italian Embassy, organised by the same and the Italian
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Check in on those around you | #WorldMentalHealthDay
One of the points of the Social Football Summit Manifesto is 'Inclusivity as a Value' because we firmly believe that football and sport in general should be accessible to all, without any kink of discrimination. We promote the inclusion of
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Football data protagonists at the Olympic Stadium: agreement between the Social Football Summit and tech start-up Kama.Sport
Rome 5 October 2023 The Social Football Summit, the football industry event now in its sixth edition, has signed an agreement with Kama.Sport, a start-up active in sport-tech. The partnership includes three main lines of collaboration: support for digital dissemination, internalisation
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From the Foro Italico to the Historical Heart of the Eternal City, walking through the great beauty of Rome
by Chiara Ercini @adayinrome As you know, once again this year the Social Football Summit will be held in the beautiful city of Rome. We therefore asked a great connoisseur of Rome like Chiara Ercini, founder of the blog @adayinrome, to
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To Milan the first Snack Summit: Back to the future of football
Yesterday an important new format went live, called 'Snack Summit'. A short conference road to the sixth edition of the Social Football Summit to be held next 21 and 22 November at the Stadio Olimpico in Rome. The first Snack
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Moda e calcio: quando i mondi iniziano a mescolarsi
Le maglie delle squadre sono sempre più elemento fashion: il Block Core è solo uno degli esempi di come i due settori stanno lavorando insieme sempre più frequentemente I crossover fra moda e calcio sono sempre più frequenti e convincono
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Fashion and Football: When Worlds Begin to Merge
Team jerseys are becoming increasingly fashionable: Block Core is just one example of how these two sectors are collaborating more and more frequently. Crossovers between fashion and football are becoming more common and are increasingly winning over fans and enthusiasts.
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The situation of technical sponsors in Serie A and the rest of Europe
The picture of technical sponsors for the 2023/24 Serie A season has now been outlined, with some variations compared to the past season. It is a fairly diverse division that attests to the high competitiveness of an industry currently experiencing
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EXTRA TIME: THE SOCIAL FOOTBALL SUMMIT’S START-UP COMPETITION
EXTRA TIME is the innovation program of the Social Football Summit, a startup competition that includes a scouting platform and a broader open innovation program. The EXTRA TIME challenge is open to teams and companies - innovative startups and SMEs - already established or
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The Manifesto of the Social Football Summit: the great network of skills and training to grow the Football Industry
This year, the Social Football Summit has its own charter of intent, a Manifesto, which has the ambitious goal of strengthening the football industry. The vision of the Social Football Summit is clear: to create a platform where ideas and innovations
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The Three Most Recent NFL Stadiums
by Ivan Ortenzi | MBA Professor and Football Industry Lecturer American sports are synonymous with grandeur, spectacle, and entertainment. And there's nothing more iconic in the American sports landscape than the National Football League (NFL). NFL stadiums are not just playing
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What to expect from the upcoming Social Football Summit 2023
Starting from August, on the official website of the Social Football Summit, there will be all the previews of the new project and the 6th edition, which will take place on November 21st and 22nd at the Stadio Olimpico in
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Here are the 10 most popular NFT projects in the world of football
With NFTs, many sports clubs, leagues or competitions are revolutionizing their approach to interacting with fans. The goal of these digital assets is to increase the engagement between the sports entity and its supporters, creating a practically unlimited series of products,
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Champions League technical sponsors, which are the strongest brands?
The day after the draw for the tournament groups, we see how the sponsorships of the participating teams are distributed. As predicted, Nike commands, followed by Adidas and Puma. The 2022/23 UEFA Champions League officially kicked off yesterday evening. No games yet,
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Numbers and costs of all Serie A season tickets
A few days before the starting lineup of Serie A 22/23, here is the season ticket situation with all the prices and the sales situation. In addition to the various transfer market negotiations, in the last month all the various clubs
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Socios still a major player by acquiring Barca Studios for 100m euros
The professional football club based in Barcelona have confirmed the sale of 24.5 per cent of the Barca Studios to the famous platform for enormous sum. This will help the Blaugrana gaining greater prestige in the market-place.
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OneFootball and Serie A establish a strategic partnership
At the Stadio Olimpico in Rome for the fifth edition of the Social Football Summit, on 27/28 September 2022, a lot of space will be dedicated to projects and initiatives concerning Web 3.0 and blockchain technology. The new strategic and innovative
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Interview with Massimo Tucci, Director of the Social Football Summit
For the few who still don't know it, what is the Social Football Summit? The SFS is the international event in Italy focused on the Football Industry organised by Social Media Soccer, Go Project's agency specialised in football and esports. Every
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On 27 and 28 September, the fifth edition of the Social Football Summit. Lega Serie A is Global Partner of the SFS22.
Rome, July 18, 2022 In September, the Social Football Summit will be back, two days dedicated to the Football Industry full of meetings and news in the beautiful setting of the Stadio Olimpico. Thanks to the contributions and participation of Institutions,
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Multisoccer. The new edition of the Social Football Summit startup competition.
During previous editions of the main event in the football industry scenario many new and innovative initiatives have been pitched through the years by startups and entrepreneurs. This year too, under the influence of the Metaverse, a new innovative format
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THE SOCIAL FOOTBALL SUMMIT WILL TAKE PLACE IN SEPTEMBER!
The fifth edition of the Social Media Soccer Summit moves to new dates in September. On 27th and 28th September 2022 the international event dedicated to the football industry will have a totally renewed format in the breathtaking setting of the
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HOW TO BE PREPARED FOR THE SOCIAL FOOTBALL SUMMIT 2022
The countdown has started for the 5th edition of the Social Football Summit, with plenty of insights to ensure you are really ready for the most important event in the football industry in Italy.
